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Jay R. Brooks on Beer

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Beer In Ads #3362: Delicious Clear Heineken

May 26, 2020 By Jay Brooks

Tuesday’s ad is for Heineken, from maybe the 1970s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Heerlijk, helder Heineken,” Google translates as “Delicious clear Heineken.” Ah, remember when beer being clear was a positive descriptor?

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3361: Four Pints Of Heineken

May 25, 2020 By Jay Brooks

Monday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3360: Heineken, Delicious! Hygienic! Sustainable!

May 24, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Heerlijk! Hygienisch! Houdbaar!” Google translates as “Delicious! Hygienic! Sustainable!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3359: Heineken, Favoured In 128 Countries

May 23, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3358: Nope.

May 22, 2020 By Jay Brooks

Friday’s ad is for Heineken, from 1978. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3357: Heineken’s Houdbaar Flesschenbier

May 21, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from maybe the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. In addition to the text at the bottom, “Gebotteld in de Brouwerij” is translated by Google as “Bottled in the Brewery,” below Heineken’s at the top are the two words “Houdbaar Flesschenbier,” which Google translates as “Shelfable bottle beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3356: Heineken, Bottled In The Brewery

May 20, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from maybe the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Gebotteld in de Brouwerij” is translated by Google as “Bottled in the Brewery.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3355: Heineken, India’s Health Drink

May 19, 2020 By Jay Brooks

Tuesday’s ad is for Heineken, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Indian brewery, declaring themselves to be India’s health drink, at least I think that’s what they’re saying. The text at the bottom, “Indië’s Heildronk met Heineken’s Hollandsch bier in indië gebrouwen” is translated by Google as “India’s heal drink with Heineken’s Dutch beer brewed in India,” so I suspect they mean health drink.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3354: Heineken’s Traditional Bokbier

May 18, 2020 By Jay Brooks

Monday’s ad is for Heineken, from maybe the 1960s or possibly later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Bokbier, showing three respectable gentlemen straight out of a Rembrandt painting. But it looks more like it’s just trying to emulate that style, and otherwise looks more modern. The text at the bottom, “Deze tijd brengt van oudsher Heineken Bokbier” is translated by Google as “This time brings from traditionally Heineken Bokbier,” so I suspect it’s meant to invoke a sense of tradition.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3353: Heineken’s Bierbrouwerij Maatschappij Detail

May 17, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This is a postcard showing detail of the poster for Heineken’s Bierbrouwerij Maatschappij that I shared yesterday. I’m not sure who created this artwork.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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