Friday’s ad is from 1937 and is for Brown Derby beer, a beer often found in, as the ad even states (which is, I believe, illegal today) Safeway grocery stores. The text of the ad features the plans of the Leavitt family, their “plan of Good Living.” Here’s how beer fits in:

“We want to enjoy all the good things of life our income permits,” says Mrs. Leavitt. “We always keep plenty of Brown Derby Beer on hand. Because we’ve found it equals imported Pilsner, but costs less.

It’s interesting that only three years after Prohibition ended, beer advertising was targeting imported pilsners for comparison, not other American beers.

Monday’s ad is for Rheingold Beer from 1944, featuring Miss Rheingold for that year, Jane House. She’s holding a heart-shaped red tray with three beers on it. Now that’s a man really wants for Valentine’s Day. “It’s the favorite of millions!” Why? “DRY tells you WHY!”

Wednesday’s ad is for Hamm’s, showing two bottles with one of them having the label peel off to reveal a pristine stream. The tagline is “Hamm’s inside story: The better the water … the better the beer.”

Tuesday’s ad is for Tuborg, which used to have a much larger market share. It’s sold in over 30 countries, but according to their website not in the U.S. any longer. It’s an old brand, but has been owned by Carlsberg since 1970. I’m not sure when the ad is from, but 70s feels right. I actually have one of the ceramic horn cups, given to me by a old friend and co-worker from a previous job. Now I know where he got it.