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It’s Done: ABI & Modelo Merger Deal

April 19, 2013 By Jay Brooks

abim
The inevitable approval of the merger between Anheuser-Busch InBev and Grupo Modelo moved one step closer today, according to Harry Schuhmacher’s Beer Business Daily, who writes that a “consent decree has been filed with a federal judge today seeking court approval of the ABI-Modelo-Constellation deal with the DOJ. News of the settlement agreement comes before the April 23 court deadline to report to U.S. District Court.”

Apparently, “[t]he agreement is close to the one A-B revised in February, selling the big Piedras Negras brewery to Constellation and allowing them to some time to expand that facility to brew all of US Modelo beers (and any others Constellation wants to brew there). But the agreement also includes ‘certain distribution guarantees for Constellation in the United States.'”

Constellation Brands released a statement, Anheuser-Busch InBev and Constellation Brands Announce Revised Agreement for Complete Divestiture of U.S. Business of Grupo Modelo, outlining the deal, and the transaction website, Global Beer Leader, also has a statement.

abimo-chart

Here’s part of ABI’s press release:

Anheuser-Busch InBev and Constellation Brands Announce Revised Agreement for Complete Divestiture of U.S. Business of Grupo Modelo

AB InBev to sell Piedras Negras brewery and grant perpetual rights to Constellation for Corona and the Modelo brands in the U.S. for USD 2.9 billion

Constellation to acquire 50% of Crown it does not own for USD 1.85 billion

Terms and merits of combination between AB InBev and Grupo Modelo relating to global deal remain unchanged

AB InBev synergy projection revised to approximately USD 1 billion from USD 600 million

Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) and Constellation Brands, Inc. (NYSE: STZ, STZ.B) today announced a revised agreement that establishes Crown Imports as the #3 producer and marketer of beer in the U.S. through a complete divestiture of Grupo Modelo’s (BMV: GMODELOC) U.S. business. The transaction establishes Crown as a fully owned entity of Constellation, and provides Constellation with independent brewing operations, Modelo’s full profit stream from all U.S. sales, and rights in perpetuity to the Grupo Modelo brands distributed by Crown in the U.S.

As part of AB InBev’s acquisition of the 50% of Grupo Modelo it does not already own, AB InBev has agreed to sell Compañía Cervecera de Coahuila, Grupo Modelo’s state-of-the-art brewery in Piedras Negras, Mexico, and grant perpetual brand licenses to Constellation for USD 2.9 billion, subject to a post-closing adjustment. This price is based on an assumed 2012 EBITDA of USD 310 million earned from manufacturing and licensing the Modelo brands for sale by the Crown joint venture, with an implied multiple of approximately 9 times. The sale of the brewery, which is located near the Texas border, would ensure independence of supply for Crown and provides Constellation with complete control of the production of the Modelo brands for marketing and distribution in the U.S.

AB InBev and Constellation have agreed to a three-year transition services agreement to ensure the smooth transition of the operation of the world-class brewery, which is fully self-sufficient, utilizes top-of-the-line technology and was built to be readily expanded to increase production capacity. During this 3 year timeframe, Constellation plans to invest approximately USD 400 million to expand the Piedras Negras facility, which will then enable it to supply 100% of Crown’s needs for the U.S. marketplace. Today, Piedras Negras fulfills approximately 60% of Crown’s current demand.

As previously announced on June 29, 2012, AB InBev has agreed to divest Grupo Modelo’s 50% stake in Crown, the joint venture between Modelo and Constellation, that currently imports and markets Modelo’s brands in the U.S., to Constellation. The transaction value remains USD 1.85 billion, providing Constellation 100% ownership and control of Crown.

Carlos Brito, Chief Executive Officer of AB InBev, commented, “The AB InBev and Grupo Modelo transaction has always been about Mexico and making Corona more global in all markets other than the U.S., where the brands will be owned and managed by Constellation. We are pleased to have reached this revised agreement that preserves the merits of the Grupo Modelo transaction while allowing us to move expeditiously to the Modelo integration process and the capture of approximately USD 1 billion of synergies, up from our original estimate of USD 600 million.”

