Friday’s ad is for Bass Ale, from 1920. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, Bass is simply introducing a slogan that they’d use for the next several decades, “Great Stuff This Bass.”
Today in 1988, US Patent EP 0138341 B1 was issued, an invention of Charles William Bamforth and Roy Cope, assigned to the Bass Public Limited Company, for their “Beer and Other Beverages and Their Manufacture.” There’s no Abstract, although in the description it includes this summary:
This invention relates to beer and other beverages and to their manufacture. In particular the invention is concerned with the incorporation into a beverage of an additive enabling the beverage to have a head formed on it or to improve the quality of the head that can be formed on it.
The invention is primarily applicable to beer, and the term beer is used herein to designate generally any of a variety of alcoholic beverages made by the fermentation of hopped malt wort; it thus includes within its scope ales, lagers and stouts. Beer itself is normally dispensed with a head, but there are also other beer-like beverages that are, like beer, bright and without haze and that are normally dispensed with a head to which the invention is also particularly applicable, these including beverages which include little or no alcohol but otherwise resemble beer quite closely.
Their claims for the patent are also listed as follows:
1. A method of modifying or improving beer or other beverage, the beverage being bright and without haze, which method comprises the step of incorporating in the beverage concerned an additive enabling the beverage to have a head formed on it or to improve the quality of the head that can be formed on it, the additive comprising protein fragments made by the partial hydrolysis of protein material, and the method being characterised in that the protein material comprises egg albumen and is added in an effective amount to improve or cause head formation without inducing haze formation.
2. A method according to claim 1 characterised in that the additive is formed as an aqueous solution.
3. A method according to claim 2 characterised in that the additive also contains a minor addition of ethyl alcohol.
4. A method according to any one of the preceding claims characterised in that the additive comprises fragments of protein material separated from any remaining unsevered protein material.
5. A method according to any one of the preceding claims characterised in that the beverage is made by a process including a fermentation stage and in which the additive is added at a stage later than the fermentation stage.
6. A method according to claim 5 characterised in that the beverage is beer.
Saturday’s ad is for Bass Ale, from the 1940s. It’s a curious little ad. The block in the upper righthand corner with “Fishing” on it seems to suggest it was part of a series. I guess either he’s so engrossed in his fishing or he’s had enough Bass Ale that he didn’t even notice a tiny man put a ladder on his back, climbed up and attached a sign to his back. “Great Stuff This Bass”
Wednesday’s ad is for Bass Ale, from 1967. Showing some antique chess pieces with a cool photograph, trying to assert that they’ll appeal to people who “appreciate the best,” suggesting those are also Bass drinkers. Hmm.
This week’s work of art is by Pablo Picsasso, created using pasted paper and charcoal on cardboard in the Spring of 1914. It’s title is Glass and Bottle of Bass. Though it certainly doesn’t look like any bottle of Bass Ale I’ve ever seen.
There’s a biography of Picasso at Wikipedia and also Biography.com. You can also see more of Picasso’s art at Olga’s Gallery, ArtArchive and the ArtCyclopedia. Then there’s Picasso.com and his “official” website.
The UK’s Publican recently included a report from the Scotsman regarding the emergence of the two likeliest candidates to buy Bass from ABI.
A North American brewing giant and small regional UK brewer have emerged as the front-runners to buy beer brand Bass in this country .It is believed brewing major Molson Coors and Well’s & Young’s, based in Bedford in England, are favourites to land Bass as current owner Anheuser-Busch Inbev is understood to be considering a sale to want to focus instead on its premium lager portfolio, which includes Stella Artois, Beck’s and Budweiser. It declined to comment on what it called “market speculation” about a potential sale.
Let’s see how this plays out.
Today’s work of art is something of a find. I wrote about it when I highlighted another work by the same artist early in my Beer In Art series. In fact, it was the sixth work back in 2008, Charles Spencelayh’s Good Health. After sharing his biography from Wikipedia, I also discovered the following.
Supposedly, he may have done a painting commissioned by the Bass Brewery for them to use in advertising entitled The Steward, depicting a steward opening a bottle of Bass. But so far I’ve been unable to find anything more about it or see what it looks like.
Happily, Diane Hadley, a pub owner in the UK, wrote me to tell me she had one of either 6 or 10 copies Bass gave out hanging in her pub. It was given to her by a Bass representative “some 22 years ago.” And more importantly, she was kind enough to take a few photos of it and send them my way, so I can share it with the world. So here is The Steward, by Charles Spencelayh. Thanks Diane.
The bottom of the print includes the following text:
‘THE STEWARD’
by Charles Spencelayh H.R.B.S.A., R.M.S., V.P.B.W.S.
The subject of this finely executed work is thought to have been the Steward at the old Bass Club in High Street, Burton upon Trent. Spencelayh, however, kept very poor records of his work which he frequently did not sign or date. He is known to have produced a number of other outstanding paintings of well known commercial products in his early life.
Here’s a closer view.
And here’s a close-up of the Bass Ale bottles sitting on a tray.
Five of his paintings are at the Tate in London and a few more are shown at the online Art Renewal Center and Bridgeman has quite a few. There are also some links at the ArtCyclopedia.
Most works of art are locked in museums, completely out of reach for ordinary people. But once in a while, they do become available at auction. Case in point is today’s work, entitled Good Health by English artist Charles Spencelayh.
The painting is currently at auction at Artnet Online Auctions. The price of the work is 50,000 British Pounds, or around $73,970 U.S. Dollars. Of course, when I say “ordinary people,” I mean ones with 75 Grand to blow on a painting.
While Charles Spencelayh is not a household name in art, he appears to have been well known in his day and Queen Mary loved his work. Here’s what little biographical information there is about him, from Wikipedia:
Charles Spencelayh (October 27, 1865 – June 29, 1958) was an English painter of the Academic style. Born in Rochester, Kent, he first studied at the National Art Training School, South Kensington. He exhibited at the Paris Salon, but most of his exhibits were in Britain. Between 1892 and 1958, he exhibited more than 30 paintings at the Royal Academy, including ‘Why War’ (1939), which won the Royal Academy ‘Picture of the Year’ for 1939. He was also a founder member of the Royal Society of Miniature Painters. Many of his subjects were of domestic scenes, painted with an almost photographic detail, such as ‘The Laughing Parson’ (1935). and ‘His Daily Ration’ (1946). He also painted still life subjects including ‘Apples’ (1951). Spencelayh was a favourite of Queen Mary, who was an avid collector of his work. In 1924 he painted a miniature of King George V for Queen Mary’s dolls house.
Supposedly, he may have done a painting commissioned by the Bass Brewery for them to use in advertising entitled The Steward, depicting a steward opening a bottle of Bass. But so far I’ve been unable to find anything more about it or see what it looks like.
Five of his paintings are at the Tate in London and a few more are shown at the online Art Renewal Center and Bridgeman has quite a few. There are also some links at the ArtCyclopedia.
