Wednesday’s ad, as the first game of the World Series begins, is from 1955 for Knickerbocker Beer. Calling itself “Your World Series Favorite,” it must have tough for the New York City beer to choose sides, as the world series that year was between the New York Yankees and the Brooklyn Dodgers. The Dodgers won the series in seven games. Go Giants!
Tuesday’s ad is for Schmidt’s, but this time it is the one you probably know. The ad is from 1963, a very colorful, but still pre-hippie sixties. “Time for fun” … “Time for Schmidt’s” … “The Full-Taste Beer.” What is “full-taste beer,” you ask? Helpfully, the ad provides an answer. “Schmidt’s takes light beer, mellow beer, hearty beer — then blends them together.” So now you know.
Monday’s ad is for Schmidt’s, but not the one you’re probably familiar with. This is Schmidt’s City Club from Austin, and not the Austin you’re familiar with, Austin, Minnesota. Yeah, that one. This one’s “always uniform,” “from barley field … to malt house … to Schmidt’s brewery.”
Friday’s ad is a cool one for Asahi, from when I don’t know, but it shows an open bottle of the Japanese beer, with hundreds, possible thousands, of crowns laid out before it. Because each crown shows the Japanese rising sun symbol, it’s an impressive sight.
Thursday’s ad features Miss Rheingold for 1959, Robbin Bain, holding a Dalmatian puppy, with an old-time firetruck in the background. That slogan, “Talk About Pleasant Traditions,” equates the loyalty to one’s beer with the traditions of local firemen.
Wednesday’s ad is for Falstaff, from the 1950s, I’m guessing. Showing a well-dressed couple visiting another well-dressed couple with the tagline “When Company Comes … Bring On The Falstaff.” Notice how the glass of beer is already full, but the bottle pouring from above it is also still full. Not sure what’s going to happen as that pour continues to spill?
Tuesday’s ad is for Anheuser-Busch Lager, from 1887. It’s an interesting bottle, not for the Budweiser brand name, but for St. Louis Lager Beer, on which it also extolls their gold medal wins in “Philadelphia 1876” and “Paris 1875.”
Monday’s ad is for the German brand, Kulmbacher Mönchshof Bräu, from 1935. It’s a beautifully simple ad, with just a nice illustration of a brewing monk, the name of the brewery and the year they started, 1349.
Friday’s ad is for the Japanese brand, Nippon Beer. I don’t know when the ad is from, but the spartan look makes me think 1960s. It’s a very simple ad, just a beautiful girl and a bottle of beer. What else do you need?
Thursday’s ad is for Schlitz, and it’s probably just the artwork from a larger ad, although the headline is intact, “Leisure’s Light Refresher.” The ad shows a couple relaxing on the carpet, watching television on a tiny TV, which probably offers a clue as to when the ad is from. I can’t quite tell if they’re watching a dance show or a baseball game, although I’m leaning toward the latter.