Rob Sands, President and Chief Executive Officer of Constellation Brands, said, “The revised agreement with AB InBev will make Constellation’s Crown beer division a fully independent competitor and the third largest producer and marketer in the U.S. beer industry. This is a transformational acquisition for our company as we will hold perpetual rights to Corona and the Modelo brands distributed by Crown in the U.S. We will have autonomous control of production, distribution, marketing and promotion of these brands in the U.S. Bill Hackett, President of Crown, and his management team have decades of experience in the beer industry with the iconic Modelo brands. I am confident that all Constellation and Crown stakeholders, including our valued wholesalers, shareholders and employees will see the benefits of this amended agreement.”

Should be all over but the shouting at this point.

abim
NOTE: This NOT their official new logo, I made this up as a parody.

Filed Under: Breweries, News Tagged With: Big Brewers, Business

Why Success Is Killing the Craft Brew Industry

April 16, 2013 By Jay Brooks

money-bag
This ran in The Street a couple of weeks ago, and I meant to post it before but it kept getting pushed down in the queue. Portland writer Jason Notte does an interesting job dissecting the industry and the recent kerfuffles over taxes in Why Success Is Killing the Craft Brew Industry. If you follow the business side of the beer industry, it’s worth a read.

yellow

Filed Under: Breweries, Editorial, Just For Fun, News Tagged With: Business

Getting Down To Business For The Next Session

April 15, 2013 By Jay Brooks

session-the
For our 75th Session, our host is Chuck Lenatti, who writes Allbrews. His topic is about the business of beer, how to get a new brewery up and running or keep one going. It’s the part of the process that many would-be brewers aren’t experts at, and often trip themselves up at various points along the way from concept to being a going concern. So here’s his invitation to The Session for May 2013 and his topic, The Business of Brewing:

Like sandlot baseball players or schoolyard basketball junkies, many amateur brewers, including some beer-brewing bloggers, harbor a secret dream: They aspire to some day “go pro.” They compare their beer with commercial brews poured in their local pubs and convince themselves that they’ve got the brewing chops it takes to play in the Bigs. Some of them even make it, fueling the dream that flutters in the hearts of many other home brewers yearning to see their beer bottles on the shelves at City Beer or their kegs poured from the taps at Toronado.

Creating a commercial brewery consists of much more than making great beer, of course. It requires meticulous planning, careful study and a whole different set of skills from brewing beer. And even then, the best plan can still be torpedoed by unexpected obstacles. Making beer is the easy part, building a successful business is hard.

In this Session, I’d like to invite comments and observations from bloggers and others who have first-hand knowledge of the complexities and pitfalls of starting a commercial brewery. What were the prescient decisions that saved the day or the errors of omission or commission that caused an otherwise promising enterprise to careen tragically off the rails?

beer-parlor

So on Friday, May 3, think about all of the breweries you’ve witnessed open, the ones that have succeeded and the ones that have come and gone. What was the difference? Which ones made it, and why do you think that is? What exactly makes a brewery successful, apart, of course, from making good beer.

Time-July-11-1955
Some beer businesses have worked out better than others.
(Time magazine, July 11, 1955)

