Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Anchor Christmas Day 2013

November 25, 2013 By Jay Brooks

anchor-xmas13
Time was when today, the Monday before Thanksgiving, was the traditional day on which Anchor’s Our Special Ale — a.k.a. their Christmas Ale — was released each year. Every year since 1975 the brewers at Anchor Brewery have brewed a distinctive and unique Christmas Ale, which is now available from early November to mid-January.

anchor-xmas13-btl
From this year’s press release:

“Here at Anchor, we strive to capture the spirit of the holiday season with our annual Christmas Ale,” said Mark Carpenter, Brewmaster at Anchor Brewing. “Much like Christmas morning, everyone anxiously awaits for the day that they can finally crack open a bottle of Christmas Ale and see what this year’s ale is going to taste like. We don’t just change the recipe and the label each year for change sake, each year we are trying to improve and make the best spiced ale we can make. We think beer lovers will be pleased when they taste the complex, spiced flavors of the our 2013 Christmas Ale.”

Since ancient times, trees have symbolized the winter solstice when the earth, with its seasons, appears born anew. This year, Anchor Christmas Ale’s tree is the beautiful California White Fir. It was hand drawn by local artist James Stitt, who has been creating Christmas Ale labels for us since 1975.

Not everyone who came to California in 1849 came in search of gold. A few came in search of trees. English botanist William Lobb was one such plant hunter. As a collector of California’s exotic flora for English nurseries, the “lynx-eyed” Lobb (born in East Cornwall in 1809; died in San Francisco in 1864) was responsible for the introduction of fifty-eight species of California plants to English gardens, including Giant Sequoia and California White Fir.

In its youth, the symmetry of California White Fir’s pyramidal form makes it the ideal Christmas tree. Its shade tolerance allows it to thrive at modest size for years amid groves of much taller Sequoias; yet it can attain heights of up to 160 feet when given the opportunity. The winged seeds of the California White Fir are collected not only by botanists, but also by mountain songbirds, chipmunks, and squirrels.

Even though for the last few years, Anchor’s Christmas Ale is released in early November, I continue to observe Anchor Christmas Day on the Monday before Thanksgiving. I know I’m a sentimental old fool, but I liked that they used to wait that long to release it, even though I understand why they had to abandon it. But some things are worth waiting for. If you agree with me, please join me in drinking a glass of this year’s seasonal release tonight. Happy Anchor Christmas Day!

anchor-xmas-2013

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Christmas, Holidays

Beer-Fed Turkeys Taste Better

November 16, 2013 By Jay Brooks

turkey
An AP story, Farmer says beer for birds improves flavor, claims that at least one farmer believes that’s the case. According to the AP article, Joe Morette of New Hampshire started giving his turkeys beer in 1993, when on a hot July day, “[a] turkey knocked one over and started drinking and they’ve been sipping the suds ever since.” He continues. “Morette, who prefers serving the turkeys lager, insists the beer makes birds fatter, more flavorful and juicier.” Peta is reportedly against this and stated “turkeys shouldn’t be fed beer and ‘farmers across the country use questionable practices to keep costs down or to alter the taste of animals’ flesh because their priority is profit, not the animals’ welfare.'” As far as I ‘m concerned that’s reason enough it’s a good idea.

Happily, cooler heads prevailed. “[A] poultry expert with the University of New Hampshire Cooperative Extension said it is unlikely that the birds are suffering. ‘I don’t know exactly how much beer each turkey is consuming, but it would have to be a lot in order for it to kind of have the same effect as too much beer on people,’ said Carl Majewski, a field specialist in food and agriculture.”

turkeys-and-beer

It could even be good for them.

Kathi Brock, national director of Humane Heartland, which oversees the treatment of farm animals, said that standards from the American Humane Association don’t prohibit serving beer to animals. “I consulted with an avian veterinarian who said that while giving beer to turkeys is not a standard protocol, hops could be beneficial for the intestinal tract,” Brock said.

Filed Under: Beers, Food & Beer, Just For Fun Tagged With: Food, Holidays, vid

Beer In Ads #1017: The Ammunition Is Being Passed

November 11, 2013 By Jay Brooks


Monday’s ad is for Budweiser, from 1943. In honor of Veterans Day, it’s a World War 2 era Navy ad. The tagline, “The Ammunition is being passed,” is a reference to “Praise the Lord and Pass the Ammunition” an patriotic song written by Frank Loesser in 1942. It was a response to the attack on Pearl Harbor that marked American involvement in World War II.

