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Jay R. Brooks on Beer

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Beer In Ads #706: What the Well-Dressed Beer Drinker Is Wearing These Days

October 2, 2012 By Jay Brooks


Tuesday’s ad is for Grain Belt, from — I’m just guessing here — some time in the 1970s, based on the fashion, or lack thereof. I love the mock posing as each holds a different package, a regular bottle, a can and a stubbie.

Grain-Belt-well-dressed

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #705: Every Fourth Bottle Goes Overseas

October 1, 2012 By Jay Brooks


Monday’s ad is for Schlitz, from 1945. Apparently, one in four bottles of Schlitz brewed was sent overseas for the troops at this point in the war, which was the last year before it ended.

Schlitz-1945-ww2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #704: Miss Rheingold Duck Hunting On A Boat

September 28, 2012 By Jay Brooks


Friday’s ad is for Miss Rheingold for 1958, Madelyn Darrow, showing her in a boat on a lake, duck hunting. I’m not sure how her dog is going to be much help.

Rheingold-1958-9

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #703: Hackerbrau

September 27, 2012 By Jay Brooks


Thursday’s ad if for the German beer Hackerbrau, which is the Hacker in Hacker-Pschorr. The ad is from around 1920, long before they merged again in 1972. The ad was illustrated by Ludwig Hohlwein , who did a number of beer ads during the same period of time.

Hackerbrau-1920s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #702: No Deposit, No Sediment

September 26, 2012 By Jay Brooks


Wednesday’s ad makes quite some bold claims. It appears to be a 19th century ad for the newly modernized Notting Hill Brewery Co., which had just started a “revolution in English Bottled Beer Produced Entirely on a New System.” I especially love the twin banners, that don’t quite seem to work together: “No Deposit” and “No Sediment.”

Notting-Hill

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Beer In Ads #701: Wonderful Beer

September 25, 2012 By Jay Brooks


Tuesday’s ad is again for Drewery’s, and I believe it’s probably a still from an animated television commercial. It has the stylized look of the animation from that period of time. It must have been a fun commercial.

drewrys_b

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #700: Reinheitsgebot Replica

September 24, 2012 By Jay Brooks


Monday’s ad is the 700th ad in this series! So I wanted to make it something special. This is a replica poster of the original 1516 Reinheitsgebot, one of history’s best marketing gimmicks. I’m not sure who it was created to promote, but it’s still a pretty cool piece of breweriana. Happy 700th.

reinheitsgebot-replica

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bavaria, Germany, History

Beer In Ads #699: Still More Flavor, Less Filling, More Fun!

September 21, 2012 By Jay Brooks


Friday’s ad is again from perhaps the 1950s, a third one for the Indiana brewery Drewerys. It uses the slogan “more flavor, less filling, more fun!” THis one has a third different model making faces to express each idea. Hilarious, that’s Big D. Yet again.

Drewrys-Big-D-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #698: More More Flavor, Less Filling, More Fun!

September 20, 2012 By Jay Brooks


Thursday’s ad is from perhaps the 1950s, another one for the Indiana brewery Drewerys. It also uses the slogan “more flavor, less filling, more fun!” THis one has a different model making faces to express each idea. Hilarious, that’s Big D. Again.

Drewrys-Big-D-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #697: Compare The Real Ale Flavor Of This Genuine Ale

September 19, 2012 By Jay Brooks


Wednesday’s ad is again possibly from the 1950s, and is another ad for the Indiana brewery Drewerys. This one features a Canadian Mountie and the following confusing tagline. “Canada’s Pride Brand Since 1877 … A Product of U.S.A.”

Drewrys-Old-Stock

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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