Monday’s ad is for Blatz Beer, from 1945. In this ad, a Robin sits in a tree, singing its heart out, and another tortured analogy. “As surely as spring follows winter, you’ll find Good Taste in Blatz … always smooth and mellow.”
Beer In Ads #2115: Never A Bitter Note
Sunday’s ad is for Schlitz, from 1945. In this ad, a bluebird sits in a tree, singing its heart out, allowing Schlitz to make the analogy that their beer is “as free from bitterness as a songbird’s lighthearted melody.” As tortured analogies go, it’s not a bad one.
Beer In Ads #2114: British Birds
Saturday’s ad is for Worthington White Shield, from 1977, although this is a reprint and I’m not sure when the original is from. In this ad, a very British bird, wearing a Union Jack vest, is perched on the edge of his nest, looking over four Worthington White Shield eggs. I always thought a “bird” in England was slang for a young woman, but maybe there’s another meaning?
Beer In Ads #2113: Bud Cardinals
Friday’s ad is for Budweiser, from 1963. In this ad, two six-packs of Budweiser cans share a tree with two cardinals, as if they were the fruit in a beer tree. If only beer grew on trees ….
Beer In Ads #2112: This Calls For … Spaghetti Night
Thursday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Spaghetti Night.” I thought I found all of the “This Calls For” ads, but today accidentally found another one I hadn’t seen before. In this one, a couple looks waaay too happy about spaghetti. The only rational explanation is that this is not their first beer, but they’ve had quite a few before sitting down to eat.
Beer In Ads #2111: This Calls For … A Lazy Afternoon
Wednesday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case a “Lazy Afternoon.” A couple lounging on the grass, with cans of beer, and this question. “How can you have so much fun doing nothing?” And the answer, of course, is beer.
Beer In Ads #2110: This Calls For … The Picnic
Tuesday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “the Picnic.” Three couples are out in the woods, by a stream, having a picnic. Although there is a table there, so it’s more likely they’re at a park. Don’t they look happy? I especially love their outfits.
Beer In Ads #2109: This Calls For … At The Lake
Monday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “at the Lake.” A long man sits on a bench by a body of water, with a cigarette and beer in his hand. There’s a fishing pole by his side, but he doesn’t seem too interested in doing any actual fishing.
Beer In Ads #2108: This Calls For … Open House
Sunday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Open House.” A holiday party, an “open house” type of brouhaha, is taking place and the host went all out by serving cans of Bud. I do love the expression of the woman putting food in her mouth while staring at the man pouring a beer.
Beer In Ads #2107: This Calls For … Saturday Night
Saturday’s evening ad is for Budweiser, from 1961. In this ad, part of series entitled “This calls for …,” in this case “Saturday Night.” A young couple, out at a bar, are being serenaded by a roving guitarist. And according to the text, it’s a “friendly place.” Works for me.
