Friday’s ad is also for Schlitz, this one from 1943. Using the return of the Swallows — the birds — to introduce the idea of “happy swallows,” the swallowing of their beer … with “no bitterness.”
Beer In Ads #838: Know The Real Joy Of Good Living
Thursday’s ad is for another one for Schlitz, this one from 1959. Apparently the way to “Know the Real Joy of Good Living” is to be near a mountain lake. And wear pink.
Beer In Ads #837: Move Up To Quality …
Wednesday’s ad is for also for Schlitz, from 1953. It’s a more low key Schlitzerland ad, showing a cocktail party under way. With the tagline in the bottom lefthand corner — “Life is Wonderful in Schlitzerland, U.S.A.” — even the dogs and cats are happy.
Beer In Ads #836: Shake Hands With Your Schlitzsaler
Tuesday’s ad is for Schlitz, from 1957. Furthering their murdering of the English language in Schlitzerland, shake hands with your “Schlitzsaler,” the man who sells the beer. “A man in your community you should know” indeed.
Beer In Ads #834: Neighborhood Schlitzfest
Friday’s ad is for Schlitz, from 1957. When “the fun begins at Schlitzo’clock.” The Schlitzfest ad campaign, and especially the accompany artwork, is one of my all-time favorites. I’ve even seen shirts made out of the art, but alas never in my size.
Beer In Ads #833: Christian Staehlins Phoenix Brewery
Thursday’s ad is for the Christian Staehlins Phoenix Brewery, from 1850. The brewery was located in St. Louis, Missouri. I love these old posters of longshots showing the entire brewery complex. Don Russell was just telling he’d recently learned that a lot of these were created for insurance purposes since photography was expensive and hard to do from the vantage point you’d need to get the whole brewery in the shot.
Beer In Ads #832: When You Know Your Beer …
Wednesday’s ad is for Budweiser, from 1953. With the curious tagline “When you know your beer it’s bound to be Bud.” Or at least at the weenie roast.
Beer In Ads #831: Chips & Beer
Tuesday’s ad is for Carling Black Label, from 1961. One form their “People Try It and They Like It” series, this one features one of the simplest beer pairings, but also one of the most sublime: potato chips and beer. Although that may simply be because I’m obsessed with potato chips. And to the end, surely they could have found some better looking chips.
Beer In Ads #830: Fire Engine Red
Monday’s ad is for Rheingold, from 1958, featuring Miss Rheingold from that year, Madelyn Darrow. I far as I can tell, she’s sightseeing on a fire boat — is that what they call a boat owned by the fire department? — and wearing a bright red ensemble, with white gloves of course, for the journey.
Beer In Ads #829: Party Brew!
Friday’s ad is for Goetz, and their Country CLub Malt Liquor. It’s from 1955 and “Mmm — just wait until you taste it.” That’s not me saying that, that’s what the ad copy says. Notice that can looks smaller? It doesn’t appear to be a 12 oz. can. Maybe that’s the “new” part of “Party Brew!”? I also love this bit of ad copy: “So smooth — so different! Looks inviting … tastes exciting!” Hilarious. What exactly does “exciting” taste like?