Filed Under: Breweries, The Session Tagged With: Announcements, Business

The Top 50 Annotated 2012

April 10, 2013 By Jay Brooks

ba
This is my seventh annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last seven years, no surprises
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Same as last year
  5. Boston Beer Co.; Same as last year
  6. North American Breweries; 3rd year on the list, same position as last year
  7. Sierra Nevada Brewing; Same as last year
  8. New Belgium Brewing; Same as last year
  9. Craft Brewers Alliance; Same as last year
  10. Gambrinus Company; Same as last year
  11. Minhas Craft Brewery; Up 3 from #14 last year
  12. Deschutes Brewery; Down one from #11 last year
  13. Lagunitas Brewing; Up 3 from #16 last year after jumping up 10 from #26 the previous year, having been at #36 three years back
  14. Bell’s Brewery; Down 1 from #13 last year
  15. Matt Brewing; Down 3 from #12 last year
  16. Harpoon Brewery; Down 1 from #15 last year
  17. Stone Brewing; Up 1 from #18 last year
  18. Brooklyn Brewery; Up 2 from #20 last year, after jumping up 5 the year before
  19. Boulevard Brewing; Down 2 from #17 last year
  20. Dogfish Head Craft Brewery; Down 1 from last year, after being up 5, 9, 5 and 4 the four previous years
  21. Abita Brewing; Up 4 from #25 last year
  22. World Brew/Winery Exchange; Up 4 from #26 last year, after jumping up 11 the previous year
  23. Shipyard Brewing; Up 1 from last year, having moved up 4 the prior year
  24. Alaskan Brewing; Down 2 from #21 last year, their second drop in as many years
  25. August Schell Brewing; Down 2 from last year, also their second drop in as many years
  26. New Glarus Brewing; Up 2 again this year from #28 last year
  27. Long Trail Brewing; Down 5 from #22 last year
  28. Great Lakes Brewing; Down 1 from last year, after jumping up 4 the previous year
  29. Firestone Walker Brewing; Up 4 from #33 last year, after rising 3 spots the year before
  30. Anchor Brewing; Up 2 from #32 last year
  31. Rogue Ales Brewery; Up 5 from #36 last year
  32. Summit Brewing; Down 1 from #31 last year
  33. Full Sail Brewing; Down 4 from #29 last year
  34. SweetWater Brewing; Up 1 from #35 last year, having rise 3 the year before
  35. Victory Brewing; Up 4 from #39 last year
  36. Oskar Blues Brewing; Up 5 from #36 last year, having jumped up 8 the previous year
  37. Pittsburgh Brewing (fka Iron City); Down 7 from #30 last year
  38. Mendocino Brewing; Down 1 from #37 last year
  39. Cold Spring Brewing; Down 5 from #34 last year, after jumping up 13 the prior year
  40. Flying Dog Brewery; Down 2 from #38 last year
  41. Founders Brewing; Not in Top 50 last year
  42. Ninkasi Brewing; Up 2 from #44 last year
  43. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Down 3 from #40 last year, after the two merged during 2011 and were #42 and #48 in the year before the merger
  44. Odell Brewing; Down 2 from #42 last year
  45. Bear Republic Brewing; Up 2 in their second year on the list
  46. Stevens Point Brewery; Down 3 from #43 last year
  47. Blue Point Brewing; Down 1 from #46 last year
  48. Southern Tier Brewing; Not in Top 50 last year
  49. Lost Coast Brewery; Same as last year in their second year on the list
  50. Karl Strauss Breweries; San Diego CA; Not in Top 50 last year

Not too much movement this year, except for a few small shufflings. Only three new breweries made the list; Founders, Southern Tier and Karl Strauss.

Off the list was BJs Restaurant & Brewery, Narragansett Brewing and Goose Island Beer, which had plummeted 30 from #18 the year before, after selling their production brewery to Anheuser-Busch InBev.

If you want to see the previous annotated lists for comparison, here is 2011, 2010, 2009, 2008, 2007 and 2006.

Filed Under: Breweries, Just For Fun Tagged With: Big Brewers, Brewers Association, Business, Statistics, United States

Top 50 Breweries For 2012

April 10, 2013 By Jay Brooks

ba
The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2012. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. D. G. Yuengling and Son; Pottsville PA
  5. Boston Beer Co.; Boston MA
  6. North American Breweries; Rochester, NY
  7. Sierra Nevada Brewing; Chico CA
  8. New Belgium Brewing; Fort Collins CO
  9. Craft Brewers Alliance, Inc.; Portland, OR
  10. Gambrinus Company; San Antonio TX
  11. Minhas Craft Brewery; Monroe WI
  12. Deschutes Brewery; Bend OR
  13. Lagunitas Brewing; Petaluma CA
  14. Bell’s Brewery; Galesburg MI
  15. Matt Brewing; Utica NY
  16. Harpoon Brewery; Boston, MA
  17. Stone Brewing; Escondido CA
  18. Brooklyn Brewery; Brooklyn NY
  19. Boulevard Brewing; Kansas City MO
  20. Dogfish Head Craft Brewery; Miilton DE
  21. Abita Brewing; New Orleans LA
  22. World Brews/Winery Exchange; Novato CA
  23. Shipyard Brewing; Portland ME
  24. Alaskan Brewing; Juneau AK
  25. August Schell Brewing; New Ulm MN
  26. New Glarus Brewing; New Glarus WI
  27. Long Trail Brewing; Burlington VT
  28. Great Lakes Brewing; Cleveland OH
  29. Firestone Walker Brewing; Paso Robles CA
  30. Anchor Brewing; San Francisco CA
  31. Rogue Ales Brewery; Newport OR
  32. Summit Brewing; Saint Paul MN
  33. Full Sail Brewing; Hood River OR
  34. SweetWater Brewing; Atlanta GA
  35. Victory Brewing; Downington PA
  36. Oskar Blues Brewery; Longmont CO
  37. Pittsburgh Brewing; Pittsburgh PA
  38. Mendocino Brewing; Ukiah CA
  39. Cold Spring Brewing; Cold Spring MN
  40. Flying Dog Brewery; Frederick MD
  41. Founders Brewing; Grand Rapids MI
  42. Ninkasi Brewing; Eugene OR
  43. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  44. Odell Brewing; Fort Collins CO
  45. Bear Republic Brewing; Cloverdale CA
  46. Stevens Point Brewery; Stevens Point WI
  47. Blue Point Brewing; Patchogue NY
  48. Southern Tier Brewing; Lakewood NY
  49. Lost Coast Brewery; Eureka CA
  50. Karl Strauss Breweries; San Diego CA

