Tuesday’s ad is for Guinness, from 1955. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, it illustrates a quote by English cleric, novelist, and humorous poet Richard Barham — who wrote under the nom de plume Thomas Ingoldsby — from his 1842 work The Ingoldsby Legends.

Monday’s ad is for Guinness, from the 1930s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a tale called “The Story Of Fidgety Philip,” which is apparently an extract from “The Guinness Struwwelpeter or Pretty Stories and Funny Pictures.” The story’s about a kid who can’t sit still, but after drinking a Guinness a day for a month he’s all better. That’s the best reason for fidgeting I can think of.

Sunday’s ad is for Guinness, from 1946. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, four men golfing — who frankly look angry rather than tired — are having a hard time finding their balls on a rocky white beach next to the links. When all the rocks are the size of golf balls, and the same color, I imagine it’s like looking for a needle in a haystack. So yeah, they could probably all use a beer, I’m just not sure why they’re characterized as “tired.”

Saturday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, for Elizabeth II’s coronation year, the page is divided into nine sections. One has the title, “A Guinness Page For Coronation Year,” another shows a Guinness bottle from before 1850 and a current one and a third shows a contemporary advertisement. The other six each contain historical anecdotes, most of which reference Guinness in some way. In 1953, if you liked the ad you could send away for a poster of it. I wonder if anybody did?

Friday’s ad is for Guinness, from 1954. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man and his Ostrich look suspiciously similar, so I guess it’s along the lines of the idea that people resemble their pets. Or in this case, their drinking buddies, although the ostrich does have a ping glass stuck in his throat, so he may be done for the night. The artist’s initials are again “E.H.,” but I don’t know who that might be.

Thursday’s ad is for Guinness, from 1954. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man and his koala bear look suspiciously similar, so I guess it’s along the lines of the idea that people resemble their pets. Or in this case, their drinking buddies. The artist’s initials are “E.H.,” but I don’t know who that might be.

Wednesday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man is shown through seven stages of drinking a Guinness each day of the week to help you through it. You need one during the weekdays to make it to the weekend, so you can have some more Guinness. An early version of “a can a week, that’s all we ask,” except daily.