Beer In Ads #5108: Haantje’s Bockbier

October 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Haantje’s Bockbier, which was published around 1900. The full title is “Haantje’s Bockbier. Nieuwe Achtergracht – Valckenierstraat Amsterdam,” for which the latter part translates as “New Back Canal – Valckenier Street Amsterdam.” It was made for the Haantje Brewery in Amsterdam, which I believe was founded in 1899. It was created by Dutch illustrator E.G. Schlette.

Historic Beer Birthday: John D. McKechnie

October 21, 2025 By Jay Brooks

Today is the birthday of John D. McKechnie (October 21, 1849-February 14, 1906). He was the son of Alexander McKechnie, who along with Alexander’s brother James, the Scottish brothers founded the J. & A. McKechnie Brewing Co., d.b.a. the Canandaigua Brewery, in 1843, in Canandaigua, New York. In 1889, after the last brother passed away, John McKechnie became president of the brewery, and it was renamed the simpler McKechnie Brewing Co., but closed for good at the start of Prohibition.

Here’s the obituary for McKechnie from The Western Brewer:

And here’s a history of the brewery by Lynn Paulson, the City of Canandaigua Historian, from the Archives of the Ontario County Historical Society:

In 1830, the McKechnie family left Falkirk, Scotland and emigrated to Canada, and from there to Rochester, New York in 1837 where the elder McKechnie with his oldest son set up a brewery business. Two other sons, James and Alexander McKechnie, left Rochester in 1843 and purchased a small brewery in Canandaigua on the site of what is now the Daily Messenger building on Buffalo Street.
The Canandaigua Brewery grew steadily, producing a product that from its earliest days was noted for its excellence. In 1871, the major buildings of the brewery were rebuilt and by 1876, the brewery had become the largest employer in Canandaigua with about 100 workers. The buildings covered over five acres of land and consisted of the brewery and storage block, malt-houses, a cooper shop, woodsheds, a barn for stabling horses, and three ice houses, which had the capacity to store 2000 tons of ice. While the brewery had the capacity of producing 500 barrels of beer each year in its early years, the capacity had grown to 1,000 barrels of beer per week.
The McKechnies became involved in several other enterprises besides their brewery. In 1880 they founded the Canandaigua Lake Steam Navigation Company, which promoted shipping and tourism on Canandaigua Lake. The McKechnie Bank was organized in 1882 and later would become the Ontario Trust Bank. The McKechnies also invested in other businesses including the Canandaigua Gas and Light Company, the local ice houses, and area hops farms. Alexander’s son, John, purchased the Seneca Point Hotel on Canandaigua Lake and managed it until it burned in 1899.
After the death of Alexander McKechnie in 1883, the firm was incorporated as a stock company renamed the McKechnie Brewing Company under the management of James McKechnie. In the production of its ale, the company used only the choicest hops and high-grade malt made from barley grown in Western New York, much of which was grown in Bristol and South Bristol. The hops and barley were brought by steamboat to the Canandaigua City Pier.
With the death of James McKechnie in 1889, the business was managed by John D. McKechnie, the eldest son of Alexander McKechnie. The stock company was renamed the J. & A. McKechnie Brewery Company.
In 1904, the brewery was sold to Schopf Distributors located in Buffalo. The brewery was fully remodeled and concentrated on the production of its celebrated Canandaigua Ale. It had so excellent a reputation that shipments went as far west as Salt Lake City, Utah. The ale is said to have “such an excellent quality that it is widely recommended by physicians as a nourishing and healthful drink for invalids.” The yearly capacity of the brewery had reached 60,000 barrels.
The refurbished brewery had a cooperage where the kegs and barrels necessary for handling the product were manufactured, and a large cold storage warehouse where large quantities of the choice fruit, mostly apples, grown in the vicinity of Canandaigua could be stored. The old-fashioned wooden tanks formerly used to store the ale were discarded and replaced with glass enameled steel tanks that ensured the purity of the ale. Throughout all the processes of manufacture and in all departments of the plant, the strictest cleanliness and attention to sanitary detail were observed.
In 1916, with the advent of Prohibition in New York state, and in 1920, with the implementation of Prohibition nationwide, the J. & A. McKechnie Brewery was forced to close. In addition, the hops farms were hit with several blights in the early 1900s that effectively decimated the industry. For a brief period, the brewery attempted to survive on the production of pickles and vinegar. An attempt was made in 1933 by a Syracuse entrepreneur to reopen the McKechnie Brewery, but it never materialized.
The Canandaigua Cold Storage & Ice Company occupied the buildings of the old brewery until it was sold to the GLF bean processing and dog/pet food manufacturing plant in 1940. On Jan. 1, 1961, the GLF plant burned, leaving a few remaining buildings on the site. Ironically, the McKechnie home on North Main Street where the American Legion had located in 1945 burned in 1960. Any remaining structures of the old McKechnie brewery were removed in 1971 when The Daily Messenger built its new facility on Buffalo Street.