Here is this year’s press release.

Filed Under: Breweries, News Tagged With: Big Brewers, Brewers Association, Business, Statistics, United States

Seven Dead In Grupo Modelo Accident

April 7, 2013 By Jay Brooks

grupo-modelo
In what is the worst brewery accident I can recall hearing about, seven men died while cleaning out a tank in “a confined area” at the Grupo Modelo brewery in Mexico City. Bloomberg is reporting that the seven men died “due to unspecified toxins.”

modelo-brewery

Filed Under: Breweries, News Tagged With: Business, Mexico

Kim Jordan’s Keynote Address 2013

April 4, 2013 By Jay Brooks

ba
At this year’s Craft Brewers Conference, the keynote address was given by Kim Jordan from New Belgium Brewing. The context of Jordan being asked this year to speak is because ten years ago, when CBC was in New Orleans, she gave an optimistic keynote speech then predicting that craft beer would break the 10% barrier. While we’re not quite there yet — the current estimate is 6.5% of volume — great progress has been made and the future certainly looks rosier than it did in 2003. As someone who was sitting in the audience in New Orleans during that keynote, I was keen to hear what Kim would have to say a decade later. Below is a photo I took of Jordan giving that speech in 2003.

P1010007

Below is my video of Kim Jordan’s keynote address. Technical difficulties (okay, I was slow on the draw) delayed the start and I missed the first few seconds, probably no more than 30 seconds worth. Also, due to YouTube’s size limitations, I had to break it into two parts in order to upload it. Enjoy.

Part 1:

Part 2:

Filed Under: Breweries, Editorial, Just For Fun, News Tagged With: Brewers Association, Business, CBC, Video

The History Of Beer

March 24, 2013 By Jay Brooks

history-pyramids
Today’s infographic is entitled The History of Beer, and was created by the Black Sheep Brewery in the UK.

the-history-of-beer
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Business, Infographics, International

Announcing The Bay Brewers Guild

March 22, 2013 By Jay Brooks

bay-brewers-guild
I’m pleased to announce that a number of South Bay, Silicon Valley brewers have banded together to form the Bay Brewers Guild, a new trade group for brewers located “South to Monterey, North to The Northern most point of the SF bay, East to all breweries that call the Bay their home (this can include places such as Livermore, Pleasanton, Walnut Creek, etc.), and West to the Pacific Ocean.” The new guild has been brewing for some time now, but it recently became official, and they’re a 501(c)3 non-profit organization as of November 27, 2012.

In a press release announcing their formation, the guild’s stated goals are the following.

  1. To promote the beers of the breweries in our area.
  2. To raise awareness about the joys of drinking craft beer.
  3. To support other non-profit organizations in our area.
  4. To develop and run annual beer events for our community.
  5. To spread the word about our area as having a long history in the American Craft Beer Movement that continues today.

