Monday’s ad is for a French beer, Biere de Maxeville. It’s from around the 1920s, the heyday of the poster. The old man is drinking from one seriously big mug and even the sun looks thirsty.
Guinness Ad #29: Horsing Around Again
Our 29th Guinness poster by John Gilroy is, I think, also part of the zoo animal series and features a horse drinking the ringmaster’s Guinness with the slogan “My Goodness — My Guinness.” I’m sorry to say this is the largest version of the ad I could find. If anyone has a larger one, please be kind enough to share it with me.
Beer In Ads #162: Ivan Bilibin’s Russian Beer Ad
Friday’s ad is for a Russian beer by famed illustrator Ivan Bilibin in 1903. The brewery is New Bavaria of St. Petersburg. Bilibin was most known for his fairy tales and other children’s book illustrations. While I don’t know what any of the text says, the artwork is quite striking and beautiful.
Beer In Ads #161: Schaefer All Around
Thursday’s ad is for Schaefer, from before the early 1960s, when the pull tab can was introduced. This was before that. The photo is hyperfocused on only the top half of the can at above it is the phrase “What D’Ya Hear in the Best of Circles.” And below is “Schaefer All Around” and Nothing goes with burgers like Schaefer.”
Beer In Ads #160: Schlitz Fishing
Wednesday’s ad is for Schlitz, most likely from the 1950s. I assume there was likely text with this ad, but I have only the art. But I like it this way, nice and simple. Cool art featuring three people enjoying the outdoors, with two cans of Schlitz in view and the logo hanging in the sky.
Beer In Ads #159: Budweiser, Treat Yourself A Little Better!
Tuesday’s ad is for Budweiser, from around the mid-1950s and features a beach scene at night, with a lighthouse in the background. Five couples are around a fire on the beach, or are on their way to it. An aluminum cooler in the foreground holds cans of Bud and the whole scene has the slogan “Treat Yourself A Little Better!”
Beer In Ads #158: Blatz, Milwaukee’s Finest Beer
Monday’s ad is for Blatz, and is a toast from 1952. I love the positioning of the man and woman toasting one another above the Blatz triangle. Below that is the slogan “Milwaukee’s Finest Beer.” Nice and understated.
Guinness Ad #28: Runaway Elephant
Our 28th Guinness poster by John Gilroy is part of the zoo animal series and features a elephant trying to take the zookeeper’s Guinness with the slogan “My Goodness — My Guinness.”
Lovin’ The Ladies: Beer Ads
My wife pointed this one out to me, and it’s pretty funny despite highlighting some fairly ugly trends in beer advertising by the big breweries and imports towards women. From the Current TV show InfoMania, the clip is introduced as follows:
Everybody loves beer — men, women, children with fake IDs. But beer companies don’t want one of these groups to enjoy their beer: women. Modern Lady Erin Gibson is on the case of how beer companies like Miller, Budweiser, and Heineken have gone from depicting women in commercials as eye candy hanging out with Spuds MacKenzie to the target of aggression and humiliation.
Beer In Ads #157: Hamm’s Big Fresh Taste
Friday’s ad is from 1963 and is for Hamm’s in the Land of Sky Blue Waters. The text is a wonderfully nonsensical mishmash of adspeak, beginning with “Refreshingly yours!,” whatever that means, followed by “Taste the secret Hamm’s has captured from nature’s purest waters.” Ooh, what could it be, what could it be? The answer, of course, is “BIG FRESH TASTE.” What great meaningless platitudes. And check out the head on that beer. Does that look like a comb over to anyone else?
