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Jay R. Brooks on Beer

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Beer In Ads #743: Preparing The Thanksgiving Feast

November 22, 2012 By Jay Brooks


Thursday’s ad is for Ballantine Ale, called “Preparing the Thanksgiving Feast,” it’s from 1953. The ad features a great illustration showing a cut-out of the interior of a home getting ready to serve a traditional Thanksgiving dinner. It’s not exactly how my Thanksgiving looked, but it’s close. What I really love is the poem below the illustration.

Thanksgiving Day is here at last …
     The family’s come from far and near.
The kitchen’s smelling mighty nice;
     And Dad’s got Ballantine on ice.
That’s the beer we like best …
     Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
     Flavor that chill can’t kill, you see!

Priceless. Happy Thanksgiving everyone!

Untitled

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History, Holidays

Beer In Ads #742: The Beer Refreshing

November 21, 2012 By Jay Brooks


Wednesday’s ad is Hamm’s, using the grammatically questionable — or Yoda friendly — dyslexic slogan “the beer refreshing.” But I love the floating parade of full beer glasses, like clouds, above the sky blue waters and forested land below.

Hamms-refreshment

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #741: Recipe For Pleasure

November 20, 2012 By Jay Brooks


Tuesday’s ad is Miller High Life, from the 1950s, I believe. With Thanksgiving this Thursday, a “Recipe for Pleasure” seems like something to look forward to, and the turkey in the upper right corner has me ready for the big meal.

Miller-recipe-pleasure

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #740: Get Younger Every Day

November 19, 2012 By Jay Brooks


Monday’s ad is for William Younger’s, from sometime in the 1970s, I believe. It was specifically for their Best Mild, with the slogan “Get Younger every day.”

Youngers-1970s-get

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Scotland

Beer In Ads #739: The Aristocrat Of Beer

November 16, 2012 By Jay Brooks


Friday’s ad is for Tennent’s Pale Ale, who apparently are “The Aristocrat Of Beer.” Though the Wellpark Brewery is, or was, a Scottish brewery, the ad appears to be from Australia. Though from when I can’t be sure; perhaps the 1950s, although the bottle looks even older than that?

Tennents Aristocrat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Beer In Ads #738: The 1960 Miss Rheingold

November 15, 2012 By Jay Brooks


Thursday’s ad is another one for Rheingold Beer, this time announcing the new winner for 1960, Emily Banks. Isn’t she the very picture of a beer drinker circa 1960?

Rheingold-1960-winner

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #737: Beer & Powder Blue Dresses

November 14, 2012 By Jay Brooks


Wednesday’s ad is yet another one for Rheingold Beer, this time showing the finalists for Miss Rheingold for 1960, all in the powder blue dresses, matching shoes, white handbags and gloves. Which of these lovely young women will be the winner?

Rheingold-1960-candidates

And here’s another ad with the same candidates, although in this one they’re not all in powder blue. Inexplicably, two of the Miss Rheingold candidates have changed into orange frocks. And this is before the New York Mets started.

Rheingold-1960-candidates-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #736: And The Winner Is …

November 13, 2012 By Jay Brooks


Tuesday’s ad is also for Rheingold Beer, again from 1959, this time announcing the winner. Of the six finalists in yesterday’s ad, Robbin Bain was declared the winner and became Miss Rheingold 1959, appearing in their advertising for the entire year.

Rheingold-1959-circle

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #735: Six Pretty Girls In Search Of Your Vote

November 12, 2012 By Jay Brooks


Monday’s ad is for Rheingold Beer, from 1959, when they were still choosing Miss Rheingold for that year. The ad invites readers to “pick the girl you like best.” Ah, the sexist 1950s. I’ll let you know which “girl” won with tomorrow’s ad. Which one would get your vote?

Rheingold-1959-candidates

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #734: Some Things Shouldn’t Be Shaken Or Stirred

November 9, 2012 By Jay Brooks


Friday’s ads are for Heineken, and some James Bond tie-in ads they did, beginning with Tomorrow Never Dies in 1998. Using the somewhat clever tagline, “Some things shouldn’t be shaken or stirred,” I like the sentiment, unfortunately it doesn’t really fit the beer.

heineken-shaken-stirred-4

Then for 2006’s Casino Royale, they used the same tagline again with at least three ads:

heineken-shaken-stirred-3

heineken-shaken-stirred-2

heineken-shaken-stirred-1

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

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