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Historic Beer Birthday: Henry H. Rueter

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rueter
Today is the birthday of Henry Hermann Rueter (December 9, 1832-November 27, 1899). He was born in Westphalia, Germany, but moved to Boston, Massachusetts. In 1867, along with Irishman John R. Alley, founded the Highland Spring Brewery. By 1885, they had moved to Heath & 165 Terrace Streets, but was known after that as Rueter & Co., Inc., although their trade name continued to be the Highland Spring Brewery. After prohibition ended, they were known as the The Croft Brewing Co., but in 1952 were bought by the Narragansett Brewing Co., who closed them for good the following year.

Henry-H-Rueter

Here is a biography from the Boston Landmarks Commission when the property where the brewery was located applied for historic status, researched by Angelica Coleman and Marcia Butman:

Henry Rueter was born in 1832 I the province of Westphalia, Germany. He immigrated to the US in 1851 and after a short stay in New York came to Boston and worked for the Roxbury brewer G. F Burkhardt. With John D. Alley he established Highland Springs Brewery. After Alley withdrew to form his own company, the firm reorganized as Rueter and Co. After Rueter’s death (1899) his sons retained control of the company.

Another source discusses the family background. “The family was founded in this country by the late Henry H. Rueter, who came to Boston in 1831, at 18, from Gutersloh, Westphalia, his birthplace. He was of honorable ancestry, uniting the blood of the Rueters and the Von Eickens.”

Henry-Rueter

From “The Men of Boston and New England, The Boston American,” 1913

Henry H. Rueter founded the Highland Spring Brewery in 1869, and in three years had made it the largest brewery in the United States and today it still maintains its place as the greatest ale brewery of America.

The present head of the family is Henry A. Rueter, born in Boston, educated in Germany, and now in his fifty-fourth year. He is president of Rueter & Company; and of its affiliated lager beer interest the A J. Houghton Companv; and is a director in the National Rockland Bank, the American Trust Co., the Roxbury Institution for Savings, and the Mass. Bonding and Ins. Co. He was one of the incorporators ot the Mass. Automobile Club, and has served it in various capacities. The Country Club and the Algonquin Club count him among their members as does the Boston Chamber of Commerce. Mrs. Rueter was Miss Bertha Glover, only daughter of the late William H. Glover of Rockland, Me. They have two children,-William G. Rueter, now in his final year at Harvard, and Miss Martha Von Eicken Rueter.

A graduate of Harvard, and later a student at Boston Univ. Law School and Bonn University, Germany, Conrad J. Rueter is a recognized authority on the technical and practical application of the liquor law. He has served his city for upwards of seventeen years as trustee of the Boston City Hospital having been reappointed in 1913 for another five vear term. He belongs to the Boston Art Club, the Puritan Club, and the Harvard Club; and is a member of the Liederkrantz Club of New York. In his fiftieth year, his pleasure in outdoor sport is evidenced bv his membership in the Mass. Automobile Club, the Brae Burn Country Club and the Wollaston Golf Club Mrs. Conrad J. Rueter was Miss Ramseyer. There is one son.-John Conrad Rueter.

At the head of the sales staff is Frederick T. Rueter. and the brewing department itself is in direct charge of Ernest L Rueter. youngest of the four brothers, as general manager and master-brewer. Both names appear on the rolls of the Boston Athletic Assn. Ernest L. Rueter is also a member of the Country Club. Frederick T. Rueter is unmarried. Mrs. Ernest L. Rueter was Miss Myra Chevalier, and there is one daughter-Miss Jeanette.

Highland_Spring_Brewery_ale_&_porter._Rueter_&_Alley,_Boston

And here’s another short history of the brewery from the Wikipedia page about the Highland Spring Brewery Bottling and Storage Buildings:

The Highland Spring Brewery was founded in 1867 by a pair of immigrants, one Irish and the other German. The enterprise was a significant success, producing lagers, ales, and porters, and eventually gaining a nationwide reputation. In part for legal reasons, the two buildings built by the company (one for production, the other for storage and bottling) were connected by a tunnel and piping. The brewer ceased operations when Prohibition began in 1920. One of the company’s brewmasters opened the Croft Brewery in the 1892 building in 1933 after Prohibition ended, the storage building having been sold to the Ditson Company and significantly altered for its use. Croft was acquired by Narragansett Brewing Company in the 1952, and operated on the premises for just one year before closing the plant and moving production to their Rhode Island Brewery until 1981 when it too closed.

