Our 63rd Guinness ad shows our intrepid toucan as a miner, working away down below. But instead of finding gold nuggets, he instead finds black gold, not Texas tea, but Guinness. It’s one of the usual slogans again, “My Goodness, My Guinness.”
Beer In Ads #344: Elegant Schlitz
Friday’s ad is for Schlitz from 1949 showing a close-up of a can and a bottle, with a full beer glass in what appears to be a library setting. You can just make out on one of the leather-bound books that the first word in the title is “beer.” Though there is one discrepancy. Notice that the bottle isn’t even half empty but the beer glass is full. There’s no way that portion of the bottle could fill a beer glass that looks to be at least 12 oz., if not a full pint. Hmm.
Beer In Ads #343: Go First Class With Miller High Life
Thursday’s ad is for Miller High Life from 1957 showing a delicious-looking meal of steak with a number of side dishes, like roasted tomatoes, peas in mushroom caps(?) and onion rings. And how about that big pat of butter on top? I’m hungry now. The tagline is great, too. “For the taste of your life ‘Go First Class’ with Miller High Life.”
Beer In Ads #342: Pabst, Good Beer For Good Fellows
Wednesday’s ad is a World War 2-era one for Pabst Blue Ribbon which despite depicting two couples, uses the curious slogan “Good Beer For Good Fellows.” Sure, women are explicitly mentioned in the copy, but the slogan and art just don’t seem to jibe, though it is a cool painting.
Beer In Ads #341: Diving For Schlitz
Tuesday’s ad is a 1950 ad for Schlitz, one of the three-panel ads that goes from curiosity to sampling to loving Schlitz. This one has a diving theme, not scuba diving but the old diving bell type.
Beer In Ads #340: Turn Of The Century Pilsner Urquell
Monday’s ad is for Pilsner Urquell. While I don’t know the true age of the ad, it definitely has a turn of the century look to it. Many beer ads from the late 1800s depict beautiful women of the day with beers in their hands, though I love the added touch of the hops around the barrel of beer.
Guinness Ad #62: Have A Sandwich
Our 62nd Guinness ad again shows the iconic toucan with two pints of Guinness balanced on his beak, and a plate of sandwiches in one claw. The tagline is “My Goodness Have a sandwich!” with “Have a sandwich” essentially replacing “My Guinness,” which is the usual slogan.
Beer In Ads #339: Baltimore Knows Boh
Friday’s ad is another baseball-themed ad, this one for National Bohemian. I think it’s fairly contemporary, just retro in design, because isn’t that Camden Yards in the illustration? And that opened in 1992. I’ve only been there once, when GABF went on the road for the first, and only, time several years ago. When I was a kid it was Memorial Stadium. That was the Earl Weaver days when I was a big Orioles fan and saw them play a few times.
Beer In Ads #338: Schaefer, Bring Home A Winner
Thursday’s ad is a baseball-themed ad, because it’s the start of the 2011 season. The ad is for the F & M Schaefer Brewing Co. of New York, Pennsylvania and Maryland. But given the Mets sponsorship, I assume it was for the New York location. My grandparents took me to Shea Stadium when I was a kid to see a Mets game. It was actually the first time I ever saw — and played — pong. There was a stand alone coin-operated pong machine by itself on the concrete walkway. Anyway, I was more of an Orioles fan back then — Brooks Robinson was my favorite player — though these days I’m a Giants fan first, and a Phillies fan second.
Beer In Ads #337: Red Tower, Famous The World Over
Wednesday’s ad is for a British beer, Red Tower Pilsner Lager from Manchester. The illustration is amazing. I love the details of the tray and all the little things on it. I have no idea when the ad is from, but it must be after 1933, when Walker & Homfray renamed its Royal Brewery for their popular new beer, the Red Tower Lager Brewery Ltd. By 1956, the brewery had been acquired by Scottish & Newcastle, so it seems likely the ad is from between 1933 and 1956.
