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Jay R. Brooks on Beer

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Beer In Ads #390: Ballantine, How American It Is …

June 13, 2011 By Jay Brooks


Monday’s ad is a 1942 ad for Ballantine Ale. It was the first full year that we were involved in World War 2, so it’s decidedly patriotic. The tagline is “How American it is … to want something better!” I like the simplicity of the ad, just a single beer bottle.

Ballantine-1942-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Guinness Ad #72: Fishing

June 11, 2011 By Jay Brooks

guinness-toucan
Our 72nd Guinness ad is again from the “Guinness For Strength” series, with a fisherman reeling in a whale-sized fish, presumably thanks to the pint of Guinness sitting next to his chair. The fish looks every bit as surprised, even a little scared, as the dog and the fisherman.

guinness-fishing

And here’s a slightly different variation of the ad.

Guinness-big-fish

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #389: Bud’s Woman In White

June 10, 2011 By Jay Brooks


Friday’s ad is a 1957 ad for Budweiser. It’s yet another in the “Where there’s life … there’s Bud” series. This one shows a striking woman dressed in a white shawl (or at least hood) in bright light being poured a Budweiser. She’s staring longingly into, presumably, the eyes of the pourer.

Bud-white-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #388: The Bud Hair Flip

June 9, 2011 By Jay Brooks


Thursday’s ad is a 1960 ad for Budweiser. It’s yet another in the “Where there’s life … there’s Bud” series. In the ad, apparently the sound of beer being poured into a glass is enough to turn her head fast enough that her hair flips around and the expression on her face screams “surprise!”

Bud-1960-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #387: Kiss That Bud Foam

June 8, 2011 By Jay Brooks


Wednesday’s ad is a 1956 ad for Budweiser. It’s another in the “Where there’s life … there’s Bud” series that was common in the late 1950s. The ad shows a can of Budweiser Lager Beer, freshly poured. Is it just me, or this ad just one big double entendre? Between the look on the guy’s face, who just poured the beer, and the woman bending down, who looks as if she’s about to kiss the head … something’s going on there. Or am I reading too much into that?

Budcan-1956

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #386: Budweiser Plays The Harp

June 7, 2011 By Jay Brooks


Tuesday’s ad is a 1959 ad for Budweiser. Using the “Where there’s life … there’s Bud” slogan that was common in the late 1950s, the ad shows a Harpist paying little attention to her harp with all eyes on the beer.

Bud-1959-harp

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #385: Bud’s Exotic Waitress Uniforms

June 6, 2011 By Jay Brooks


Monday’s ad is a 1948 ad for Budweiser. Using the “There’s nothing like it … absolutely nothing” slogan that was common in the later 1940s, the ad features a pair of waitresses some pretty odd uniforms. They look like something out of Sinbad the Sailor.

Bud-1949-waitresses

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Guinness Ad #71: Victory Gardening

June 4, 2011 By Jay Brooks

guinness-toucan
Our 71st Guinness ad is also from the “Guinness For Strength” series, with the yield of vegetables a direct result of the bottle of Guinness peeking out of the basket the gardener is carrying on his head. Now that’s a green thumb.

Guinness-veggies

And here’s a variation of the ad, presumably from just after World War 2, since the word “victory” is crossed-out and “plenty” written in just above it.

Guinness-plenty

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #384: Hamm’s, So Light … So Smooth … So Mellow

June 3, 2011 By Jay Brooks


Friday’s ad is also from 1950, and is a billboard for Hamm’s. I love their insistence that the beer is “So Light … So Smooth … So Mellow” and is “The Gold Standard of All Fine Beer.”

Hamms-bw-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #383: Meister Brau, You Can’t Serve A Finer Glass Of Beer

June 2, 2011 By Jay Brooks


Thursday’s ad is from 1950, and is for Meister Brau beer. The slogan for this billboard is “You can’t serve a finer glass of beer.”

Meister-Brau-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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