Sunday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American theatre, radio and film actor Van Heflin uses a painfully bad fishing metaphor about “the one that got away” but he promises there will be fish “right out of the pan” not to mention Rheingold Extra Dry “right out of the ice.”

Saturday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Dorothy McGuire explains that her secret to taking good “snapshots” is making sure they drink Rheingold Extra Dry beforehand to make them pose more naturally.

Friday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comic actor, writer and director, best remembered as the creator and star of the radio’s popular Duffy’s Tavern comedy series, Ed Gardner is shown in the bar he managed in the television show based on his radio show. But then after the show was when he liked to “relax with friends and enjoy a glass of” Rheingold Extra Dry.

Thursday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Eleanor Parker is explaining that she has “very definite tastes and ideas,” which is why she never orders any beer except Rheingold Extra Dry.

Wednesday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Gregory Peck is still in character apparently from a western, “The Big Country,” talking about the gold he’s protecting riding “gun” on the stagecoach. But the gold he’s talking about is the liquid kind, Rheingold Extra Dry.

Tuesday’s ad is for Rheingold, from 1951. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Shelley Winters explains that she can in fact make up her mind when choosing paint colors, and she always chooses the red from cans of Rheingold Extra Dry.

Sunday’s ad is for Rheingold, from 1951. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film and television actress Joan Crawford says she likes to discover up and coming actors when she makes films, just like she discovered Rheingold Extra Dry.

Saturday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor, Farley Granger who says he like one kind of art, while friends often like a different type, but that they all agree on Rheingold Extra Dry beer.

Friday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American stage, film and television actress Joan Bennett who speculates that a successful or popular movie is one “that more people want to spend an evening enjoying,” which is true for a book, a band or a beer, like Rheingold Extra Dry beer.