Brookston Beer Bulletin

Jay R. Brooks on Beer

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Historic Beer Birthday: John G. Schemm

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Today is the birthday of John G. Schemm (January 7, 1834-March 24, 1899). He was born in Germany, but when he was 22, in 1852, he and his father moved to the U.S., settling on a farm near Detroit. Unfortunately, after a short time, John’s Dad passed away, and he moved to Saginaw, Michigan in 1864. With business partner Christian Grueler, he started a brewery, the Schemm & Gruhler Brewery, in 1866. Three years later, Gruhler passed away and he brought on another partner, renaming the brewery the Schemm & Schoenheit Brewery in 1874. But by 1881, he bought him out, and it became the John G. Schemm Brewery. When he passed away, his son George C. Schemm took over, and incorporated it in 1899 as the J. G. Schemm Brewing Co. Inc. It closed in 1919 due to prohibition, and was sold to another business who tried reopening it as the Schemm Brewing Co. Inc., but it closed for good in 1938. While I found some information on the brewery, there was very little about Schemm himself, not even a picture of him.

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This account of the brewery is from the “Industries of the Saginaws: Historical, Descriptive and Statistical,” by John W. Leonard, published in 1887.

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This Schemm’s obituary from the American Brewers Review in 1899:

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This short account is from “100 Years of Brewing,” published in 1903.

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Beer In Ads #4826: Bock Beer Toast

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad depicts a young woman and a goat looking each other in the eye over a barrel of Bock Beer and drinking a toast. Behind them on the left is another goat rolling a barrel and to the right is a goat bartender smoking a pipe. The chromolithograph was created in 1882 by the Calvert Lithographing and Engraving Co. of Detroit, Michigan.

Beer In Ads #4817: Bock Couple

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bock Beer, created in 1883. The chromolithograph was done by the Calvert Lithographing Engraving and Map Publishing Co., which appears to have been located in Detroit, Michigan.

Beer In Ads #4812: Detroit Bock Beer

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Bock Beer, and was created in 1882. It’s a chromolithograph but the lithographer is not known, except that its origin is Detroit, Michigan.

Beer In Ads #1730: Zynda’s Bock

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Thursday’s ad is for Zynda’s Bock, from who knows when. John Zynda operated a brewery in Detroit, Michigan, at least until he closed in 1947. Before prohibition, his brewery was known as the White Eagle Brewery, but during prohibition he went underground, literally, and kept brewing beer under the name, John Zynda & Sons Brewery. Here’s a story about they kept making bee through prohibition, from Found Michigan:

Trouble was brewing for Michigan beer companies—big and small—in the spring of 1917, when Michigan jump-started the Prohibition era with its own statewide ban on alcohol nearly three years before the 18th Amendment made drinking a national taboo. Just a handful of Michigan brewers would survive through to the end of Prohibition in 1933, and those that did had to get creative. Several of the bigger companies began making and promoting the still-legal canned hopped malt syrup (the key ingredient needed for homebrewing); Stroh’s turned to making ice cream; and Detroit beer tycoon John Zynda even took his operation underground—literally. In order to avoid the cops, he dug a tunnel from his bottling shop to a garage across the street, rolling the beer to safety a half barrel at a time. When a shipment was ready, he’d then send an empty delivery van away as a decoy, while the real thing made its way off to customers in a car waiting the next block over. Detroit brewers like Zynda, however, had an even harder time making a go of it as of 1927. That year, Canada ended its partial Prohibition, and many Detroit beer makers found it hard to compete once a legal draft at a Windsor saloon was just a boat ride away.

After prohibition ended, and they were legal once again, their name changed to the Zynda Brewing Co. When they brewed Zynda’s Bock, is something I wasn’t able to answer, and although it looks like it’s from the late 1800s, I can’t say for sure.

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Oskar Blues Buys Perrin Brewing

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oskar-blues-blue Perrin
Oskar Blues, makers of Dale’s Pale Ale and other canned beers, has announced acquisition of the Perrin Brewing Co. of Comstock Park, Michigan (near Grand Rapids). MLive is reporting the deal, and that as part of it, Keith Klopcic, who formerly worked with nearby West Side Beer Distributing, becomes the new president at Perrin Brewing Co., replacing founder and former brewery head Randy Perrin. According to the article, “financial terms of the deal were not disclosed.” I love this quote: “Other than that, it’s the same company,” said Klopcic. “Nothing changes.” Not to second guess the deal, especially since I don’t personally know the parties involved (apart from Dale Katechis from Oskar Blues), but saying nothing changes when a brewery head and (I presume) a founder leaves a company when it’s sold doesn’t strike me as a particularly honest assessment.

Dan Perrin and Jarred Sper will continue running the brewery alongside production manager and head brewer John Stewart and his team. Sper, who will be vice president of sales and marketing at Oskar Blues-owned Perrin, said the brewery is very excited by the acquisition deal.

