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Jay R. Brooks on Beer

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Beer In Ads #556: Bud’s Hammer Time

March 5, 2012 By Jay Brooks


Monday’s ad is yet another from Budweiser’s “Where There’s Life ..” series. This one shows a man who’s trying to fix what to my eyes appears to be an old rotary telephone … with a hammer. I’m not sure that’s the right tool for the job. But based on the look on his face, I’m not sure he has his mind on what he’s doing anyway.

budweiser-hammer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #553: Budweiser’s Tossed Salad

February 29, 2012 By Jay Brooks


Wedneday’s ad is for Budweiser, from their 1950s ad campaign “Where There’s Life ….” Like a lot of them, the ad copy talks about whether other brands list the ingredients on their label. While the woman is tossing a salad, the gentleman is pouring a Budweiser. Is is just me, or does he look a lt like Jeff Goldblum?

bud-ingredients

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #538: Three’s Company At A Weenie Roast

February 8, 2012 By Jay Brooks


Wednesday’s ad is another one for Budweiser, though this one’s a little older than yesterday’s, most likely from the late 1950s or early 1960s. It’s from Budweiser’s long-running “Where There’s Life” series of ads. The ad features a couple on the beach, and even though its night their faces still look shiny with sweat, or maybe that’s just the glow of the fire that makes them look like that. Either way, hopefully those weenies will be done soon.

bud-beach-picnic

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #537: Bud’s Label Conscious

February 7, 2012 By Jay Brooks


Tuesday’s ad is for Budweiser, from not too long ago: 1987. And while I don’t normally feature the overtly sexist ads, this one is too classic to ignore. This, and variations on it, were nearly ubiquitous in the late 1980s. I recall seeing them everywhere. I still think it’s a fairly clever ad, even with the titillation. One thing that sticks out now, just 25 years later, is what they’re listenging to and reading. If the ad was done today, they’d be using an iPod and reading on a Kindle or iPad.

bud-label-conscious-1987

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #527: More That Bud … That’s Beer

January 24, 2012 By Jay Brooks


Tuesday’s ad is another one for Budweiser, also from 1964 and again withe tagline “that Bud… that’s beer!” In this one, a man with a goofy-looking expression is holding a bottle of beer at a party, and appears to be drinking it straight from the bottle.

images64budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #526: That Bud … That’s Beer

January 23, 2012 By Jay Brooks


Monday’s ad is for Budweiser, from 1964. The ad features a fisherman holding a flat-top can, with his rod over his shoulder and flies stuck into his cap. But it’s really the copy that stands out in this ad, staring with the tagline “that Bud… that’s beer!” But look to the left, here’s a gem. “Is there any real difference in the way beers are brewed? Sure, and one is brewed to be the King of Beers.” Sure? Well, that sure tells us a lot about how Bud was brewed differently from every other similar-tasting American lager in 1964. Nice.

images64budflattop

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #523: Bowling Night

January 18, 2012 By Jay Brooks


Wednesday’s ad is another one for Budweiser, this time from 1962. Showing a half-dozen men of varying ages out for a night of bowling — league night, no doubt — and also drinking a few beers “between frames.” It seems likes everybody was in a bowling league in the 1950s through the 1970s. My Mom was, I was as a kid. It was always fun. I also had a girlfriend briefly in high school who loved bowling — she was on the school’s team — and so spent a lot of time bowling with her, too.

There was a book a few years ago, Bowling Alone, that was all about how people no longer go out and do things in their community, instead just stay in and watch TV. It used the popularity of bowling and its recent slide as a metaphor for the collapse of the American community. It was an interesting idea, I only read part of it, but liked what I read. Hmm, I think I need to go bowling again, and soon.

images62budbowling

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #522: Have A Glass

January 18, 2012 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1961. The very-red ad shows a greasy-haired bartender in uniform, handing you a glass of Budweiser. There’s a bowl of popcorn on the bar and a Bud lamp on the wall behind. The ad is part of A-B’s long-running “where there’s life … there’s Bud” campaign, showing their beer in a variety of settings. One thing I’m starting to notice is how unusual the glassware is in so many of the ads of this time period. I’m so used to the ubiquitous pint or shaker glass, but I can’t say when it became the standard bar glass. I spent a lot of time in bars as a kid in the late 1960s and 1970s (I had an alcoholic stepfather) and I can’t say I remember there being much in the way of unusual glassware, though I was young and not paying that close attention, so there’s that to consider.

61budweiserbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #516: Next Time You’re Drinking Beer, Look At The Label

January 9, 2012 By Jay Brooks


Monday’s ad is for Budwesier, from 1957, from their “Where’s there’s Life … there’s Bud!” series. Showing a couple presumably making dinner as the wife tosses a salad while her husband pours the beer, which she appears to find far more interesting than the salad. But what I really love is the ad copy in the top left-hand corner. “NEXT TIME you’re drinking beer, look at the label. Does it list the ingredients? The Budweiser label does.” Wow, so that means it is better. Barley, rice, hops, yeast and water. And the others that don’t list their ingredients. What do you think they’re using? Grapes? Corn? Well, okay maybe corn.

57budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #513: When You Know Your Beer

January 4, 2012 By Jay Brooks


Wednesday’s ad is another one for Budweiser, from 1953. “When you know your beer …” you’ll grin like an idiot? No, “it’s bound to Bud,” at least according to the ad copy. But seriously, that guy looks way too happy.

53budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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