Monday’s holiday ad is for Budweiser from 1950 and features a Santa-like chef with a bounteous feast of meats and seafood, along with fruits and cheese. The slogan for that ad is “Something more than beer … A tradition in hospitality.” It originally ran in Life magazine’s Christmas issue for 1950.
The Santa-like chef image had been used before, in this 1947 ad about “Help Yourself to Good Taste.”
My friend and colleague, Tom Dalldorf, sent me the link to this cool video by Sapporo beer for the Canadian market. Entitled Legendary Biru, it’s almost Rube Goldberg-esque. The original music is pretty addictive, too, but it’s the inventive way in which they re-imagine the brewing process that I find interesting. You can also see more about it at Sapporo’s Canadian website. I think there may be a contest of some kind, too, but I didn’t look closely at that aspect of it.
Our 48th Guinness poster by John Gilroy features Santa Claus decorating the Christmas tree with Guinness bottles, with a little help from all of his zoo animals. Now that’s “Guinness Time” … er Christmas Time.
Saturday’s holiday ad is for Miller High Life from 1949 and features their “Girl in the Moon” wishing everyone “Seasons Greetings.” I normally don’t keep the “Beer in Ads” series running through the weekend, but there’s just too many great Christmas beer ads not to. And mores specifically, “A Holiday toast to you from the National Champion of Quality … Miller High Life.”
And here’s a close-up of the artwork.
Friday’s holiday ad is for Blatz from, I think, sometime in the 1950s. It shows a couple toasting their beer glasses under a sprig of mistletoe. I know what happens if two people meet under the mistletoe, but anybody know what happens when it’s two beers? Hoppy holidays everybody.
Thursday’s holiday ad is also for Schlitz from 1948 and is from their “I Was Curious” ad campaign, where someone who’s never had it before finally “tasted it” and now they “know why Schlitz is … The Beer that made Milwaukee Famous.” The only difference is that this time it was during a Christmas party.
Wednesday’s holiday ad is for Schlitz from 1951 and shows an apartment building with a myriad of different Christmas celebrations, but all of them, of course, involving Schlitz.
Tuesday’s holiday ad is for Carling Black Label from 1955 during their Hey Mabel period of time. The tree is just Mabel hanging “black labels” on it. Now that’s a tree.
Monday’s holiday ad is for Pabst Blue Ribbon from 1951 and feature some pretty ugly dolls singing Pabst’s slogan of the day, “What’ll You Have.” The Christmas tree has a “Charlie Brown” look to it, as well.
This week’s work of art is an original oil painting done sometime between the 1920s and 40s. Known only as “Beer Company Oil Painting.” The painting is 28″ x 23″ and can be yours, from Inkwell, for only $2,250.
It’s a pretty cool painting, but it’s a shame we don’t know more about it, especially what brewery may have commissioned it. I picked it today because the old man is wearing distinctive red and green Christmas colors and has a vaguely Santa look to him, what with the white hair and the pipe. But that hat has to go, it makes Santa look like a cab driver.