Historic Beer Birthday: Emil Schmitt

October 21, 2025 By Jay Brooks

Today is the birthday of Emil (sometimes spelled Emile) Schmitt (October 21, 1851-November 13, 1898). He was born in Lorraine, France, and emigrated to America in 1853 with his family, settling in Cincinnati, Ohio. Having married Maria Elizabeth “Mary” Kauffman, he was the son-in-law of John Kauffman, who was part of the group that bought the Franklin Brewery in Cincinnati, Ohio in 1856. By 1859, it was called the John Kaufman & Co. Brewery, and it became the fourth largest brewery in Cincinnati. Eventually, he remained as the sole owner, and in 1882 renamed it the John Kauffman Brewing Co. Emil Schmitt was the manager of the brewery. When he died in 1886, Emil assumed control of it. It was closed by prohibition, and never reopened, although it was used as the Husman Potato Chip factory, so at least it was put to good use.

The name confusion is particularly odd, since some accounts, notably his page on Ancestry.com, claims that he was a twin, and that he, Emile, had a twin sister named Emil. But even the illustration accompanying his obituary, shown above, is titled Emil, and you’d be hard-pressed to conclude that’s a woman. There’s also some suggestion that she also died at the same time as her brother Emile. There’s definitely some conflicting reports on this.

Here’s his obituary, from the Cincinnati Enquirer:

There’s an entry for the John Kauffman Brewery in the “History of Cincinnati and Hamilton County, Ohio,” published in 1894:

Cincinnati Brewing History has this account of the brewery’s history, taken from Cincinnati Breweries, by Robert J. Wimberg, from 1989:

“In 1856 John Kauffman, George F. Eichenlaub, and Rudolf Rheinbold purchased the Franklin Brewery on Lebanon Road near the Deer Creek from Kauffman’s aunt. Her husband, John Kauffman, estabished the brewery in 1844. He died in 1845. In 1859 under the name Kauffman and Company, they began to build a new brewery on Vine Street and soon left the Deer Creek location. The first structure on Vine was completed in 1860.
In 1871 the Kauffman Brewery was the city’s fourth largest with sales amounting to $30,930. It was located on both the west and east sides of Vine north of Liberty and south of Green Street.
In 1860 Kauffman also bought the Schneider grist mill on Walnut Street near Hamilton Road (McMicken Avenue), but leased it out before long to another company.
In its first year on Vine Street, the brewery produced only about 1000 barrels. By 1877 the number grew to 50,000 barrels of beer. Kauffman’s beer was sold in Nashville, Montgomery, Atlanta, Charleston, Savannah, and New Orleans.
In 1865 Eichenlaub retired from the business and he was followed by Rheinbold in 1877. John Kauffman then took over the leadership by himself. After his oldest son Johnn studied brewing in Augsburg, Germany, he went to work at the family brewery. Emil Schmidt, Kauffman’s son-in-law, was superintendent by 1877.
In 1882 the brewery was incorporated as the John Kauffman Brewing Company with a paid-in capital stock of $700,000. In 1888 the brewery building at 1622 Vine was enlarged. Note it is occupied by the Schuerman Company today. The office and family residence was at 1625-27 Vine, which was razed and replaced about 75 years ago.
John Kauffman died in 1892 and his wife Marianne Eichenlaub Kauffman took over. She was president of the corporation; Emil Schmidt, vice-president; and treasurer; Charles Rheinbold, secretary; Charles J. Kauffman, superintendent; and John R. Kauffman, brewmaster. By 1894 the brewery produced 70,000 barrels of beer. The malt house had a capacity of 150,000 bushels of barley and the brewery plant covered five acres of ground.
By 1913 John R. Kauffman was president of the company. The brewery produced ‘Gilt Edge’, ‘Columbia’ and ‘Old Lager’ beers. It closed in 1919 when Prohibition became law and never reopened.”

