Monday’s ad is a Budweiser ad from 1944, during World War 2. The slogan being “The Minuteman is Still the Man of the Hour, the ad is comparing the colonial minutemen to the soldiers then fighting the war. The ad is surprisingly low key, and is very little about selling, with the only sales pitch at all simply being the logo, bottle and glass with just some small print about the brand.
Our 82nd Guinness is a simple one, showing an anthropomorphized Guinness pint sitting, rather then his usual standing position. He’s got both his arms and legs folded/crossed although he is still smiling. The tagline reads “Have a Guinness when you’re tired.”
Friday’s ad is a third one for Schlitz, again from 1952, and it shows another housewife bringing a Schlitz to another husband, though this time instead of reading the newspaper, he’s doing his taxes. I’m sure that will help reduce the number of crumpled pieces of paper.
Thursday’s ad is for Schlitz, also from 1952, and it shows another housewife bringing a Schlitz to another newspaper-reading husband. But for reasons unknown, the puppy in the foreground is giving us quite a look. What do you think his expression is trying to convey? I’m stumped.
Wednesday’s ad is also for Schlitz, from 1952, and it shows a devious housewife bringing a Schlitz to her newspaper-reading husband. She’s glancing back at us with a knowing smile as she prepares to soften the blow of the new chapeau she’s just bought at the “Bonnet Shop” by serving him a beer. Nice.
Tuesday’s ad is another Schlitz ad, this one from 1941, presumably before we entered World War 2 that December. In the ad, a man in a captain’s hat lounges on a tropic island as a native beauty arrives with a tray containing a bottle of Schlitz and a glass. You can see a ship anchored offshore in the distance. The tagline is awesome: “Schlitz is in an adventure in good living that’s within the reach of everyone.”
Monday’s ad is a 1951 ad for Schlitz. In the ad, two suburban men are sitting in their backyard enjoying a couple of brewskis when a gypsy organ grinder happens upon them, produces a pilsner glass and holds it out expectantly. The man pouring beer just smirks. Ah, it was a more innocent time, when a swarthy stranger roaming the neighborhood, looking for beer handouts, was not cause for alarm.
Our 81st Guinness features a footballer flying high above the field heading the ball as his gaping teammates and opponents look on. Presumably his prowess is due to Guinness, of course, and the tagline reads “Guinness for Strength.”
Our 80th Guinness uses the tagline “5 million Guinness are enjoyed every day.” I don’t know how that compares to today, or when they hot that milestone, but it sure sounds like a lot of pints.
Friday’s ad is a 1948 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat Quinlan. In this ad, Miss Quinlan frolics in a swimming pool, riding a blow-up horse. She certainly looks like she’s having a great time.
