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Jay R. Brooks on Beer

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Beer In Ads #1824: Andreas Hofer — The Inn-Keeper Patriot Of Switzerland

February 17, 2016 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1914, No. 7 in another series they did in 1914-15 called the “National Heroes Series.” The seventh one features Andreas Hofer, who “was a Tyrolean innkeeper and drover, who in 1809 became the leader of the Tyrolean Rebellion against the French and Bavarian occupation forces during the War of the Fifth Coalition. He was subsequently captured and executed. Hofer is still today venerated as a folk hero, freedom fighter and Austrian patriot.” Curiously, the ad states he was from Switzerland, while the sources I looked at all said he was born in a part of Austria that today is part of Italy.

Bud-national-heroes-1914-Andreas-Hofer

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History

Beer In Ads #1823: William Wallace — Scotland’s Great Patriot

February 16, 2016 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1914, No. 6 in another series they did in 1914-15 called the “National Heroes Series.” The sixth one features William Wallace, who “was a Scottish knight who became one of the main leaders during the Wars of Scottish Independence.

Along with Andrew Moray, Wallace defeated an English army at the Battle of Stirling Bridge in September 1297. He was appointed Guardian of Scotland and served until his defeat at the Battle of Falkirk in July 1298. In August 1305, Wallace was captured in Robroyston, near Glasgow, and handed over to King Edward I of England, who had him hanged, drawn, and quartered for high treason and crimes against English civilians.”

Bud-national-heroes-1914-William-Wallace

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History, Scotland

Patent No. 1128825A: Keg-Soaking Apparatus

February 16, 2016 By Jay Brooks

patent-logo
Today in 1915, US Patent 1128825 A was issued, an invention of Rudolph Troehler, for his “Keg-Soaking Apparatus.” There’s no Abstract, although in the description it includes this summary:

This invention concerns an apparatus used in connection with means and devices provided for cleaning barrels and kegs and more particularly in the manner in which this work is carried on in breweries. Washing and rinsing machines have been provided for this purpose which operate upon the kegs after they have been subjected first to a preliminary soaking whereby water is also admitted to them to clean and rinse them interiorly.

This invention relates more particularly to the apparatus which serves to administer this preliminary soaking to the kegs outside and inside, to introduce water into them and to deliver’ them thereafter to the washing and rinsing devices to be subjected to further treatment by them.

US1128825-0
US1128825-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1822: Leif Ericsson — The Discoverer Of America

February 15, 2016 By Jay Brooks


Monday’s ad is for Budweiser, from 1914, No. 5 in another series they did in 1914-15 called the “National Heroes Series.” The fifth one features Leif Ericsson, who “was an Icelandic explorer considered by some as the first European to land in North America (excluding Greenland), before Christopher Columbus. According to the Sagas of Icelanders, he established a Norse settlement at Vinland, tentatively identified with the Norse L’Anse aux Meadows on the northern tip of Newfoundland in modern-day Canada.

Leif was the son of Erik the Red, the founder of the first Norse settlement in Greenland and of Þjóðhildur (anglicized Thjodhild). He was likely born in Iceland, and grew up in the family estate Brattahlíð in the Eastern Settlement in Greenland. Leif had two known sons: Thorgils, born to noblewoman Thorgunna in the Hebrides; and Thorkell, who succeeded him as chieftain of the Greenland settlement.”

Bud-national-heroes-1914-Leif-Ericsson

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History, Iceland

Beer In Ads #1821: Lord Nelson — Old England’s Great Naval Hero

February 14, 2016 By Jay Brooks


Sunday’s ad is for Budweiser, from 1914, No. 4 in another series they did in 1914-15 called the “National Heroes Series.” The fourth one features Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, more commonly known as Lord Nelson, who “was a British flag officer in the Royal Navy. He was noted for his inspirational leadership, superb grasp of strategy, and unconventional tactics, all of which resulted in a number of decisive naval victories, particularly during the Napoleonic Wars, (1797-1815). He was significantly wounded several times in combat, losing the sight of his right eye during the campaign in Corsica, and later the brutal amputation of his right arm in the unsuccessful attempt to conquer Santa Cruz de Tenerife in the Atlantic’s Azore Islands off northeast Africa. He was shot and killed during his final pivotal victory at the naval Battle of Trafalgar against the combined Napoleonic French and Royal Spanish fleets off the southwest coast of Spain in 1805.”