Bud-1943-ammunition

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Beer In Ads #1011: Jack-O-Lantern Scarecrow

November 1, 2013 By Jay Brooks


Friday’s ad is for Rheingold Beer, from 1955, and features Miss Rheingold from that year, Nancy Woodruff. The ad shows Miss Rheingold with what must be one of the ugliest Halloween Jack-O-Lantern’s I’ve ever seen. It looks more like a scarecrow than a pumpkin.

Rheingold-1955-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays

Beer In Ads #1010: Lighting The Jack-O-Lantern

October 31, 2013 By Jay Brooks


Thursday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. The ad shows Miss Rheingold looking bewitching as she’s lighting the candle for the Halloween jack-o-lantern. Happy Halloween.

Rheingold-1946-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays

National Drink Beer Day

September 28, 2013 By Jay Brooks

drink-beer-day
You may have heard the news that today is “National Drink Beer Day,” a worthy addition to the canon of beer holidays, and as far as I can tell was created as recently as 2012. That’s when the National Drink Beer Day Facebook page was created, at least. Both the Facebook page and the website for National Drink Beer Day offer no insights or indeed any information whatsoever about the holiday’s origins or purpose. No matter, it seems to have captured peoples’ imagination and the day appears to have caught on. One thing I’ve learned in the 35 years that I’ve been collecting holidays is that anyone can make up a holiday, the real trick is acceptance, getting people to observe and celebrate it. But who wouldn’t want to celebrate drink beer day, something most of us already do on a daily basis the other 364 days of the year? So it’s no surprise that National Drink Beer Day and I, too, will mark the day by — wait for it — drinking a beer!

But Mental Floss had another way to observe the new holiday, and posted a fun list of 25 Amazing Facts for Drink Beer Day. You’ve probably heard many of them before, but it’s fun to see them all in one place. Pick one and drink a toast today to celebrate National Drink Beer Day.

  1. After he won the Nobel Prize, Niels Bohr was given a perpetual supply of beer piped into his house.
  2. The Code of Hammurabi decreed that bartenders who watered down beer would be executed.
  3. At the Wife Carrying World Championships, first prize is the wife’s weight in beer.
  4. A cloud near the constellation Aquila contains enough ethyl alcohol to fill 400 trillion trillion pints of beer.
  5. Coined in the early 1900s, the word “alcoholiday” means leisure time spent drinking.
  6. The builders of the Great Pyramid of Giza were paid with a daily ration of beer.
  7. During WWII, a bear named Wojtek joined the Polish army. He transported ammunition and sometimes drank beer.
  8. Fried beer won Most Creative Fried Food at the 2010 Texas State Fair.
  9. The top five states for beer consumption per capita: 1. North Dakota, 2. New Hampshire, 3. Montana, 4. South Dakota 5. Wisconsin.
  10. Germany is home to a beer pipeline. Taps in Veltsin-Arena are connected by a 5km tube of beer.
  11. Thomas Jefferson wrote parts of the Declaration of Independence in a Philadelphia tavern.
  12. Cenosillicaphobia is the fear of an empty glass.
  13. At the end of Prohibition, FDR said, “What America needs now is a drink.”
  14. Winston Churchill called the concept of Prohibition was “an affront to the whole history of mankind.”
  15. George Washington insisted his continental army be permitted a quart of beer as part of their daily rations.
  16. Oktoberfest originally started as a festival celebrating the 1810 marriage of Crown Prince Ludwig.
  17. At spas in Europe, you can literally bathe in beer as a physical and mental therapeutic treatment.
  18. In the 1990s, the Beer Lovers Party ran candidates in Belarus and Russia.
  19. J.K. Rowling invented Quidditch in a pub.
  20. Beer helped Joseph Priestly discover oxygen. He noticed gases rising from the big vats of beer at a brewery and asked to do some experiments.
  21. A Buddhist temple in the Thai countryside was built with over a million recycled beer bottles.
  22. The moon has a crater named Beer.
  23. Beer soup was a common breakfast in medieval Europe.
  24. At the start of Bavarian Beer Week in Germany, an open-air beer fountain dispenses free beer to the public.
  25. In the 1980s, a beer-drinking goat was elected mayor of Lajitas, TX.

Mental Floss also has another worthwhile beer list one telling the stories of 10 Things Created Over a Couple of Beers. Hopefully, everyone should be able to find a good reason to enjoy a beer today in those two lists.

national-drink-beer-day

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Holidays

Happy IPA Day!

