
Tuesday’s election day ad is for Budweiser, from the 1950s. A good political ad about “When Gentlemen Agree.” Now if only we could find some gentlemen or anyone to agree.

By Jay Brooks
By Jay Brooks

Saturday’s ad is for Budweiser, from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Budweiser, they’re advertising with a giant glass of Bud apparently making a phone call, ringing someone up for dinner. How crazy/cool is that? Yes, please, dinner with beer.

By Jay Brooks

Thursday’s ad is for Budweiser, from 1951. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Budweiser, they’re advertising with a giant bottle of Bud up in the mountains, along with a full tall glass, and is that a snowed in cabin I fee behind them? Who wouldn’t want to be there?

By Jay Brooks

Sunday’s ad is for Budweiser, from the 1950s. This is a postcard showing the St. Louis brewery complex from above, but is not a photo. It’s an illustration, and these were a common way to advertise a brewery then, used not just as postcards, but as posters, calendars and other large formats that could be framed. I think they’re incredibly beautiful and wish someone would put together a coffee table book of these brewery works of art.

By Jay Brooks

Thursday’s ad is for Anheuser-Busch, from 1945. A World War 2 ad, showing a modern soldier — a Sergeant First Class — in which he compares himself to a suit of armor, most likely while liberating a European castle. The tagline reads “When Knights were Bold .. they were not so Big.” I guess the big strapping enlisted man is taller than the knight would been, based on the armor’s size.

By Jay Brooks

Thursday’s ad may not be a real ad, I’m not entirely sure. It’s for a Brasserie Belden, which I can’t find any information about at all. And the nature of the ad, more like a political attack ad, makes it seem more like a spoof than a real ad that someone might have actually ran. It has the look of an older ad, with the paper staining, at least after World War II, although it’s easy enough to fake that using PhotoShop. I don’t recall where I found this one and the fact that I can’t find any additional information about it on the interwebs further leads me to suspect its veracity, although it’s too funny not to share all the same. “Be a man. Drink Belden.”

By Jay Brooks

Today’s beer video is from the National Geographic channel series Megafactories (a.k.a. Ultimate Factories). This show features one of the breweries making Budweiser, and aired in 2007. It was Season 1, Episode 4 in the series.
By Jay Brooks

Sunday’s ad is for Budweiser, from 1946. From A-B’s “Great Contributions To Taste” series, this one features Luther Burbank, the “American botanist, horticulturist and pioneer in agricultural science.” Although born in Massachusetts, he settled in nearby Santa Rosa, California and you can see his name everywhere here in Sonoma. Although he created over “800 strains and varieties of plants” he doesn’t seem to have had any relationship to beer, not that that stopped the advertising machinery.

By Jay Brooks

Friday’s ad is another one for Budweiser, this one from 1969. Showing a stubbie bottle of Budweiser bookended by a pair of actual Clydesdales bookends. My daughter would love those. As to whether “reading” the label makes the beer better and helps you “appreciate” it more, I’m not terribly convinced.

By Jay Brooks

Thursday’s ad is for Budweiser, from 1958. It’s seedy, steamy setting of seduction. A sultry, well-made up, siren lies on a shag carpet, cigarette in hand, its smoke wafting into the air. Using an LP (remember those, kiddies?) for a pillow, she glances up to see a bottle of beer being poured into a glass for her. She’s apparently hallucinating, too, as a jazz band can be seen floating in the air just above the radio/stereo system behind her head. Does that mean she’s had quite enough to drink already, despite being poured another? Frankly, I think she looks a bit too much like Agnes Moorehead from her later years, circa “Endora” from Bewitched.

