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Jay R. Brooks on Beer

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Beer In Ads #429: Miss Rheingold On Her Lounge Chair

August 4, 2011 By Jay Brooks


Thursday’s ad is another 1947 ad for Rheingold Beer, featuring Miss Rheingold for that year, Michaele Fallon. In this ad, Miss Fallon sits seductively — notice a pattern here? — on a comfy-looking yellow lounge chair with a Rheingold Dry on the table next to her.

Rheingold-1947-lounge-chair

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #428: Miss Rheingold’s Blue Hat

August 3, 2011 By Jay Brooks


Monday’s ad is a 1947 ad for Rheingold Beer, featuring Miss Rheingold for that year, Michaele Fallon. In the ad, Miss Fallon stands seductively in front of a bunch of red roses, wearing a bright blue hat that matches her eyes. Curiously, there’s no beer anywhere to be seen in the ad.

Rheingold-1947-blue-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #427: Miss Rheingold Goes To The Dogs

August 2, 2011 By Jay Brooks


Monday’s ad is a 1949 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat McElroy. In the ad, Miss McElroy is holding the trophy she and her dog have just won. Based on her outfit, I think Miss Rheingold must have been a Green Bay Packers fan.

Rheingold-1949-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #426: Miss Rheingold DRY At Sea

August 1, 2011 By Jay Brooks


Monday’s ad is a 1948 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat Quinlan. In the ad, Miss Quinlan is on board a boat of some kind, hoisting maritime signal flags spelling out “D-R-Y,” as in Rheingold Extra Dry.

Rheingold-1948-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Guinness Ad #79: Opening Time Is Guinness Time

July 30, 2011 By Jay Brooks

guinness-toucan
Our 79th Guinness uses the tagline “Opening Time Is Guinness Time.” In this case, the opening refers to the oyster, with a smiling pint of Guinness resting inside. The slogan at the bottom is the common “Guinness is good for you.” My one question, is since when did oysters have eyes?

Guinness-opening-time-oysters-inside

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #425: Miss Rheingold’s Look Out Foxes

July 29, 2011 By Jay Brooks


Friday’s ad is a 1951 ad for Rheingold Beer, featuring Miss Rheingold for that year, Elise Gammon. In the ad, Miss Gammon is ready for the hunt, surrounded by hound dogs. Did Americans ever do the full British fox hunts? Because old ads sure seem to use the theme a lot.

Rheingold-1951-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #424: Miss Rheingold’s Got A Squeeze Box

July 28, 2011 By Jay Brooks


Thursday’s ad is a 1956 ad for Rheingold Beer, featuring Miss Rheingold for that year, Millie Merritt. In the ad, Miss Merritt is wearing an exotic red dress sitting in the old barn with her squeeze box accordion, waiting for the performance, as the sign behind her promises, to take place “tonig.”

Rheingold-1956

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #423: Miss Rheingold’s Puppies & Kittens

July 27, 2011 By Jay Brooks


Wednesday’s ad is a 1948 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat Quinlan. In the ad, Miss Quinlan is carrying two baskets with three puppies and kittens in each. With the garden in the background, it almost looks like she’s just come back from picking them.

Rheingold-1948-puppies

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #422: Miss Rheingold’s Mini-Car

July 26, 2011 By Jay Brooks


Tuesday’s ad is a 1958 ad for Rheingold Beer, featuring Miss Rheingold for that year, Madelyn Darrow. In the ad, Miss Darrow is apparently trying to figure out how many hats she can fit into a three-wheeled precursor to the smart car.

Rheingold-1958-yellow-car

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #421: Miss Rheingold’s Mink

July 25, 2011 By Jay Brooks


Monday’s ad is a 1951 ad for Rheingold Beer, featuring Miss Rheingold for that year, Elise Gammon. In the ad, Miss Gammon is arriving — or leaving? — a cocktail party and is either taking her mink off or putting on — it could be either, maybe that was the point?

Rheingold-1951-formal

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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