Monday’s ad is for Frankfurter Bürgerbräu Bock, presumably a German brand from Frankfurt. I”ve always like this poster, using the traditional imagery but in an artistic way, the boy feeding beer to the goat, or is that a kid feeding beer to a kid?
Beer In Ads #794: Burgerliches Brauhaus
Thursday’s ad is for Bürgerliches Brauhaus, a 19th century Munich brewery that in the 1920s merged with Löwenbräu. This poster was created by famed German artist Ludwig Hohlwein.
Beer In Ads #782: Die Drei Von St. Pauli
Tuesday’s ad is for, I think, St. Pauli Girl. The ad’s text, “Die Drei Von St. Pauli,” translates roughly as “Three of the St. Pauli,” at least according to Google Translate. I’m not sure, but it appears to be three different beers from the Bavaria St. Pauli Brauerei. But at the bottom of each label, it also reads Brauerei Abzug, so who knows. I don’t much history of the St. Pauli brand before they introduced the eponymous girl in 1977, though it was 1982 when they started choosing a model each year to represent the brand. More importantly, who the hell are those three character standing in front of each bottle?
The Brewer’s 10 Commandments
Here’s an interesting list of the The Brewer’s 10 Commandments, or Die 10 Gebote des Bierbrauers, that I found on the website for the Museum of Beer & Brewing in Milwaukee, Wisconsin. It’s origin is apparently from “the Brewers 1887 Convention.”
The Brewer’s 10 Commandments
- Thou shalt love the god Gambrinus above all and not cloud his honor with bad beer.
- Thou shalt not honor any other beer gods and not stretch your beers with chemical additions.
- Thou shalt brew good beer during the week so the people can become healthy again on Sundays.
- Thou shalt obey mother Hops and father Barley, honor them as providers of your wealth.
- Thou shalt not kill, with beers of poor quality.
- Thou shalt watch your taverner more, than the pretty waitresses and women.
- Thou shalt not steal money from the people’s pockets, nor fill kegs and bottles with water.
- Thou shalt not mix unlawful materials into the beer, nor sell bad beer as good.
- Thou shalt not expect more from the people than thy beer hath worth because there is already enough poor quality on the market.
- Thou shalt not demand that your wife, children and workers drink your beer if it is spoiled, watered down or of poor taste.
Beer In Ads #748: Spaten Brau Munchen
Thursday’s ad is for Spaten, from the 1920s. It’s a simple ad with a beautiful illustration. I’m getting thirsty just looking at it.
Beer In Ads #715: Kulmbacher Monchshof Brau
Monday’s ad is for the German brand, Kulmbacher Mönchshof Bräu, from 1935. It’s a beautifully simple ad, with just a nice illustration of a brewing monk, the name of the brewery and the year they started, 1349.
Beer In Ads #703: Hackerbrau
Thursday’s ad if for the German beer Hackerbrau, which is the Hacker in Hacker-Pschorr. The ad is from around 1920, long before they merged again in 1972. The ad was illustrated by Ludwig Hohlwein , who did a number of beer ads during the same period of time.
Beer In Ads #700: Reinheitsgebot Replica
Monday’s ad is the 700th ad in this series! So I wanted to make it something special. This is a replica poster of the original 1516 Reinheitsgebot, one of history’s best marketing gimmicks. I’m not sure who it was created to promote, but it’s still a pretty cool piece of breweriana. Happy 700th.
Oktoberfest 2012 Begins Today
Today at noon the mayor of Munich tapped the ceremonial keg to kick off Oktoberfest. The My Destination travel blog has created an interesting infographic (I confess I love these type of things) with the statistics of just how much food and drink was consumed at last year’s folk festival.
Beer In Ads #695: Heute Bock
Monday’s ad is from 1890, and is for a German, or at least German-speaking, country. The text, “Heute Bock,” translates as “today bock.” I’ve no idea if the ad, undoubtedly a poster of some kind, is for any particular brewery. It looks hand-colored. My guess is it was from a book of some sort. At the top is §11, which here in the states that symbol § is generally used in legal writing for “section” but in Europe it means paragraph in the same way we use the pilcrow sign ¶. So this was likely the cover or title page for Paragraph 11 of something. Anybody got a better explanation, or know what it’s from?
