Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features no splashy picture or no long story, just an empty bottle of Michelob beside an empty mug, thick with residual foam. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”

Sunday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a table full of Michelob bottles with a full mug of beer, and a pile of potato chips behind them. There’s great advice for cooking hot dogs. “Keep the charcoal hot … and the Michelob cold.”
Then at the bottom of the ad is the tagline “In Beer, Going First Class Is Michelob.”

Saturday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features an arm emptying a bottle of beer into a mug. The text begins with “Is It?” and then lists seven things about Michelob, answering them all with a simple “Yes.” Most of the list makes sense, but one stands out: “… the carefully selected brewer’s rice.” I know many larger brewer’s use rice as an adjunct, but “brewer’s rice?” What exactly might that be? Then at the bottom of the ad is the tagline “In Beer, Going First Class Is Michelob.”

Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features the same photo from yesterday’s of a full mug of beer, a half-full bottle, and a shiny keg, too. In service to the tagline “In Beer, Going First Class Is Michelob. Period,” the headline of ad asks. “Does It Cost A Little More To Go First Class?” You won’t be surprised to learn the answer is “Yes.”

Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features the requisite full mug and a half-full bottle of beer, but this times a shiny keg, too. According to the ad, the word “Michelob” was apparently hard to pronounce for some people, so they helpfully spelled it phonetically for them, along with the tagline “In Beer, Going First Class Is Michelob. Period.”

Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a full mug and a half-full bottle of beer next to it, with the odd admission that many customers think Michelob is an imported beer, or “one of those foreign beers.” And, apparently, it’s not. Period. But then there is the usual tagline “In Beer, Going First Class Is Michelob. Period.”

Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a half-empty mug and a half-full of beer next to it, but it’s a pretty weird ad. The text begins “There are lots of great things we could tell you about the brewing Michelob.” But then the answer is. “But we won’t.” So that was unexpected, although there’s the usual tagline “In Beer, Going First Class Is Michelob. Period.”

Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a Dagwood sandwich with a full mug and half-bottle of beer next to it, with the tagline “In Beer, Going First Class Is Michelob. Period.”

Sunday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a man holding a mug as a tap pours beer into it, with the tagline “In Beer, Going First Class Is Michelob. Period.”

Saturday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a simple bottle and full mug of beer with their new tagline, possibly introducing it, “In Beer, Going First Class Is Michelob. Period.”