Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Art #146: Judith Leyster’s Merry Drinkers

October 30, 2011 By Jay Brooks

art-beer
As tomorrow is Halloween, this week’s works of art involves the supernatural as well as beer. It’s from around 1639 and was painted by Judith Leyster, one of three significant Dutch Golden Age female artists. It’s known by various titles, The Last Drop, the Gay Cavalier and the Merry Drinkers. Whatever you call it, the original is at the Philadelphia Museum of Art.

Leyster_Greedy_drinkers

The museum describes the painting:

The costume that the standing figure wears over his clothes suggests that the setting is vastenavond, the night before the beginning of Lent, when people frequently went on binges in order to prepare themselves for fasting and abstinence. This painting speculates on the consequences of such overindulgence. In their dissipated state, the gay cavalier and his companion ignore the menacing presence of the skeleton, which bears an ominous hourglass in one bony hand and a skull in the other.

But another art critic had this to say:

This candle-lit cabaret scene depicts beer drinkers engaged in a drinking competition of sorts. The use of shadow and contrasts in light is pronounced and is reminiscent of Caravaggio. Although the scene is a merry one, Death, symbolized by the skeleton, is present to encourage their excesses, marking them for an all too obvious fate. The setting is magnificently constructed and the lively treatment owes much to Frans Hals. The allegory is striking in the contrast it depicts between the carefree frolickings of the figures and the tragedy awaiting them.

So it seems not everyone agrees about what’s going on in the painting, but it seemed appropriate for Halloween because of the skeleton and the spectre of death it represents.

Leyster painted a number of portraits and genre paintings, and at least one more with beer. Below is The Merry Drinker, from 1630.

Judith_Leyster_Jolly_Toper

Unfortunately, she stopped painting after she married. Of course, it was the 17th century. You can read her biography at Wikipedia and at the National Museum
of Women in the Arts. And you can see more of her paintings at ArtCyclopedia, Olga’s Gallery, the Web Gallery of Art and the WikiMedia Gallery.

Filed Under: Art & Beer, Beers Tagged With: History, The Netherlands

Guinness Ad #91: Guinness Gets Home

October 29, 2011 By Jay Brooks

guinness-toucan
Our 91st Guinness ad apparently is advertising home delivery, or at least being available at home, by featuring a deliveryman walking down a residential street with a couple of cases of Guinness while virtually everyone living there is out on the front porch, balcony or window wondering aloud; “Is that my Guinness?” At the bottom of the ad it reads “Guinness gets home.”

Guinness-gets-home-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #465: Fans Who Know …

October 28, 2011 By Jay Brooks


Friday’s ad, in honor of the St. Louis Cardinal’s world series victory earlier tonight, is a Budweiser ad that appeared on the Cardinals scorecard in 1954. With the tagline “Fans Who KNow … Buy Bud,” the scene is a baseball game in the late 1800s. I love the block of ice sitting on top of the wooden keg to keep the beer cold.

Bud-1954-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Sports

Beer In Ads #464: Be Light Hearted …

October 27, 2011 By Jay Brooks


Thursday’s ad is for Canada’s Carling’s Red Cap Ale, from 1952. The nautical couple romantically drinking their ale — light and hearty — are “having something extra for [their] money.” And I love that slogan. “Be Light-hearted … Stay Light-hearted … drink Carling’s Red Cap Ale.” Priceless.

beer-life-06-16-1952

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #463: Make It Pabst … While The Sun Shines

October 26, 2011 By Jay Brooks


Wednesday’s ad is for Pabst, from 1936. It’s actually for Pabst Export Beer and specifically in the “Original Pabst TAPaCan.” I’m not quite sure about that slogan, “Make It Pabst … While The Sun Shines.” The ad copy refers to Pabst when it’s sunny as “a cool safe drink.” Also, at the bottom of the ad, there’s also another product being advertised: “Old Tankard Ale,” whatever that is.

pabst 8-26-1936

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #462: Pleasant Memories of Olden Times

October 25, 2011 By Jay Brooks


Tuesday’s ad is another one for Schlitz, this one from from 1937. The image used is somewhat odd. It looks like a tavern in colonial America but drinking from ceramic German steins. The tagline, “Pleasant Memories of Olden Times,” is followed by “Schlitz in ‘Steinies'” I assume they’re trying to connect the old steins with the new steinies, which were created to compete with the popular beer cans.

Schlitz-Life-09-06-1937-69-M

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #461: 7th Inning Schlitzstretch

October 24, 2011 By Jay Brooks


Monday’s ad is for Schlitz from 1957. It was part of their Schlitzerland ad campaign, one of my absolute favorites by any brewery. I just love the artwork. And the baseball theme seemed appropriate as we just watched game 5 of the World Series. So come on, “Be a Schlitzer. Be refreshed.”

schlitz-Life-07-01-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Guinness Ad #90: Guinness Rugby

October 22, 2011 By Jay Brooks

guinness-toucan
Our 90th Guinness ad is a sports-themed one with, naturally, the familiar slogan “Guinness for Strength.” The Guinness rugby player, presumably bolstered by his drinking Guinness, is running for a score wile keeping the entire opposing team at arms length — literally.

Guinness-rugby

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Sports

Beer In Ads #460: In A Hurrying, Scurrying World There’s Serenity In Beer & Ale

October 21, 2011 By Jay Brooks


Friday’s ad is a brewery industry PSA from 1941, brought to you by the United States Brewers Foundation. After Prohibition, the beer industry was sensitive to the fact that prohibitionists sentiments did not magically melt away with the passage of the 21st Amendment and produced a number of ads portraying beer as “America’s Beverage of Moderation” and other positive associations. You’ve got to love ad copy that begins “In a hurrying, scurrying world there’s serenity in beer and ale.” Now that’s a picnic I want to go on!

USBF-Life-08-04-1941

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #459: Ballantine Bowling

October 20, 2011 By Jay Brooks


Thursday’s ad is for Ballantine Ale and is — I’m guessing here — from the late 1940s-50s given that that was the time when bowling was king. The ad shows a cutaway of a bowling alley, with the bar at the right, and seemingly every person there having either a ball or a beer in their hand. You have to love a sport where drinking is not only allowed, but encouraged. And how about that lovely poem?

A cheery chatter at the Alleys tonight;
     The pins are flying left and right.

The “Beer frame” next … everyone agrees,
     Ballantine, waiter, over here, please!

We’ve learned long since this beer will hold
     Its flavor even when when ice cold!

A-a-h! that deep-brewed flavor chill can’t kill—
     Another round? Of course we will!

ballatine

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: John H. Stahl November 14, 2026
  • Historic Beer Birthday: Philip Kling November 14, 2026
  • Beer In Ads #5392: Anheuser-Busch Bock Beer November 14, 2026
  • Historic Beer Birthday: William IV, Duke of Bavaria November 13, 2026
  • Historic Beer Birthday: Hans Johann Claussen November 13, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.