Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1828: Facts Versus Fallacies #23

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Sunday’s ad is for the Pennsylvania State Brewers Association, from 1915, No. 23 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered high into double digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “23,” ran in the Philadelphia Evening Public Ledger April 17, 1915. This one rebuts arguments made earlier in April at a public hearing that took place in Harrisburg.

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Beer In Ads #1825: Daniel O’Connell — “The Liberator”

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Thursday’s ad is for Budweiser, from 1914, No. 8 in another series they did in 1914-15 called the “National Heroes Series.” The eighth one features Daniel O’Connell, who was “often referred to as The Liberator or The Emancipator, was an Irish political leader in the first half of the 19th century. He campaigned for Catholic emancipation—including the right for Catholics to sit in the Westminster Parliament, denied for over 100 years—and repeal of the Act of Union which combined Great Britain and Ireland.”

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Beer In Ads #1824: Andreas Hofer — The Inn-Keeper Patriot Of Switzerland

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Tuesday’s ad is for Budweiser, from 1914, No. 7 in another series they did in 1914-15 called the “National Heroes Series.” The seventh one features Andreas Hofer, who “was a Tyrolean innkeeper and drover, who in 1809 became the leader of the Tyrolean Rebellion against the French and Bavarian occupation forces during the War of the Fifth Coalition. He was subsequently captured and executed. Hofer is still today venerated as a folk hero, freedom fighter and Austrian patriot.” Curiously, the ad states he was from Switzerland, while the sources I looked at all said he was born in a part of Austria that today is part of Italy.

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Beer In Ads #1823: William Wallace — Scotland’s Great Patriot

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Tuesday’s ad is for Budweiser, from 1914, No. 6 in another series they did in 1914-15 called the “National Heroes Series.” The sixth one features William Wallace, who “was a Scottish knight who became one of the main leaders during the Wars of Scottish Independence.

Along with Andrew Moray, Wallace defeated an English army at the Battle of Stirling Bridge in September 1297. He was appointed Guardian of Scotland and served until his defeat at the Battle of Falkirk in July 1298. In August 1305, Wallace was captured in Robroyston, near Glasgow, and handed over to King Edward I of England, who had him hanged, drawn, and quartered for high treason and crimes against English civilians.”

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Beer In Ads #1822: Leif Ericsson — The Discoverer Of America

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Monday’s ad is for Budweiser, from 1914, No. 5 in another series they did in 1914-15 called the “National Heroes Series.” The fifth one features Leif Ericsson, who “was an Icelandic explorer considered by some as the first European to land in North America (excluding Greenland), before Christopher Columbus. According to the Sagas of Icelanders, he established a Norse settlement at Vinland, tentatively identified with the Norse L’Anse aux Meadows on the northern tip of Newfoundland in modern-day Canada.

Leif was the son of Erik the Red, the founder of the first Norse settlement in Greenland and of Þjóðhildur (anglicized Thjodhild). He was likely born in Iceland, and grew up in the family estate Brattahlíð in the Eastern Settlement in Greenland. Leif had two known sons: Thorgils, born to noblewoman Thorgunna in the Hebrides; and Thorkell, who succeeded him as chieftain of the Greenland settlement.”

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Beer In Ads #1821: Lord Nelson — Old England’s Great Naval Hero

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Sunday’s ad is for Budweiser, from 1914, No. 4 in another series they did in 1914-15 called the “National Heroes Series.” The fourth one features Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, more commonly known as Lord Nelson, who “was a British flag officer in the Royal Navy. He was noted for his inspirational leadership, superb grasp of strategy, and unconventional tactics, all of which resulted in a number of decisive naval victories, particularly during the Napoleonic Wars, (1797-1815). He was significantly wounded several times in combat, losing the sight of his right eye during the campaign in Corsica, and later the brutal amputation of his right arm in the unsuccessful attempt to conquer Santa Cruz de Tenerife in the Atlantic’s Azore Islands off northeast Africa. He was shot and killed during his final pivotal victory at the naval Battle of Trafalgar against the combined Napoleonic French and Royal Spanish fleets off the southwest coast of Spain in 1805.”

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Beer In Ads #1820: Kosciusko — “The Greatest Of The Poles”

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Saturday’s ad is for Budweiser, from 1914, No. 3 in another series they did in 1914-15 called the “National Heroes Series.” The third one features Tadeusz Kościuszko, who “was a Polish-Lithuanian military engineer and a military leader who became a national hero in Poland, Lithuania, Belarus, and the United States. He fought in the Polish-Lithuanian Commonwealth’s struggles against Russia and Prussia, and on the American side in the American Revolutionary War. As Supreme Commander of the Polish National Armed Forces, he led the 1794 Kościuszko Uprising.”

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Beer In Ads #1819: Garibaldi — Italia’s Great Patriot

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Friday’s ad is for Budweiser, from 1914, No. 2 in another series they did in 1914-15 called the “National Heroes Series.” The second one features Giuseppe Garibaldi, who “was an Italian general and politician and nationalist who played a large role in the history of Italy. He is considered, with Camillo Cavour, Victor Emmanuel II and Giuseppe Mazzini, as one of Italy’s “fathers of the fatherland.”

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Beer In Ads #1818: Bismarck — The “Greatest Of The Germans”

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Thursday’s ad is for Budweiser, from 1914, No. 1 in another series they did in 1914-15 called the “National Heroes Series.” The first one features Otto von Bismarck, who “was a conservative Prussian statesman who dominated German and European affairs from the 1860s until 1890. In the 1860s he engineered a series of wars that unified the German states, significantly and deliberately excluding Austria, into a powerful German Empire under Prussian leadership.” They also noted his love of liberty, and how much he would have hated “the insolent tyranny of the most odious kind” that would tell its citizens “Thou shalt NOT eat this — thou shalt NOT drink that.”

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Beer In Ads #1817: Robert Morris — “Financier Of The Revolution”

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Wednesday’s ad is for Budweiser, from 1915, No. 10 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The tenth one features Robert Morris, who apparently used his personal fortune to pay for part of the revolution. He also signed both the Declaration of Independence and the Constitution. And like the rest of the men in this series, “he was ever a moderate drinking of light wines and barley brews and opposed Prohibition Laws, which make the many suffer for the faults of the few.”

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