Bud-national-heroes-1914-Lord-Nelson

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, England, History

Beer In Ads #1820: Kosciusko — “The Greatest Of The Poles”

February 13, 2016 By Jay Brooks


Saturday’s ad is for Budweiser, from 1914, No. 3 in another series they did in 1914-15 called the “National Heroes Series.” The third one features Tadeusz Kościuszko, who “was a Polish-Lithuanian military engineer and a military leader who became a national hero in Poland, Lithuania, Belarus, and the United States. He fought in the Polish-Lithuanian Commonwealth’s struggles against Russia and Prussia, and on the American side in the American Revolutionary War. As Supreme Commander of the Polish National Armed Forces, he led the 1794 Kościuszko Uprising.”

Bud-national-heroes-1914-Kosciusko

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History, Poland

Patent No. 1017086A: Process Of Removing Alcohol From And Purifying Beer

February 13, 2016 By Jay Brooks

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Today in 1912, US Patent 1017086 A was issued, an invention of Henry E. Deckebach, for his “Process of Removing Alcohol From and Purifying Beer.” There’s no Abstract, although in the description it includes this summary:

The process of treating beer consisting of withdrawing it from the fermenting tub, passing heated, compressed air through it, carrying off the air, sending the beer a strainer, returning it from the strainer to the fermenting tub, and continuing the circulation until the beer has been lowered to the desired temperature.

US1017086-0

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Patent, Science of Brewing

Patent No. 272089A: Beer-Pump

February 13, 2016 By Jay Brooks

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Today in 1883, US Patent 272089 A was issued, an invention of Egbert B. Ruggles, for his “Beer-Pump.” There’s no Abstract, although in the description it includes this summary:

My invention relates to the class of devices I5 used for drawing ale, beer, and the like from barrels or casks from a point at a distance from and usually above the barrel, and it is perhaps best described as a beer-pump, although adapted for use with many other liquids.`

The invention consists in the peculiar combination of an air-pump and a faucet with a connecting-lever, by which both are operated, and by means of which the pressure in the barrel usually reduced by drawing of its contents is constantly maintained at any desired degree by the same movement of the hand that opens and closes the faucet.

US272089-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1819: Garibaldi — Italia’s Great Patriot

February 12, 2016 By Jay Brooks


Friday’s ad is for Budweiser, from 1914, No. 2 in another series they did in 1914-15 called the “National Heroes Series.” The second one features Giuseppe Garibaldi, who “was an Italian general and politician and nationalist who played a large role in the history of Italy. He is considered, with Camillo Cavour, Victor Emmanuel II and Giuseppe Mazzini, as one of Italy’s “fathers of the fatherland.”

Bud-national-heroes-1914-garibaldi

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History

Patent No. 1991264A: Beer Dispensing And Carbonating Apparatus

February 12, 2016 By Jay Brooks

patent-logo
Today in 1935, US Patent 1991264 A was issued, an invention of Jesse F. Thomas and Claud R. Brown, for their “Beer Dispensing and Carbonating Apparatus.” There’s no Abstract, although in the description it includes this summary:

What is claimed: 1. A device of the class described comprising single fitting, said fitting having an inlet passage and an outlet passage, a pipe extending from one of said p through the other passage, fastening means on the pipe preventing downward displacement from the fitting, and cutting it direct communication between the passages, a pipe about the first mentioned pipe in communication with the other passage, means supported by the rest mentioned pipe at` its lower end in supporting contact with the second mentioned pipe and ports through one of said pipes and said means for discharge and intake purposes.

2. A device of the class described comprising a single fitting, pipes depending therefrom and spaced one within the other, the innermost pipe being a discharge pipe, fastening means at the upper end of the inner pipe preventing removal thereof downwardly from the fitting, the outermost pipe terminating below the upper end of spaced one within the other, the innermost pipe being a discharge pipe, fastening means at the upper end of the inner pipe preventing removal thereof downwardly from the fitting, the outermost pipe terminating below the upper end of the innermost pipe and providing passages between the same and the other pipe for the inlet of gas, a thimble extending into and supporting the outermost pipe at the lower end and into which the innermost pipe is screw-threaded, and said thimble having inlet passages communicating with the interior of the innermost pipe, the outermost pipe having outlet portions for gas communicating with the passages between the pipes, valve-controlled outlet means on the fitting contacting with the discharge end of the innermost pipe, said fitting having a chamber communicating with said passages between the pipes, and an inlet valve structure for the last mentioned chamber.

US1991264-0
US1991264-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

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