Tuesday’s ad is for Blatz, from 1952. It’s a simple ad, with the triangle-shaped Blatz logo in the center and a man and woman toasting with a pilsner glass held at the same angle as the triangle. Nice.

Monday’s ad is for Rheingold Beer, this one from 1953, featuring Miss Rheingold for that year, Mary Austin. In this ad, she’s in the rain, sporting a pink slicker and striped pink umbrella with matching scarf. And she’s also keeping her black miniature poodle dry, too. I guess a rainy day is a good time for a beer.

Friday’s ad is yet another Rheingold Beer ad, this one from 1959, featuring Miss Rheingold for that year, Robbin Bain. In this ad, she’s at the lanes, rolling her bowling ball at the pins. Behind her, at least two people have Rheingold beer bottles in their hands. But take a close look at how the almost glow. If I didn’t know better, I’d think they were photoshopped in, except that desktop publishing didn’t exist in 1959, let alone Photoshop. What do you think, did she roll a strike?

Thursday’s ad is yet another Rheingold Beer ad, this one from 1949, featuring Miss Rheingold for that year, Pat McElroy. In this ad, she’s fishing on the beach, rod and reel in hand. Not surprisingly, the food pairing suggestion for their beer at the bottom of the ad is fish. Imagine that.

Wednesday’s ad is also a Rheingold Beer ad, this one from 1951, featuring Miss Rheingold for that year, Elsie Gammon. In this ad, she’s dressed for polo, with her mallet over her shoulder as she holds the reigns to her horse. It doesn’t seem like associating it with polo is the best way to make Rheingold a beer of the people.

Tuesday’s ad is another Rheingold Beer ad, this one from 1952, featuring Miss Rheingold for that year, Anne Hogan. In this ad, she’s all decked out in a cowgirl outfit, posing out in the mountains, while her horse presumably rests from the long trail ride. The saddle and blanket are by her side, as is a can of beer.

Monday’s ad begins another week of Rheingold Beer ads, another one from 1953, featuring Miss Rheingold for that year, Mary Austin. In this ad, she’s hunting ducks from a rowboat, and her faithful dog has retrieved her latest kill. Whenever you look at beer ads from the 1960s and before, scenes depicting hunting are far more common than nowadays. Does anyone know if hunting is less common now or is it simply that’s it’s not a politically correct activity anymore.

Friday’s ad is also for Rheingold Beer, this one from 1953, featuring Miss Rheingold for that year, Mary Austin. In this ad, she’s standing in front of an old-fashioned flower cart (I never see these anymore, has anyone else?). She’s also got on white gloves and is holding a black object for contrast, but what the hell is that? Is it an oddly-shaped pocketbook? A weird vase or pot for flowers? What?

Thursday’s ad is for Rheingold Beer, from 1954, featuring Miss Rheingold for that year, Adrienne Garrett, holding a small white yappy-looking dog (I confess I hate the idea of little purse dogs) though to be fair this one looks too big for Paris Hilton. In her other hand she holds two hat boxes. I remember when I was young women often travelled with enormous hatboxes and my mom and grandmothers having entire closets filled with them. What a strange time.