Monday’s ad is a 1957 ad for Ballantine Ale. I love the colorful late fifties dinner party, with lots of Ballantine Ale, but just soup for the guests to eat.
Beer In Ads #346: Talented Folk Who Also Serve Ballantine Ale
Tuesday’s ad is for Ballantine Ale from 1949 and take an unusual approach. The ad highlights three hotels and restaurants carrying Ballantine Ale, and especially their servers. These include the Homestead in Hot Springs, Virginia, the Ambassador’s Pump Room in Chicago, Illinois and the Palace Hotel in San Francisco, California.
Beer In Ads #335: The Ballantine Eskimo
After a week on hiatus during the Craft Brewers Conference, Monday’s ad is a Ballantine ad from 1950, and features a snowy scene near the north pole. Three stages of the aurora borealis add the Ballantine rings in glorious shimmering color while an Eskimo looks on, making Ballantine’s three fingers and the “okay” sign with his hand — which signifies “three rings.”
Beer In Ads #334: Ballantine Beer Is Deep-Brewed
Friday’s ad is another Ballantine ad from, I’m guessing here, the late 50s or early 60s. I love the suggestion that Ballantine is “deep-brewed,” whatever that might mean. And I can’t help but wonder: what the hell is that rooster doing on his shoulder as he pours his beer?
Beer In Ads #333: Ballantine Green
Thursday’s ad is from 1949, a Ballantine ad that’s all green, in honor of St. Patrick’s Day. My initial thought is that it was printed in a magazine that wasn’t full color but instead used spot color, in this case black and green. But it works pretty well. And I love the slogan: “A flavor you will find in no other beverage.”
Beer In Ads #329: Ballantine’s Three-Ring Onions
Friday’s ad is from 1950 and is for Ballantine. Showing a delectable hamburger paired with a Ballantine, as disembodied hands slice onions into the iconic three-ring logo, eventually ending up perfectly arranged on the open-faced burger.
Beer In Ads #316: Ballantine’s Early American Sign
Tuesday’s ad is from 1941 and is for Ballantine Ale. The “Early American Sign” is the three-ring Ballantine logo that George Washington is pointing to on the tavern’s sign. Happy birthday George.
Beer In Ads #288: Ballantine’s Wagon Train
Thursday’s ad is a Ballantine ad from 1947. Part of the history ads featuring clay dioramas, this one shows a wagon heading west, passing a saloon where the bartender is coming out with a mug of beer. The wagon driver’s rope is making the three-ring Ballantine logo, which would be impressive if someone could actually do that in real life.
Beer In Ads #265: It’s Always Winter In Your Refrigerator
Wednesday’s holiday ad is also for Ballantine, this one from 1953. It shows an invisible refrigerator outdoors during winter, with the idea that the reader will equate Ballantine beer with the “Flavor that chill can’t kill,” whatever that means.
Beer In Ads #264: Ballantine’s Early American Custom
Tuesday’s holiday ad is for Ballantine, from 1940. Part of a series of dioramas Ballantine used in their ads at that time, the holiday one uses a triple wreath on the door with the pilgrim kissing his gal on the cheek.
