Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3921: Twins 1973 Baseball Schedule

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Friday’s ad is for “Hamm’s,” from 1973. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one is the cover to a printed version of the Minnesota Twins’ 1973 Baseball Schedule, though inexplicably the Hamm’s Bear is named “T.H. Bear” here.

Beer In Ads #3920: Win, Twins!

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Thursday’s ad is for “Hamm’s,” from the 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one also shows the bear squeezing the twins of Minnesota baseball fame, but is on a placemat that also includes the schedule for the season, though I can’t quite make out exactly what years it is. The full tagline is “Win, Twins! we’re with you all the way!”

Beer In Ads #3919: Hamm’s Bear Hug

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Wednesday’s ad is for “Hamm’s,” from the 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the bear squeezing the twins of Minnesota baseball fame, an association Hamm’s continued for most of its existence.

Beer In Ads #3918: Here’s How … Stan Musial Poles Out Extra-Base Hits

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Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Stan Musial poles out extra-base hits,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Stan Musial, of course was a rather famous baseball player. He was nicknamed “Stan the Man,” and played outfield and first base for 22 seasons in Major League Baseball, all of them “for the St. Louis Cardinals, from 1941 to 1944 and from 1946 to 1963. Widely considered to be one of the greatest and most consistent hitters in baseball history, Musial was a first-ballot inductee into the Baseball Hall of Fame in 1969. He batted .331 over the course of his career and set National League (NL) records for career hits (3,630), runs batted in (1,951), games played (3,026), at bats (10,972), runs scored (1,949) and doubles (725). His 475 career home runs then ranked second in NL history behind Mel Ott’s total of 511. A seven-time batting champion, he was named the National League’s (NL) Most Valuable Player (MVP) three times and was a member of three World Series championship teams. He also shares the major league record for the most All-Star Games played (24) with Hank Aaron and Willie Mays.” And in the panels, Stan the Man shows how he wings the bat.

Beer In Ads #3785: Rainier The Beer Of Summer

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Tuesday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a later ad, but with the MLB All-Star game earlier today, this one seemed appropriate, with baseball paraphernalia and claims that Rainier was the “Beer of Summer.”

Beer In Ads #3740: Coors Make It Yours

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Friday’s ad is for “Coors Banquet Beer,” from 1979. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a can of Coors Banquet Beer next to a full mug with a baseball and baseball glove behind it and the tagline “Make it yours.”

Beer In Ads #3680: Miller Lite On Mt. Rushmore

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Sunday’s ad is for “Miller Lite,” from 1983. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features four Lite Beer spokesmen on caricature drawing of Mt. Rushmore, including American former professional baseball player who played first base for the Baltimore Orioles Boog Powell, American professional football player and actor Bubba Smith, American former football player, sports commentator, and actor Dick Butkus, and American football player, a defensive end best known for his play with the Oakland Raiders in the American Football League Ben Davidson.

Beer In Ads #3676: Marv Throneberry For Miller Lite

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Wednesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball player Marv Throneberry, who was affectionately known as “Marvelous Marv.” He was the starting first baseman for the 1962 New York Mets, a team which set the modern record for most losses in a season with 120.

Beer In Ads #3673: Whitey Herzog & Dick Williams For Miller Lite

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Sunday’s ad is for “Miller Lite,” from 1980. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball outfielder and manager, most notable for his managerial career Whitey Herzog and American left fielder, third baseman, manager, coach and front office consultant in Major League Baseball Dick Williams.

Beer In Ads #3672: Boog Powell & Koichi Numazawa For Miller Lite

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Saturday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Boog Powell, who was a first baseman and left fielder from 1961 through 1977, most notably as a member of the Baltimore Orioles dynasty that won four American League pennants and two World Series championships between 1966 and 1971 and former Japanese baseball great Koichi Numazawa.