Beer In Ads #2910: Bier Ist Gut

February 19, 2019 By Jay Brooks

Tuesday’s ad is for Bier Ist Gut, from 1952. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is titled “Bier ist gut,” which of course means “beer is good. But who commissioned the poster and for what purpose continues to be elusive so I don’t realy know what it was for. The poster was created by Swiss artist Paul Gusset.

Beer In Ads #2909: Oranjeboom Still Life

February 19, 2019 By Jay Brooks

Monday’s ad is for Oranjeboom, from 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch painter Jan Wijga, who did at least two similar posters for Amstel.

Beer In Ads #2908: Löwenbräu Bier

February 17, 2019 By Jay Brooks

Sunday’s ad is for Löwenbräu Bier, from 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Löwenbräu Brewery, in Munich, Germany, which opened in 1690. This poster was created by German-born Swiss artist Carl Moos.

Beer In Ads #2907: Bière De Monaco

February 16, 2019 By Jay Brooks

Saturday’s ad is for Bière De Monaco, from 1936. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Albert Bräu, in Fontvieille, Monaco. This poster was created by French artist Pierre Bellenger.

Beer In Ads #2906: Bière Du Fort-Carré

February 15, 2019 By Jay Brooks

Friday’s ad is for Bière Du Fort-Carré, from around 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie de Fort-Carré, in Saint-Dizier, France. It was founded in 1796. They were bought out in 1953, and the brewery was closed, although more recently a new company is bringing it back. This poster was created by Italian and French artist Leonetto Cappiello. It depicts French king Francis I in 1544 during a historical incident during a siege led by the Spanish and Bavarian troops of Spanish rival Charles V.

Bieres-Fort-Carre_c1900_by_Leonetto_Cappiello

In later years, the poster was also used to create a sign for the brewery.

Beer In Ads #2905: Amstel Still Life Again

February 14, 2019 By Jay Brooks

Thursday’s ad is for Amstel Bier, from 1929. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. This poster was created by Dutch painter Jan Wijga.

Beer In Ads #2904: Amstel Blonde

February 13, 2019 By Jay Brooks

Wednesday’s ad is for Amstel Bier, from the 1940s, although at least once source says the 1960s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. I don’t know who the artist was, but I think he or she was going for Marilyn Monroe or Kim Novak.

Beer In Ads #2903: Amstel Still Life

February 12, 2019 By Jay Brooks

Tuesday’s ad is for Amstel Bier, from 1929. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. This poster was created by Dutch painter Jan Wijga.

Beer In Ads #2902: Bières Excelsior

February 11, 2019 By Jay Brooks

Monday’s ad is for Bières Excelsior, from 1940. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for “La Grande Marque des Bières du Nord,” or “the big brand of northern beers” (according to Google translate,” though more likely something along the lines of “The Beers of Northern France.” It was created by artist J. Sogno.

Beer In Ads #2901: Bières La Semeuse

February 10, 2019 By Jay Brooks

Sunday’s ad is for Bières La Semeuse, from 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for possibly a brewery in Alsace region of France, maybe Strasbourg, but I’m not sure. La Semeuse means “The Sower” and was a “French pictorial allegory invented by Oscar Roty around 1887, presenting a young woman wearing a Phrygian cap sowing seeds at sunrise, and who has become over time one of the symbols of the French Republic,” of which this seems to be at least based on that.

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