John-Kauffman-Brewery-poster

The brewery is also mentioned briefly in a History of the Brewery District for Cincinnati:

Industry continued to be an important factor in Over-the-Rhine’s development. The canal area was still the location of many diversified industries, including lumberyards, foundries, pork packers, tanneries, and glycerin works. The brewing industry tended to concentrate along McMicken Avenue and the Miami and Erie canal (what is now the Brewery District). By 1866 the Jackson Brewery, J. G. John & Sons Brewery, Christian Moerlein Brewing Company, and John Kauffman Brewing Company dominated the industrial use of the area. In close association on the west side of the canal were the John Hauck and Windisch-Mulhauser Brewing Companies. Between 1875 and 1900 seventeen breweries were located in Over-the-Rhine and West End.

John_Kauffman_Brewing_Company_beer_label

Historic Beer Birthday: William G. Ruske

October 21, 2025 By Jay Brooks

pittsburgh-brewing
Today is the birthday of William G. Ruske (October 21, 1842-May 2, 1915). Ruske was born in Germany and came to Western Pennsylvania, co-founding the Keystone Brewing Co. 1886, and was its president. In 1899, Keystone became part of a regional trust known as the Pittsburgh Brewing Company, which was formed by the merging together of thirteen Allegheny County breweries. Ruske was initially secretary of the trust, but became president when his predecessor died. The brewery survived prohibition and today is known as the Iron City Brewing Co.

This is his obituary, from the American Brewers’ Review the year he passed away:

Iron_City_Brewery_-_Pittsburgh_-_circa_1919
Pittsburgh brewery around 1919.

And here’s part of another history of Iron City Brewing, from the merger through the end of prohibition, from PA’s Big House:

As the century came to a close, breweries in the Pittsburgh area merged to form the Pittsburgh Brewing Company (PBC). The twelve local breweries included: Wainwright; Phoenix; Keystone; Winter Brothers; Phillip Lauer; John H. Nusser; Eberhardt & Ober; Hippely & Sons; Ober; J. Seiferth Brothers; Straub; and Iron City. In addition to these initial twelve breweries, nine more were included in the merger. Now, Pittsburgh Brewing Company was Pennsylvania’s largest brewery and third largest in the nation with combined assets worth an estimated $11 million. For the next three decades, PBC boasted a brewing capacity of more than one million barrels per year.
The onset of Prohibition in 1920 brought serious strain to breweries across the nation. Pittsburgh Brewing Company, however, was able to survive by using its facilities to produce ice cream, soft drinks, and non-alcoholic “near-beers.” When Prohibition was repealed in 1933, PBC was one of only 725 breweries in the U.S. still operating.
After Prohibition, the Pittsburgh Brewing Company regained market share and produced the same products it had made prior to the act. The president of the company at that time also created a new subsidiary and reinstated the original name: the Iron City Brewing Company (ICBC). ICBC’s products included Iron City Pilsner, Iron City Lager, Tech Beer, and Blue Label Beer. In 1947, the company again expanded and Iron City Brewing Company continued to grow in the market. By the mid-1950’s, ICBC became the best selling beer in Pittsburgh.

I really couldn’t find very much information on Ruske, or even his original Keystone Brewery. But one curiosity I came across was this undated tintype. But since tintypes were popular for around twenty years, from the 1860s through the 1870s, I think it’s safe to conclude that’s what this one was created. The two beer bottles on the posts are from the Keystone Brewery and the label apparently reads Cabinet Export Beer.

tintwobrewerskeystone

Historic Beer Birthday: Johann Georg Sohn

October 20, 2025 By Jay Brooks

Today is the birthday of Johann Georg Sohn (October 20, 1817-October 24, 1876). He was born in Bavaria, but settled in Cincinnati, Ohio. In 1845, he co-founded the Hamilton Brewery, which was later known as the J.G. Sohn & Company Brewery. It was also known as the Clyffside Brewing Co., and used the trade name Feldsbrau. Johann’s sons took over after his death, and it was sold in 1907 and became known as the William G. Sohn Brewing Co. and later the Mohawk Brewing Co. After prohibition, it reopened as the Clyffside Brewing. After World War 2, it was renamed the Red Top Brewing before closing for good in 1958. Unfortunately, I couldn’t find very much biographical information about Sohn, and only a little about his brewery.

