Our 47th Guinness poster wasn’t strictly done by John Gilroy, but it does feature his smiling, anthropomorphized glasses looking up at a clock somehow meant to signify Christmas time. The only text is “Christmas — That’s Guinness Time.”
Beer In Ads #267: Schlitz, Move Up To Quality
Friday’s holiday ad is a pair of Schlitz winter ads from 1958. They’re almost identical, except that one show a feminine hand while the other a masculine one. The backgrounds re also slightly different, though both show a snowy winter wonderland.
The Female Version:
The Male Version:
Beer In Ads #266: Seasons Greetings From Miss Rheingold 1958
Thursday’s holiday ad is for Miss Rheingold of 1958, Madelyn Darrow, who’s getting out of a horse-drawn carriage laden-down with some beautifully Christmas presents. Mine never look that good, though I’m usually too lazy to even include a bow. As far as I’m concerned, it’s the thought that counts, not the wrapping.
Beer In Ads #265: It’s Always Winter In Your Refrigerator
Wednesday’s holiday ad is also for Ballantine, this one from 1953. It shows an invisible refrigerator outdoors during winter, with the idea that the reader will equate Ballantine beer with the “Flavor that chill can’t kill,” whatever that means.
Beer In Ads #264: Ballantine’s Early American Custom
Tuesday’s holiday ad is for Ballantine, from 1940. Part of a series of dioramas Ballantine used in their ads at that time, the holiday one uses a triple wreath on the door with the pilgrim kissing his gal on the cheek.
Beer In Ads #263: Christmas Bud Break
Monday’s holiday ad is for Budweiser, from 1949. A couple takes a break from putting up the Christmas tree for a sandwich and a Budweiser. Frankly, it doesn’t look they’ve done enough work yet to warrant a break but perhaps it’s not so much a break as their way of drinking the whole time they put up their decorations.
Guinness Ad #46: Christmas Stocking
Our 46th Guinness poster by John Gilroy features our intrepid zookeeper waking up Christmas morning to find a bottle of Guinness in his stocking, hung on his bedpost. The slogan is again “My Goodness, My Christmas Guinness.” Hoppy Christmas.
Beer In Ads #262: Pilsner Urquell For The Holidays
Friday’s holiday ads are for Pilsner Urquell, in honor of it being National Lager Day. And one of the best is without a doubt is the original pilsner, Pilsner Urquell. I don’t believe the ads are more than a few years old, but I love the faux stained glass look of them. Who wouldn’t love those in their beer room, with the light streaming through into your own private church of beer?
The first two words mean “Inspiring taste” in Czech, but I don’t know what the third word means. Anybody know?
I think the iconic bottle ad is my favorite, but they’re all pretty cool.
Beer In Ads #261: Schlitz, Holidays Call For The Finer Things
Thursday’s holiday ad is for Schlitz, from 1955. The slogan is “Holidays call for the finer things in life,” and since I’m in my way to a fancy party tonight, this ad made the most sense. Too true.
Beer In Ads #260: Happy Holidays Ahead, From Carling
Wednesday’s holiday ads are for Carling, both their Black Label and Red Cap beers. Both of the ads are from the 1950s. They show the same jolly fellow carrying home a case or two of beer in the snow and promising they’ll provide “Happy Holidays Ahead!” Frankly, he already looks so happy I believe him.
The second ad is for just Carling Black Label.
