Thursday’s ad is for Bürgerliches Brauhaus, a 19th century Munich brewery that in the 1920s merged with Löwenbräu. This poster was created by famed German artist Ludwig Hohlwein.
Beer In Ads #793: Biere Paillette
Wednesday’s ad is another one for Biere Paillette, from Brasserie Paillette in Le Havre, Seine-Maritime, France. This one shows a woman with a beer in her hand, sitting on a wooden cask and floating high above an ocean sunrise (or is that sun setting?), with a large ocean liner coming toward us full steam ahead. What does all this imagery mean? I haven’t a clue. Does anyone?
Malt Liquor’s Checkered Past
Here’s an interesting article, a lengthy, in-depth piece by Kihm Winship entitled Malt Liquor: A History. This is not the first time he’s written about malt liquor. In 2005, he did an article for All About Beer magazine with similar themes, entitled A Story without Heroes: The Cautionary Tale of Malt Liquor. They’re both worth a read, though you may need a drink afterwards, so keep 40 ounces of something handy.
Beer In Ads #792: Paillette Speciale Pils
Tuesday’s ad is for Paillette Speciale Pils, from Brasserie Paillette in Le Havre, Seine-Maritime, France. The ad was created by Herve Morvan, who’s oftern referred to as The Genius of French Poster Art.
Beer In Ads #791: Bieres De Longwy
Monday’s ad is for Bieres de Longwy, a French beer, I believe. That’s a guess, but Longwy is in northeastern France. Why doesn’t every pint of beer have such a lovely woman swimming in it?
How To Efficiently Drink Pilsner Urquell
This is an interesting piece of breweriana I stumbled upon. It’s from around 1900 and apparently is “an instruction manual how to efficiently drink Pilsner Urquell.” Although Google Translates it as “A glass of Pilsner Urquell in one fell swoop,” so I’m not entirely certain. It looks like a postcard to me.
Click here to see the advertisement full size.
Beer In Ads #790: Anheuser-Busch Will Buy This Barley
Friday’s ad is for Anheuser-Busch, from 1913. It’s a beautiful illustration, but the way the boy is pointing down at the field coupled with the authoritarian-sounding “Anheuser-Busch Will Buy This Barley” (say it with a Colonel Klink accent), it almost feels ominous. And does anybody know if A-B only uses Bohemia’s Saazer hops, or ever did exclusively? Stan? But a cool image.
Beer In Ads #789: Starts Where Beer Leaves Off
Thursday’s ad is for Country Club Malt Liquor, from 1966, brewed by the Pearl Brewing Company of San Antonio, Texas and St. Joseph, Missouri. The selling points seem quite odd, like “it’s short on head, but long on what you drink malt liquor for,” which of course is for the “walloping good taste.” Uh-huh. That’s why people drink malt liquor. I always wondered that.
Stories & Adventures: An Introspective History of the Brewers Association
Here’s an interesting addition to the historical record of craft beer. The Brewers Association has created an audio record of stories from their early days, as related by “some of the major players in the industry,” and recorded by newly appointed Brewers Association Board of Directors Chair, Sam Calagione, who quips. “We’re lucky to be in an industry that’s only 30 or so years young—so vibrant and growing—but that our pioneers are still so active in our industry. We have a great opportunity to record the beginnings and evolution of our industry from the folks who started it.” Even though it’s a YouTube video, there’s no video, but instead a still image appears of the person speaking, so you can follow along with who is talking. The whole thing lasts two-and-a-half hours! Enjoy.
Beer In Ads #788: Cool Off!
Wednesday’s ad is for Old Vienna, the Canadian O’Keefe’s brand, from 1953. While painting the floor red — why?, only heaven knows — the family dog knocks over both the painter and the can of paint. What to do next? The ad suggests that you “cool off” and “open a bottle of sparkling, light-bodied Old Vienna Beer. Is that before or after you smack the dog with a rolled-up newspaper?