According to MLive, here’s what Dale had to say:

In a statement, Oskar Blues founder Dale Katechis called the deal “a radical thing.”

“We at Oskar Blues love the Michigan craft beer scene and what the guys at Perrin are doing,” Katechis said. “We feel that Perrin and Oskar Blues have the same mindset toward the craft industry and this partnership will allow us to share information and innovative ideas with one another.”

In December, the breweries teamed up on a lager called “Cornlaboration” that was sold only in Michigan, a state in which Oskar Blues began distributing in 2013.

Until Oskar Blues’ canned beer sales outstripped their original brewpub, they were considered one of the country’s largest brewpubs, so it’s interesting to see them reach a point where they’re acquiring additional brands and another brewery.

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Drinking Non-Alcoholic Beer Can Be A Crime?

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There was a news item a few days ago that recently a fifth grade teacher in Michigan offered students non-alcoholic beer — O’Douls — as part of “a lesson on colonial times,” with the intention to “represent ale common in the 1700s and consumed because of the scarcity of clean water.” Sounds harmless enough. No students were forced to try it, but they had the opportunity to sample it if they wished to. What could go wrong?

What the teacher didn’t know is that apparently it’s actually illegal to give a minor in Michigan a non-alcoholic beer. The law was passed back in the 1950s, when people were even nuttier about alcohol than they are today, if that’s possible, but Michigan did pass a law making it illegal for minors to drink non-alcoholic beer. Here’s the entirety of the law:

THE MICHIGAN PENAL CODE (EXCERPT)
Act 328 of 1931

750.28 Cereal beverage with alcoholic content; furnishing to minors, penalty.

Sec. 28.

Any person who shall sell, give or furnish to a minor, except upon authority of and pursuant to a prescription of a duly licensed physician, any cereal beverage of any alcoholic content under the name of “near beer”, or “brew”, or “bru”, or any other name which is capable of conveying the impression to the purchaser that the beverage has an alcoholic content, shall be guilty of a misdemeanor.

History: Add. 1957, Act 283, Eff. Sept. 27, 1957

How Kafkaesque. The state defines what non-alcoholic means then still makes it illegal even if it’s within their own definition, and if it’s 0.5% or below, Michigan state’s Liquor Control Commission doesn’t even regulate it. So alcohol in cough syrup. No problem. Non-alcoholic wine? Go for it. A cereal beverage? Heavens no. That’s going too far.

And perhaps more curious, the law can be read to suggest that what’s at issue is giving the “impression” that the drink has alcohol in it, not that it really does. Because it seems like you could create a non-alcoholic beer within the legal definition but call it something random, like “Barley Pop” or “Brown Cow” and not be in violation of this law if you gave some to your children. The name seems more important than the alcoholic content. Why would that be the case?

When I was a kid, the only reason near beer existed was for kids. No sane adult would drink it. My first taste of beer was from a can of near beer that my parents bought for me when I expressed interest in trying beer, which was the case for some of my friends, too. It was horrible. I think that may have been the point, I don’t know.

The Flint Journal reports that the school sent letters home to parents after they discovered the “incident” but according to school district Superintendent Ed Koledo. “Nobody complained to the teacher, principal or me,” or to the police, and no disciplinary measures were taken against the teacher. Despite nobody being upset in the least, you’d think a nuclear blast had gone off, the way they talk about it.

“We talked to the teacher and said this was an inappropriate choice,” Koledo said. “There were a lot better choices to represent a colonial-era drink than what was chosen here.”

Really, what would have been a better choice to represent what the vast majority of people drank during the colonial era? And he says “a lot of better choices.” A lot? Really? I can’t wait to see the list.

“I know there was no intent to expose anyone to harm, just poor thought in this situation.”

Seriously, “poor thought?” It’s non-alcoholic beer for chrissakes, and a few kids had a sip of it in a controlled environment, not a back alley clutching a paper bag. And it was a sip. What is a sip? A teaspoon? Half an ounce? Oh, the horror.

Linden schools are drug and alcohol-free zones and Koledo said he did not know if O’Doul’s beer would constitute a violation.

Again, are we really going to split hairs because it has 0.5% alcohol (or less) in it? So is cough medicine allowed on campus? I’m pretty sure caffeine can be considered a drug, so I hope they’re going to remove the coffee maker from the teacher’s lounge. Up until the 1970s, schools in Belgium served students table beer every day.

So how exactly did this end up being a news story?

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The Moon-Faced Man

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Here’s an odd artifact, a postcard from 1910, with a Holland, Michigan postmark, featuring an illustration of a moon-faced man and the following poem:

Bike the moon, my brethren dear,
I am “full” as full can be,
Full of grace and lager beer,
Full of food and sanctity!

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