August 1, 2013 By Jay Brooks

hops
As today is IPA Day, we should remember that as wonderful as these hoppy beers are, there’s a lot of mythology surrounding them, much of which is exaggerated or simply untrue. Several British beer historians have been working hard to reveal the truth — and dispel the myths — and have largely shown that the standard story of IPAs is simply not accurate. A good place to start is with my friend Martyn Cornell, and his Five facts you may not have known about India Pale Ale. For even more great information, buy his wonderful book, Amber, Gold & Black. Amazingly, he often gets angry comments and e-mails from Americans who prefer their cherished mythology over learning the truth. And there’s also Pete Brown (author of Hops and Glory) and Ron Pattinson, too, who have taken a good look at IPA’s history.

I’m starting to think we should lose the “India” in IPA and replace it with “Imperial,” although I know some people have a hard time with that modifier, too. But in a sense, an IPA is an imperial version of a pale ale, so it seems like it would work; and it would allow an Imperial Pale Ale to remain an IPA. Furthermore, Double IPAs and Triple IPAs could continue to be called by those names, with a minimum of fuss, although we’d have to ditch Imperial IPA in favor of Double.

To me, the most exciting thing about IPAs these days is that IPA is no longer simply one kind of beer, if indeed it ever was, but instead has fractured into numerous varieties. As I detailed in my latest newspaper column, IPA Day, there is currently American-style IPA, English-style IPA, Imperial/Double IPA, Triple IPA, Black IPA (or Black Ale), White IPA, Rye IPA, Belgian IPA (or Belgo-IPA), Farmhouse IPA, Wild IPA, IPL, Red IPA, herbal IPA, spiced IPA, Session IPA, West Coast IPA, San Diego IPA, Single Hop IPA, and who knows how many others. I’m sure someone is working on a Quad IPA right now. Can a Fruit IPA be far behind? But whatever kind of IPA you hoist today, enjoy the hop flavors in it, secure in the knowledge that there are more different beers being called an IPA than at any other time in history. To me, that’s certainly worth celebrating. Happy IPA Day!

ipa-day

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: History, Holidays, Hops, Mythology

July 4 Infographic

July 4, 2013 By Jay Brooks

4thjuly
Today’s bonus infographic, since this is the only day I can really use it, is about all things “4th of July.” It was created by DegreeSearch.org, and includes a mention o beer as one of the historical factoids in the infographic.

july4th
Click here to see the infographic full size.

Filed Under: Beers, Events, Food & Beer, Just For Fun Tagged With: Food, Holidays, Infographics

Beer In Ads #880: Viva El Gran Sabor

May 5, 2013 By Jay Brooks


Today’s ad is a holiday ad for Cinco de Mayo, for Miller Lite, though I don’t believe it’s very old. The model reminds me of Sofia Vergara from Modern Family, though my wife assures me it’s not. Viva El Gran Sabor translates as “experience the great taste.”

Given that the holiday commemorates the Battle of Puebla, where Mexican forces defeated Napoleon III’s French army in 1862, it’s odd how America has turned it into such a party holiday. Business Insider has an interesting take on How Beer Companies Turned A Minor Holiday Into America’s Favorite Mexican Drinking Day. And while it may be a relatively minor affair in Mexico, here in the States it’s actually an “official” holiday, at least since 2005, when in June of that year, the U.S. Congress sent a proclamation to the President for him to sign “calling upon the people of the United States to observe Cinco de Mayo ‘with appropriate ceremonies and activities.'” Certainly this ad shows the amount of reverence we tend to show for what should be a more solemn holiday. Maybe that’s what Congress meant by “appropriate ceremonies and activities.”

Miller-cinco-de-mayo

Filed Under: Art & Beer, Beers Tagged With: Advertising, Holidays, Mexico

Drink Like The Irish

March 17, 2013 By Jay Brooks

stpatrick
Today’s infographic is from NerdWallet, and is part of a story on St. Patrick’s Day trends in how people are celebrating this year. In Study: Consumers Can Save $2.6 Billion By Avoiding Pubs and Sticking to House Parties This St. Patrick’s Day. I’m not sure if I’m convinced, although I’ve avoided going out for St. Patrick’s Day for years. Still, some interesting bits of information.

stpat-infog
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Holidays, Infographics, Ireland

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5182: Full ‘O Pep … And Rarin’ To Go! January 25, 2026
  • Historic Beer Birthday: Robert Burns January 25, 2026
  • Historic Beer Birthday: Christian Heuser January 25, 2026
  • Historic Beer Birthday: Jacob Knecht January 25, 2026
  • Beer In Ads #5181: Turn Winter Into Spring January 24, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.