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Beer In Ads #3871: Cool Refreshment

October 7, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a bottle both melting in a large ice cube, with a lake scene for a background, with the tagline: “Cool refreshment … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3870: Aged For Many Moons

October 6, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1953. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a couple on a lake in a canoe by moonlight, with the tagline: “Aged for many moons from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3869: Yours At The Bewitching Hour

October 5, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1959. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a lakeside scene at sunset with two people holding up glasses of beer to toast, with the tagline: “Yours at the bewitching hour … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3868: Like A Cool Breeze …

October 4, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a lakeside scene with someone holding up a glass of beer to it, with the tagline: “Like a cool breeze … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3867: Reach, Sir! It’s Something Special!

October 3, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a can of beer in the snow with someone holding up a glass of beer to it, with the tagline: “Reach, sir! It’s something special! … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3866: Most Refreshing Flavor In Many A Moon

October 2, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bright yellow moon with someone holding up a similary colored glass of beer to it, with the tagline: “Most refreshing flavor in many a moon … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3865: Refreshingly Yours

October 1, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bottle of Hamm’s keeping cool in the snow with a hand holding a full glass in the foreground, and the tagline: “Refreshingly yours from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

The Kidnapping of Schmidt Brewery Son Edward Bremer

January 17, 2021 By Jay Brooks

Today is the anniversary of a pretty unsavory incident that was at least tangentially related to prohibition and brewing. On January 17, 1934, the Barker–Karpis gang kidnapped Edward Brewer off of the streets of St. Paul, Minnesota. At the time, he was the wealthy president of Commercial State Bank. But perhaps more importantly, he was also the son of Adolf Bremer, who owned the Schmidt Brewery, having married the daughter of Jacob Schmidt.

Kidnap victim Edward Bremer.

That’s thought to be important because the gang appeared to be targeting brewery owners because of their perceived disrespecting of criminal elements after prohibition was repealed. Many breweries that survived did so by working with bootleggers on the down low, which of course in many cases were part of criminal organizations. But when prohibition was repealed, they distanced themselves from those gangs once alcohol was no longer illegal. The previous year, for example, the Barker-Karpis gang successfully kidnapped William Hamm of Hamm’s Brewery, releasing him June 19, 1933, having been paid $100,000 in ransom.

Adolf Bremer with his son Edward.

Because of that history, “it is thought that Bremer was not chosen simply because of his wealth, but also because of a personal vendetta.” They planned the kidnapping for four months. The kidnappers asked for $200,000 this time, double what they’d asked for from the Hamm Brewery family, probably emboldened by their success with that kidnapping.

Naturally, it was front page news, appearing in both the St. Paul Dispatch and the Minneapolis Star.

According to Wikipedia’s account, here’s how it went down:

[Edward Bremer] was on his way to work, having just dropped his daughter off at school when he was approached by two men, one of whom was Arthur “Doc” Barker. Barker repeatedly punched and pistol-whipped him, forcing him into the back of Bremer’s car and placing blindfolding goggles over his eyes. After having some difficulty starting the vehicle, the kidnappers forced the bleeding Bremer to show them the starter button, then drove off, later switching to another car. The blood-stained vehicle was later recovered, leading to fears that Bremer had been killed.

Scene of the Bremer kidnapping, Lexington and Goodrich, St. Paul, MN, 1934

Bremer was held captive in Bensenville, Illinois. He was kept in a small room and was told that his family would be killed if he said anything to the police. He was also told to provide the names of people who could act as intermediaries. Messages demanding $200,000 were left with the Bremers’ trusted business associate and former chauffeur Walter Magee. Through Tom Brown, the gang learned that Magee had informed the police, despite the gang’s demand that he should keep quiet. They threatened to kill him and Bremer. Adolph Bremer, the victim’s father, refused to pay up unless the kidnappers provided proof of life. Edward was forced to write another note pleading to be returned to his wife and children. When Adolph also tried to reduce the ransom money, Fred Barker became enraged and suggested they should kill Edward. His brother Arthur and Karpis overruled him. In the end the ransom was paid by dropping off a bag full of cash, which was collected by George Zieger. Edward was driven to a deserted road by Ziegler and released on February 7, left on the empty road with a small amount of cash. He had to make his own way back home.

