Friday’s ad is another one for the Japanese beer Sapporo, this one from 1935. What a great expression on her face as she looks longingly and lovingly at whoever just poured her the glass of beer.
Beer In Ads #474: Sapporo Geisha
Thursday’s ad is for the Japanese beer Sapporo, from 1927. I don’t know if the woman really is a geisha, but it made for a snappier title. Plus, it’s a cut above the usual ad in artistry.
Beer In Ads #473: A Glass Crafted To Keep Beer Colder
Wednesday’s ad is for Artois, when the brewed more than just Stella. I don’t the ad’s age, but it certainly looks retro and highly stylized. Anybody know when they used the slogan “Pass on something good?” But the ad isn’t even about the beer, but the glass, which apparently is “A Glass Crafted To Keep Beer Colder” with an arctic setting to drive home the point.
Beer In Ads #472: Biere Du Lion
Tuesday’s ad is an another old classic, by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the second of his I’ve featured, the first being Biere au Diable. This one, Biere Du Lion, I think was a Wallonian brand, from Brasserie Vervifontaine? I love the expression on the drinking fat man.
Beer In Ads #471: Herbert Leupin’s Umbrella Beer
Monday’s ad is an interesting ad by famed Swiss illustrator Herbert Leupin. I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. I love the simplicity, though, and the cartoonish hand holding up the umbrella.
Guinness Ad #92: Have A Snack
Our 92nd Guinness ad features the iconic seal carrying two trays of food, urging thirsty Guinness drinkers to “Have a Snack” as he balances a pint of Guinness on his nose. “My Goodness: indeed.
Beer In Ads #470: Smart Way To Buy Bud …
Friday’s ad is a 1960 ad for Budweiser cans, showing the “Smart way to buy Bud … Pick a Pair.” The ads shows a housewife, oddly backlit, picking up a six-pack of Bud cans.
Beer In Ads #469: How American It Is … To Want Something Better
Thursday’s ad is a 1942 ad for Ballantine. Given that it’s the middle of World War 2, showing off new American technologies such as this beautiful new train engine — my son Porter would be salivating over it — makes sense, especially with that forward looking tagline: “How American it is … to want something better.”
Beer In Ads #468: I See You Have Excellent Taste
Wednesday’s ad is a pre-war 1937 ad for Budweiser. A stylized pin-up fortune teller is peering into her crystal ball containing a crystal beer. Seeing the Budweiser, she declares “I see you have excellent taste.” See, I knew those fortune tellers were fakes.
Beer In Ads #467: I Was Curious Again
Tuesday’s ad is a 1948 ad for Schlitz. It’s part of the “I was curious” series, this one showing a buttoned-down young being schooled by an older gentlemen (father-in-law perhaps?) on what beer to drink. He certainly seemed to prefer drinking to listening to the woman playing the piano.
