Tuesday’s Valentine’s Day ad is for Schafer Beer, specifically their Pale Dry, “the beer that’s both light and dry.” But “Love at first glass” is a great slogan, especially to tie in with Valentine’s Day.
Guinness Ad #106: Camels Have A Guinness When They’re Tired
Our 106th Guinness ad is from the Illustrated London News, from late 1945, toward the end of World War II. Showing a sad-looking man in the desert, holding the lead to his camel, who’s piled high with boxes, barrels and luggage. I’m not 100% sure what’s going on in the ad. The camel looks like perhaps he’s refusing to give up the Guinness in one of the boxes on his back because he’s not tired yet. Maybe that’s why the hapless explorer looks so downtrodden. He is tired and he’s not getting an Guinness.
The American Beer Revival
Regular Bulletin readers know how much I love infographics, a marriage of data and graphic illustration that shows information in a beautiful and understandable way. So I was thrilled when I got an e-mail this morning from a new Silicon Valley start-up, Visual.ly, whose mission is just that, to create and help others create cool visual charts, infographics and videos.
One of their latest works is The American Beer Revival, created by Nate Whitson. Here’s how they describe it:
Over the last hundred or so years, the brewing industry in the United States has changed dramatically. From the saloon era through consolidation to today’s flourishing craft beer culture, it’s been quite a ride. Take a look at how the small brewer is making quite a comeback after nearly a half century of decline.
But better yet, just watch.
Beer In Ads #538: Three’s Company At A Weenie Roast
Wednesday’s ad is another one for Budweiser, though this one’s a little older than yesterday’s, most likely from the late 1950s or early 1960s. It’s from Budweiser’s long-running “Where There’s Life” series of ads. The ad features a couple on the beach, and even though its night their faces still look shiny with sweat, or maybe that’s just the glow of the fire that makes them look like that. Either way, hopefully those weenies will be done soon.
Beer In Ads #537: Bud’s Label Conscious
Tuesday’s ad is for Budweiser, from not too long ago: 1987. And while I don’t normally feature the overtly sexist ads, this one is too classic to ignore. This, and variations on it, were nearly ubiquitous in the late 1980s. I recall seeing them everywhere. I still think it’s a fairly clever ad, even with the titillation. One thing that sticks out now, just 25 years later, is what they’re listenging to and reading. If the ad was done today, they’d be using an iPod and reading on a Kindle or iPad.
Beer In Ads #536: Grande Brasserie D’Arcueil
Monday’s ad is still one more by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the fifth of his I’ve featured, and it’s for a presumably French beer brand, Grande Brasserie D’Arcueil. On a particularly hot day, the server appears to be licking the beer foam on the side of the glass as he delivers a giant mug of beer.
Guinness Ad #105: On The Aircraft Carrier
Our 105th Guinness ad is from the Illustrated London News, from early 1945, during World War II. It shows two navy men painting, or possibly just cleaning, an impossibly huge aircraft carrier. One turns to the other and says. “I feel like a Guinness,” to which the other replies. “I wish you were!”
Beer In Ads #535: Biere De L’Eclair
Friday’s ad is yet another by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the fourth of his I’ve featured, and it’s for a presumably French beer brand, Biere de L’Eclair. Since fizzy yellow beer is sometimes referred to as piss water, I wonder if the horse licking the mug of beer is related to that idea? Nah, probably not, especially with the dog at the man’s feet begging for any beer that might drips down the sides of his mug.
Beer In Ads #534: Bayrische Bierhalle Kropf
Thursday’s ad is from Switzerland, specifically Zurich, and is for possibly a restaurant or beer hall. Because Bayrische Bierhalle Kropf, in German, is Bavarian Beer Hall Kropf. It’s by Herman Rudolf Seifert, though I can’t find any substantive information about him. Featuring prominently in the ad is the hammers logo with the date 1417, which is used on the Hacker-Pschorr logo so perhaps it is a beer hall that serves their beer.
Beer In Ads #533: Birra Italia Milano
Wednesday’s ad is also for an Italian beer, though it’s by renowned German illustrator Adolfo Hohenstein, who made a name for himself painting in Italy, where he helped to found Italian Art Nouveau. Hohenstein is also considered the “father of Italian poster art,” and this poster was completed in 1906, the year he left Milan and returned home to Germany. I think it’s one of the most beautiful of the time period.
