Friday’s ad is for Bass Ale, from 1920. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, Bass is simply introducing a slogan that they’d use for the next several decades, “Great Stuff This Bass.”
Thursday’s ad is from Pabst, from 1913. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a couple is sitting down for a meal, while their servant waits on them. The ad wonders what good would their feast be if they didn’t have an appetite or if eating it made their stomach churn. Luckily, the regular use of Pabst Malt Extract, “overcomes dyspepsia, creates a normal, healthy desire for food — aids digestion and relieves every form of stomach trouble.”
Wednesday’s ad is from Pabst, from 1917. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with the giant headline “Restless, Sleepless Nights or Sound Refreshing Slumber?,” it again looks more like an ad for medicine than a non-alcoholic beverage. So if you’re having trouble sleeping, “the grave dangers of insomnia should not go unheeded.” Hurry up, “prompt relief is assured.” Is there anything Pabst Malt Extract couldn’t cure?
Tuesday’s ad is from Pabst, from 1914. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, an old biplane makes the point that you need nerve to do many things in life. But when your nerves start to fray, Pabst Malt Extract “Brnhs the Roses to Your Cheeks.”
Monday’s ad is from Pabst, from 1917. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with the giant headline “Why Not Turn Nerve Exhaustion Into Healthy Vim and Vigor,” it looks more like an ad for medicine than a non-alcoholic beverage. Is there anything Pabst Malt Extract couldn’t cure?
Sunday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re complexion is pale and colorless, just drink up. Pabst Malt Extract will fix that in no time, making your cheeks flush with color. You’ll be in the pink.
Saturday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re getting old, with “the cold blue shadow” being cast over you, no need to worry. Just drink Pabst Malt Extract and you’ll be playing in golf in no time.
Friday’s ad is from Pabst, from 1906. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, they ask, essentially, have you ever been really, really sick? To the point where you weren’t sure if you’d pull through? Well if you’d regularly used Pabst Malt Extract the road to recovery would not only be more assured, but quicker, too.
Thursday’s ad is from Pabst, from 1906. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re tired, fatigued or just over-nervous, Pabst Malt Extract cures all that and can give you “perfect health,” just like the “Pabst Extract Girl” shown in the ad, who’s using her vitality to write letters, lots and lots of letters.
Wednesday’s ad is from Pabst, from 1905. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, apparently they’re warning of the dangers of not regularly drinking Pabst Malt Extract. Otherwise you might end up as a cat lady.
