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Jay R. Brooks on Beer

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Beer In Ads #1067: Old Heidelberg Inn

January 10, 2014 By Jay Brooks


Friday’s ad is for Val. Blatz Brewing and it’s from an old postcard apparently showing a reproduction of a painting that was apparently in a place in Milwaukee, Wisconsin, operated by the Blatz Brewery. Here’s what it said on the back of the card. “This card was mailed from Old Heidelberg Inn, which is maintained for the benefit of visitors to Milwaukee by the Val. Blatz Brewing Co. — brewers of the famous Old Heidelberg, Ester-aged.” I wonder what “Ester-aged” is?

blatz-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Film #10: The American Brew Extras, Pt. 3

January 10, 2014 By Jay Brooks

brookston-film
Today’s beer video is part three of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1066: The Norman Conquest

January 9, 2014 By Jay Brooks


Thursday’s ad is for Cottage Brewing’s Norman’s Conquest Extra Strong Ale. It’s not really an ad, but how many times will I have #1066 to play around with? Exactly. I had this beer at the first CAMRA festival I attended, at Peterborough, in the mid-1990s.

norman-conquest

The artwork resembles the tapestries so popular when William the Conquerer, a Norman, invaded England and conquered the Britons at the Battle of Hastings, one of the decisive battles in the Norman Conquest.

norman-conquest-btl

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Beer Film #9: The American Brew Extras, Pt. 2

January 9, 2014 By Jay Brooks

brookston-film
Today’s beer video is part two of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1065: Pilsner Urquell Keeps You On Earth

January 8, 2014 By Jay Brooks


Wednesday’s ad is for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. Showing a geeky-looking mathematician in front of a blackboard filled with a calculation. I wonder if it’s just gibberish or if it really does express something mathematically — gravity perhaps? But the idea is that if it weren’t for math we wouldn’t be here on planet beer to enjoy our Pilsner Urquell.

pilsner-urquell-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, Czech Republic, History

Beer Film #8: The American Brew Extras, Pt. 1

January 8, 2014 By Jay Brooks

brookston-film
Today’s beer video is part one of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1064: Brewed With Water From When The Earth Was Pure

January 7, 2014 By Jay Brooks


Tuesday’s ad is for Heilman’s Old Style, though it looks old it could easily be newer but designed to look that way. I love the ginormous beer can towering over the hills in the foreground, with even taller mountains in the distance. A beautiful picture, it’s too bad the beer wasn’t better.

old-style-landscape

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Film #7: The American Brew, Pt. 6

January 7, 2014 By Jay Brooks

brookston-film
Today’s beer video is part six, and the final part, of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Video

Beer In Ads #1063: Hull’s Export Beer

January 6, 2014 By Jay Brooks


Monday’s ad is for Hull’s Export Beer, from “Connecticut’s only brewery,” according to the ad. Hull Brewing was founded in 1852 by Ph. Fresenius, and was bought by the Hull family when Prohibition ended, but it later closed in 1977. At one point there were at least 22 breweries in New Haven, Connecticut, so this ad must be later, after all the rest had closed.

Hull-connecticut

Filed Under: Art & Beer, Beers Tagged With: Advertising, Connecticut, History

Beer Film #6: The American Brew, Pt. 5

January 6, 2014 By Jay Brooks

brookston-film
Today’s beer video is part five of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Video

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