Here’s a short biography from Find-a-Grave:

Clyffside Brewing Company is a defunct brewery in Cincinnati, located on the site of Hamilton Brewery, founded in 1845 by Johann Sohn and George Klotter as the Hamilton Brewery. By 1853, the company becane known as the Klotter, Sohn and Company. In 1866, Sohn bought out Klotter, and Klotter went on to establish his own brewery on Klotter Street. Sohn renamed the brewery the J.G. Sohn & Company Brewery, and it became the tenth largest of its type in Cincinnati. In November 1900, the company was reorganized as the William S. Sohn Brewing Company when Sohn sold out his interest. In 1907, Sohn was purchased by Mohawk Brewery, and was known for its Zinzinnati Beer.

And here is some more history of the brewery.

Newspaper. Cincinnati Enquirer (Cincinnati, Ohio). December 22, 1877 Edition.

Cincinnati Brewing History has the following to say about the brewery:

George Klotter left the Klotter, Sohn, & Co. Brewery partnership to pursue his own proprietorship, at which point Johann George Sohn brought in Louis Sohngen and Heinrich Schlosser as partners. The new partnership would operate under the name of J.G. Sohn & Co. Brewery. Sohn ran the business until his death in 1876.
After Sohn’s death, leadership of the company was assumed by his sons, J.G. Sohn Jr., William, and J. Edward. J.G. Sohn Jr. died in 1880 and the other two brothers continued to operate the brewery together until 1900, at which time J. Edward left to join the Schaller Brothers Brewery. Shortly thereafter William would rename the brewery as the William S. Sohn Brewery, however he died in 1902. After William’s death his wife, Lena Jung Sohn ran the brewery until 1907, as she was intimately familiar with the industry by way of her father, another Cincinnati brewer.

Abandoned, the story of a forgotten America, also has a page about the Clyffside Brewing Company

Historic Beer Birthday: John Barbey

October 19, 2025 By Jay Brooks

Today is the birthday of John Barbey (October 19, 1850-December 24, 1939). He was born in Philadelphia, Pennsylvania, the son of Peter Barbey, who founded what would become the Peter Barbey Brewery in 1857. His son John joined him at the brewery in 1880, and they called it Peter Barbey & Son after that, and he owned and ran the brewery after his father’s death in 1897 until it closed in 1920 because of Prohibition. But it did return in 1933 as Barbey’s Inc. In 1951, they completely rebranded it as the Sunshine Brewing Co. before closing for good in 1970.

This is his obituary from the Reading Eagle on December 25, 1939:

Prominent Businessman Dies on Christmas Eve

Funeral services were held today for John Barbey, prominent Reading businesss man, who died at his home 733 Centre Ave, on Christmas Eve following several months illness. He was 89.

The Rev. Dr. HeismannF. Miller, pastor of Trinity Lutheran Church, of which Mr. Barbey was a member, officiated at services held from the home. Entombment was made at Charles Evan Cemetery.

Mr. Barbey who was widely known in business circles, was chairman of the board of directors of the Vanity Fair Silk Mills and president and treasurer of Barbey’s Inc.

He was born in Philadelphia, a son of the late Peter and Rosina (Kuntz).

Barbey when he was 4 years old the family moved to Reading, where the father engaged in the manufacturing of malt liquors. He received his education in the local public schools and at a business college and then joined his father’s organization.

In 1800 he became a partner in the concern and the business became Barbey and Son. At the death of his father in 1897 he succeeded as head of the organization.For many years Mr. Barbey was actively identified with several local banking institutions and at the time of his death served on the directorate of a number of local industrial institutions.

Mrs. Barbey, the former Mary Ellen Garst, died many years ago. Surviving are these children: Mrs. Ida Lewis, NY. Mrs. Wiliam K Eckert, and Mrs. John H McCauley, both of Reading.