The Highland Spring Brewery around 1920.

Beer In Ads #5135: Only The Lilacs Wait For Spring … When Bock Beer Is Here In December!

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Pickwick Bock Beer, which was published on December 7, 1953. The brewery was the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. operates one of its breweries.  This ad ran in The Republican, from Springfield, Massachusetts.

Beer In Ads #4989: You’ll Like Pickwick Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Pickwick Bock Beer. The ad was published on June 5, 1951. The brewery was the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. operates one of its breweries. This ad ran in The Boston Globe, of Boston, Massachusetts.

Beer In Ads #4960: Pickwick Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Pickwick Bock Beer and was published May 5, 1951. The brewery was the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. has operates one of its breweries. This ad ran in The Morning Union, of Springfield, Massachusetts.

Beer In Ads #4889: Boylston Bock In Color

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad for “Boylston Bock,” was created in the 1930s, and is a colorized reproduction of yesterday’s poster. which was originally from around 1890. The Boylston Brewery was located in Boston, Massachusetts. The originaly lithographer was Donaldson Litho. of Newport, Kentucky, but this reproduction was done by Erie Lithograph & Printing of Pennsylvania, who are best known for their circus posters. One of its most prominent artists was “John Seyschab [who] studied art in his native Nuremberg, Germany, before coming to Erie and Erie Lithograph in 1917.”

Beer In Ads #4888: Boylston Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad for “Boylston Bock,” was created sometime before 1918, and most likely around 1890, plus or minus, known as both the Boylston Brewery and Haffenreffer & Co., which were their trade names from their founding in 1870 until Prohibition. The brewery was located in Boston, Massachusetts. The lithographer was Donaldson Litho. of Newport, Kentucky.

Beer In Ads #4886: The Boss Lager

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad for “Bock” was created for the Jacob Wirth, a restaurant at 60 Elliot Street in Boston, Massachusetts. While it’s titled “The Boss Lager,” there are several references and mentions of bock. The poster depicts a strongman astride a giant beer bottle, holding a wood cask on his shoulder, all while the bottle is affixed to a large goat. The restaurant is shown on the right, and in the street next to the goat, a man with muttonchops is pouring a beer for Uncle Sam. There’s also a crowd of people on the left, including several more goats, and at least one of them is shouting: “No use!! We can’t Bock it!!! Let’s get!” The lithograph was created in 1877, and was published by A. Trochsler & Co. Lithographers, who were located at 292 Washington Street in Boston.

Beer In Ads #4884: Pfaff’s Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad for “Bock” was created for the H. & J. Pfaff Brewing Co., which was located in Boston Massachusetts. They were in business from 1857 until 1918. The lithograph was created in 1877, and was published by A. Trochsler & Co. Lithographers, also of Boston. The artist who created it was Charles Wellington Reed, who in addition to his work as an illustrator and artist, he was also at the Battle of Gettysburg, where he received the Medal of Honor for bravery.

Beer In Ads #4882: G.F. Burkhardt’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad for “Bock” was created for the G.F. Burkhardt Brewing Co., which was located in Boston Massachusetts. They were in business from 1850 until 1918. The lithograph was created in 1877. The artist who created it was Charles Wellington Reed, who in addition to his work as an illustrator and artist, he was also at the Battle of Gettysburg, where he received the Medal of Honor for bravery.

Beer In Ads #4849: Roessle Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad for “Bock” is for the Roessle Brewery of Boston, Massachusetts. The chromolithograph was created in 1894. The lithographer was H. Schile & Co. of 295 Bowery in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company.