
Wednesday’s ad is for Whitbread, from 1934. I love the odd furtive glances on the faces of the three people in the ad. Their facial expressions are priceless. What could they be thinking?

By Jay Brooks
By Jay Brooks

Tuesday’s ad is for William Younger & Co. from — based on the bottle — the late 1800s or early pre-WWI 1900s. Climbing a pyramid would certainly give one a powerful thirst, so a worthy goal would be a bottle of beer waiting for you at the top. Of course, sitting in the Egyptian sun can’t necessary be a good thing.

By Jay Brooks

Monday’s ad is for a Newark, New Jersey brewery, Feigenspan’s Brewing. The ad is most likely from the late 1800s (with one source claiming 1900), especially since the brewery itself was in business from 1875 to 1943. It’s a really beautiful illustration for the P.O.N. — “Pride of Newark.”

By Jay Brooks
By Jay Brooks

Thursday’s ad is for Ballantine Ale, called “Preparing the Thanksgiving Feast,” it’s from 1953. The ad features a great illustration showing a cut-out of the interior of a home getting ready to serve a traditional Thanksgiving dinner. It’s not exactly how my Thanksgiving looked, but it’s close. What I really love is the poem below the illustration.
Thanksgiving Day is here at last …
The family’s come from far and near.
The kitchen’s smelling mighty nice;
And Dad’s got Ballantine on ice.
That’s the beer we like best …
Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
Flavor that chill can’t kill, you see!
Priceless. Happy Thanksgiving everyone!

By Jay Brooks
By Jay Brooks
By Jay Brooks
By Jay Brooks

Friday’s ad is for Tennent’s Pale Ale, who apparently are “The Aristocrat Of Beer.” Though the Wellpark Brewery is, or was, a Scottish brewery, the ad appears to be from Australia. Though from when I can’t be sure; perhaps the 1950s, although the bottle looks even older than that?

By Jay Brooks