The New York Times even covered it.

After Bremer was returned, public outcry led to the FBI intensifying their efforts at bringing the criminals to justice. While not a household name to us today, “these kidnappings brought too much negative publicity, due to the recent Urschel and Lindbergh Kidnappings, and the fact that the father of the Bremer Jr. was a personal friend of President Roosevelt, who mentioned the kidnappings in a fireside chat. On November 27, 1934, Lester “Baby Face Nelson” Gillis, at that time the Public Enemy No. 1, was mortally wounded in a gun battle with the FBI and died later that night. The next day, Alvin Karpis was declared Public Enemy No. 1, which brought the full force of the FBI down on the Barker-Karpis Gang.”

The other well-known aspect of the criminals was the mother of some of the Barker brothers was apparently controlling the gang’s actions and was known as “Ma” Barker.

This account is from KSTP, the ABC affiliate in Minneapolis.

On Jan. 17, 1934, the Minnesota Historical Society says Edward was driving to work when he stopped at the corner of Lexington Parkway and Goodrich Avenue. The gang ended up blocking Edward’s path with one vehicle, and another vehicle pulled up behind him. The kidnappers then opened Edward’s door and pushed him to the ground when he was struggling. They forced Edward to sign ransom notes, and within two hours, Edward’s family friend, Walter W. Magee, received ransom instructions.

The instructions indicated a request of $200,000 in $5 and $10 bills. Magee was to print, “We are ready Alice,” in the Minneapolis Tribune’s personal ads. More ransom notes were delivered to people close to Edward, but people suspected him to be dead due to the amount of blood left in his car. Therefore, his father, Adolph, demanded a note in his son’s handwriting before he would pay. The next day a bank cashier received the requested note, according to Minnesota Historical Society.

The Minneapolis Tribune reported on Feb. 6, 1934, Magee had received the final instructions from the kidnappers to trade the ransom money for Edward. Magee was to transfer the ransom into a car with a Shell Oil sticker in St. Paul and then to trail a bus to Rochester. Afterward, Magee was to turn down a gravel road and drive until he saw five headlight flashes. Once he saw the flashes, he placed the money beside the road and drove off.

After 21 days of captivity, Edward Bremer was released.

The gang members scattered across the country to escape the FBI after authorities were able to lift fingerprints from a gas can that the Barker-Karpis gang used to refuel their car between Chicago and Minneapolis. The FBI had also recorded the serial numbers on the ransom bills.

Almost a year later, on Jan. 16, 1935, Barker and his mother were killed in a shootout with FBI officers, and Karpis remained on the run until the FBI arrested him on May 1, 1936.

Karpis was sentenced to life and served 26 years in Alcatraz.

And this one is from the BBC:

After Bremer dropped his daughter off at the Summit School in St. Paul, he was ambushed and thrown in a car. He was held for 10 days, until his family paid a $200,000 ransom.

Part of this ransom money was used to bribe police who were on the take, according to Paul Maccabee, author of “John Dillinger Slept Here: A Crooks’ Tour of Crime and Corruption in St. Paul, 1920-1936.”

“Prohibition meant bribes in order to ship liquor — to cops, judges, U.S. senators,” Maccabee told MPR News’ Cathy Wurzer. “When Prohibition was repealed and liquor was legal, they switched from bootlegging to kidnapping. The same corrupt cops that had looked the other way during the bootlegging era were also involved with kidnappings and other more nefarious deeds.”

Bremer helped federal investigators find his captors. He memorized every detail about his surroundings.

“When the FBI investigated the case, he was able to identify the specific wallpaper in the home where he was kept,” Maccabee said. “That enabled the FBI to break the case and arrest the Barker-Karpis gang.”

The gang was led by two brothers, Doc and Freddy Barker, who Maccabee describes as “psychopaths,” and Alvin “Creepy” Karpis, who was one of the most infamous gangsters of the period.

Alvin Karpis going into court in St. Paul.

And this, also from Wikipedia, covers the arrests, deaths and the aftermath of the kidnapping.