This biography of John is from “Biographies from Historical and Biographical Annals,” by Morton Montgomery, published in 1909:

John Barbey, son of Peter and Rosina (Kuntz) Barbey, was born in Philadelphia, Pa., Oct. 19, 1850. When he was four years old his parents moved to Reading, where his father became engaged in the manufacture of malt liquors. He was educated in the local schools, taking an extra course in a business college, and was then placed in his father’s brewery for the purpose of learning all the details of the brewing business. In this he was very successful, and in 1880 the father admitted him into partnership, and they traded under the firm name of P. Barbey & Son. The father died in 1897, but the son has continued the business under the same name with increasing success up to the present. In 1906 the capacity of his large plant was the greatest of any at Reading, a fact which evinces the superior judgment of the son in conducting the complicated affairs of the brewery for the years it has been under his management.
Mr. Barbey has become largely interested in a number of the financial institutions of Reading, particularly the Keystone Bank, Farmers Bank, Colonial Trust Company, and several industrial institutions, in a number of which he is a director. He has been prominently identified with the Masonic fraternity at Reading since 1876, becoming a Mason in Chandler Lodge, No. 227, and a Knight Templar in the Reading Commandery, No. 42, of which be was Eminent Commander in 1886. He has reached the thirty-second degree.
Mr. Barbey married Mary Ellen Garst, daughter of George W. Garst, of Reading, a prominent building contractor for many years. They have seven children, six daughters and one son, John.

And this is from “100 Years of Brewing:”

Apparently, Peter Barbery was just a brewer, but John was more of a shrewd businessman, and apparently made a fortune in the textile industry, which was quite prominent in Reading, PA. Though most of its gone now, the Reading Factory Outlets are still a reminder of that time. This account of his other business interests is from Forbes:

The roots of this family fortune date back to 1899, when a banker named John Barbey and five partners started the Reading Glove and Mitten Manufacturing Company in Pennsylvania. Using profits from his father’s Sunshine Beer, Barbey bought out his partners and expanded into underwear (though he banned the term). In 1939, his son John Edward “J. E.” Barbey became vice president of the company, then known as Vanity Fair Silk Mills. After he took it public in 1951, the family was no longer involved in operations. Today, fewer than a dozen members of the Barbey family still own nearly 20% of VF Corporation (as it was renamed in 1969). It’s one of the world’s largest apparel firms, with $12 billion in revenues and brands such as Lee, Wrangler and North Face.

Sunshine-Brewing-Co-SUNSHINE-PREMIUM-BEER-label (1)

Beer In Ads #5105: The 2 To 1 Favorite Of 60 Official Beer Tasters

October 18, 2025 By Jay Brooks

Saturday’s ad is for Hornung’s White Bock Beer, which was published on October 18, 1934. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. Not to take away their competition wins, but boy have they been milking their two awards for years. This ad ran in The Philadelphia Inquirer, also from Philadelphia, Pennsylvania.

Beer In Ads #5104: Sprenger’s Bock Is Back!

October 17, 2025 By Jay Brooks

Friday’s ad is for the Sprenger Bock Beer, which was published in 1940. This one was for the Sprenger Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1850. This ad ran in The Daily Intelligencer Journal, also from Lancaster, Pennsylvania.

Beer In Ads #5103: Sprenger Bock Beer

October 17, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for the Sprenger Bock Beer, which was published in 1950. This one was for the Sprenger Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1850. This ad ran in The Daily Intelligencer Journal, also from Lancaster, Pennsylvania.

Historic Beer Birthday: Adeline Erisman Sprenger

October 16, 2025 By Jay Brooks

Today is the birthday of Adeline Erisman Sprenger (October 16, 1833-June 5, 1892). She was an early female brewery owner and her story is more interesting than most. Born in Lancaster, Pennsylvania, she married a brewer, John Abraham Sprenger, in 1852, when she was 19. He apparently bought into the Philip Frank Brewery, also in Lancaster, which had been founded in 1850. This was likely around 1873, when the name of the brewery changed to the J. A. Sprenger Action Brewery. She seemed to take an interest in her husband’s business, which would prove useful later. John was not, it would seem, a good businessman, and the brewery filed for bankruptcy. So she divorced her husband, and rescued the brewery by buying it for pennies on the dollar out of bankruptcy when the assets were auctioned off. She then successfully ran the business, calling it the Mrs. Adeline Sprenger Excelsior Brewery until she died in 1892. Afterwards, her ex-husband took over the brewery once again, and seemed to do a better job this time. The Sprenger Brewery remained in business until 1951.

Here’s her obituary, which curiously doesn’t mention her involvement in the brewery:

But after her death, I found this blurb about court proceedings from the News Journal, a month after her death, where her brewery license is transferred back to her husband or ex-husband John Abraham.

After prohibition, the brewery became known for its “Famous Red Rose Ale.”

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