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Jay R. Brooks on Beer

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Beer In Ads #2279: Three Rings, Winter Sled

May 17, 2017 By Jay Brooks


Wednesday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, this one shows a sled pulled through the snow by a white horse. It’s obviously Christmastime and the couple appears to be delivering Ballantine, but it seems to be that each house they visit adds one more smoke ring from their chimney so that by the third home it’s the Ballantine logo in fireplace smoke rings.

Ballantine-1948-rings-xmas-sled

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, Christmas, History, Holidays

Beer In Ads #2278: Three Rings, Unicycles

May 16, 2017 By Jay Brooks


Tuesday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows three clowns riding unicycles. Eventually they ride close enough together to make the Ballantine logo in spinning wheels.

Ballantine-1940-cycles

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2277: Three Rings, Jumping Frogs

May 15, 2017 By Jay Brooks


Monday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a for jumping from one lily pad to the next until he’s jumped to three of them, pulling them together to form the Ballantine logo, of course.

Ballantine-1948-jumping-frogs

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2276: Three Rings, At The Sphinx

May 14, 2017 By Jay Brooks


Sunday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a trio of camels riding in circles in front of the Sphinx in Egypt. Their path first makes one circle in the sand, then a second, with no reaction, as you’d expect, from the statue. But after they make a third one, mirroring the Ballantine three-ring logo, the Sphinx smiles and waves to them. Personally, I think they’ve just had one too many Ballantines.

Ballantine-1940-sphinx

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2275: Three Rings, Polar Bears

May 13, 2017 By Jay Brooks


Saturday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, this one shows a polar bear fishing in a stream. With each failed attempt reaching his paw into the water, creating a ring. Three times he tried and failed, the fish is seemingly laughing at the bear; but at the least, his efforts created the Ballantine logo.

Ballantine-1949-rings-polar-bear

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2274: Three Rings, Cannon Shots

May 12, 2017 By Jay Brooks


Friday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a man in a fancy military dress uniform, looking vaguely colonial except for the Ballantine logo on his hat, firing a cannon. Each shot creates a ring of smoke, and by the time he’s fired the cannon three time, he’s created Ballantine’s logo.

Ballantine-1940-cannon

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2273: Three Rings, Ice Skating

May 11, 2017 By Jay Brooks


Thursday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, this one shows an ice skater for what’s surely called “Ballantine on Ice” (or maybe the “Beer-Capades?). Anyway, she’s skating rings around the ice, eventually creating the Borromean rings of Ballantine’s logo.

Ballantine-1949-rings-skating

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2272: Three Rings, The Strongman

May 10, 2017 By Jay Brooks


Wednesday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a circus strongman with a long piece of metal which he proceeds to bend into three rings, one ring at a time.

Ballantine-1940-strongman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2271: Three Rings, Smoke Signals

May 9, 2017 By Jay Brooks


Tuesday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, this one shows a Native American, and he’s making smoke signals, first one ring, then another and then a third. It’s an impressive job, I could never get more than a smudge of smoke whenever I tried it.

Ballantine-1949-rings-native-american

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2270: Three Rings, Pelicans

May 8, 2017 By Jay Brooks


Monday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a pelican, and as each fish jumps into its mouth it creates a ring in the water. I wish food would just jump into my mouth, it would make eating so much easier.

Ballantine-1940-pelican

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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