They’re just getting started, and will be conducting monthly meetings. ALso, there’s no online presence yet, but I imagine that’s in the works. Executive Director of the new guild is Dan Satterthwaite, who’s a Siebel trained brewer who’s worked for Gordon Biersch and is currently in the process of opening his own brewery in Santa Cruz. If you’re in their geographic area and not currently a member, please contact Dan about becoming involved in the guild. Congratulations to everybody involved.

bay-brewer-guild

Founding Members of the Bay Brewers Guild:

  • Rock Bottom Brewery Restaurant, Campbell
  • Campbell Brewing Company, Campbell
  • Lost Gatos Brewing Company, Los Gatos
  • Gordon Biersch Brewing Company, San Jose
  • Firehouse Brewery, Sunnyvale
  • Rabbit’s Foot Meadery, Sunnyvale
  • Tied House Brewery Restaurant, Mountain View
  • The Hermitage, San Jose
  • Santa Cruz Ale Works, Santa Cruz
  • Santa Cruz Mountain Brewing, Santa Cruz
  • Uncommon Brewers, Santa Cruz
  • Seabright Brewery, Santa Cruz
  • Discretion Brewing Company, Capitola
  • Sante Adairius Rustic Ales, Capitola
  • Boulder Creek Brewing Company, Boulder Creek
  • Peter B’s Brewpub, Monterey
  • Corralitos Brewing Company, Corralitos
  • Faultline Brewing Company, Cupertino
  • El Toro Brewing Company, Morgan Hill

Filed Under: Breweries, News Tagged With: Business, California, Northern California

Death Of A Contract Brewer: Shmaltz Builds A Brewery

March 22, 2013 By Jay Brooks

shmaltz
Wow, this is big news. My old friend Jeremy Cowan sent me a note this morning about this. His company, Shmaltz Brewing, makers of He’Brew and the Coney Island Craft Lagers of beers, will very shortly no longer be a contract brewer. He’s building a 20,000-square foot, 50-barrel brewery in Upstate, New York — Clifton Park (about 10 minutes north of Albany) — which will have an annual capacity of 20,000 barrels. Production is expected to begin in April or May, with a grand opened currently scheduled for July 7, 2013. He’s been working on the plans for this for a year and was finally ready to announce it to the world. Also, great news, is that his brewer, at least initially, will be Paul McErlean (who I’ve judged at GABF with). Paul oversaw all Shmaltz’s contract brewing before and “created every recipe in Shmaltz’s award winning family of beers.”

Here’s more information from the press release:

After 16 years as one of contract brewing’s loudest cheerleaders, Shmaltz Brewing Company, handcrafters of HE’BREW – The Chosen Beer® and Coney Island Craft Lagers®, is breaking with tradition and opening its own New York State production brewery. Located in Clifton Park, NY, 10 minutes north of Albany’s capital district, Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. With a $3.25 million dollar budget and countless hours of planning and preparation, what began as an improbable fantasy only one year ago, has blossomed into a nearly 20,000 square foot brewing reality.

The first stainless kettles were delivered this week and the inaugural brew date is targeted for late-April. Packaging should commence in May and June, and Shmaltz projects bringing 100% of its production in-house by mid-to-late summer. The heart of Shmaltz’s new operation features a custom-made, 5-vessel manual workhorse brewhouse as well as 8 fermentation and 2 bright beer tanks manufactured in the US from Oregon’s JV Northwest. The 120-bottle-per minute packaging line comes from the well respected Italian experts at SBC/BC International. The new Shmaltz brewery will package 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites. Several new releases and collaborations are on tap for 2013, and Shmaltz will continue their acclaimed exploration of barrel-aging with a current inventory of more than 300 bourbon, rye whiskey, and tequila barrels. The brewery projects hiring upwards of 10 full time staff for the new operation in addition to the dozen staffers currently handling sales, marketing and contract brewing operations. The space also touts a 1,700 square foot tasting room, and roughly 800 square feet of office space.

Even with this new beginning, Shmaltz will be piloted under the watchful and experienced eyes of the same dynamic team that’s brought the craft beer world many years of delicious beer and delicious shtick, including Jeremy Cowan (Proprietor), Bob Craven (General Manager), Matt Polacheck (Art Director), Zak Davis (National Sales Manager), Jesse P. Cutler (PR Director), and Paul McErlean (Consulting Brewmaster who created every recipe in Shmaltz’s award winning family of beers).

A press event and ribbon cutting ceremony will be announced shortly for late April or early May. The official, public grand opening bash will take place on Sunday, July 7, 2013. Specific details will be announced soon. Following the opening, craft beer enthusiasts will be able to enjoy the nectar of the new brewery gods at Shmaltz’s tasting room throughout the year. Brewery tours will be available to the public — times will be announced this summer.

Congratulations to Jeremy and the whole Shmaltz tean. L’chaim.

shmaltz-tanks

Filed Under: Breweries, Just For Fun, News Tagged With: Business, Video

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