The FBI had recorded the serial numbers of all the cash used to pay the ransom. They launched an intensive investigation, declaring Alvin Karpis, presumed leader of the gang, to be “Public Enemy No. 1”. Bremer, completely traumatized and worried about the safety of his wife and children, refused to cooperate with the FBI. When they threatened to reveal what they believed about his links to organized crime, he admitted what he knew about the kidnappers, and his suspicions about their connection to Sawyer.

The gang knew that they needed to launder the money, but the intensity of the FBI pressure meant that most of their criminal contacts refused to participate. Ziegler was gunned down in a drive-by killing by unknown assailants in March. Sawyer claimed that he had arranged for the money to be laundered in Cuba. The gang withdrew to Cuba, but Karpis became concerned that the money had not been laundered and that the FBI would soon find them there. They moved to Lake Weir, Florida. Doc left for Chicago, hoping to organize a new criminal project. He was soon recognized and arrested on January 8, 1935 along with minor gang member Byron Bolton. Doc wouldn’t talk, but Bolton told the FBI everything he knew in exchange for a light sentence. Eight days later, Doc’s brother Fred Barker and mother Kate “Ma” Barker were killed in a shootout with the FBI at Lake Weir. Volney Davis was also captured, and Sawyer was tracked down and captured in Mississippi.

Alvin Karpis, who was co-leader of the gang along with Fred Barker, was arrested by the FBI in May, 1936. Karpis pleaded guilty to kidnapping and Doc Barker was convicted after a trial. Both men were sent to Alcatraz. Karpis became the Rock’s longest serving inmate, eventually being paroled in 1969 after decades in prison. Barker was shot while trying to escape from Alcatraz in 1939. Sawyer received a life sentence in 1936. He was released from prison in 1955 due to ill health and died shortly after.

The kidnapping had a significant effect on campaigns against police corruption. During the investigation it became clear to FBI agents that information was being leaked to the kidnappers. Tom Brown was strongly suspected to be the source of the leaks and forced out of the team investigating the case. Brown was implicated as a conspirator in the kidnapping after an investigation by the FBI and a hearing before the city Civil Service Board. Brown was fired from the police force, but the federal government declined further prosecution. The death and arrests of all the important Barker-Karpis gang-members greatly enhanced the reputation of the FBI.

Filed Under: Breweries, Events, Just For Fun, Politics & Law Tagged With: History, Minnesota

Beer In Ads #2668: Pour Right Pour Stite

June 12, 2018 By Jay Brooks


Monday’s ad is for the Gluek Stite, from 1964. The ad shows two women water-skiing and screaming with (delight?) If they had a couple of bottles of malt liquor, it might be something else. The ad is for Gluek Malt Liquor, which was called Stite for some reason. And that tagline: “pour RIGHT pour STITE,” followed by “Aquatenniel time … Anytime … Stite’s Right for Fun.” Also, they claim it’s the “Original Malt Liquor.” Can that be right? It was launched in 1942, and was undoubtedly one of the earlier offerings, but was it first? I’m really not sure who holds that dubious title.

Glueks-Stite-1964

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Hefe Wheaties

August 12, 2015 By Jay Brooks

Untitled
Just when you think things can’t get stranger, the makers of Wheaties — the Breakfast of Champions — General Mills have announced that they’re making a new beer, Hefe Wheaties. Expecting people to do a spit take when reading that, General Mills blog anticipated skepticism in their announcement of the new beer. “Well, you read it correctly. Wheaties has partnered with Fulton, a craft brewery in Minneapolis, to create a limited-edition Hefeweizen beer named HefeWheaties.

HefeWheaties-1

Here’s how General Mills’ describes the collaboration beer on their blog.

Wheaties is not actually in the beer, but there is wheat. And that connection helped both brands try something interesting.

“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” says Ryan Petz, president and co-founder of Fulton.

So what about the name?

“We had been sampling a number of Hefeweizens, so we had been discussing with the Wheaties team what we liked,” says Petz. “Someone on the team said HefeWheaties, and it kind of sprung out from there.”

The Hefeweizen is a south German style of wheat beer, typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties.

The “Hefe” prefix means, “with yeast.” This German-style beer often has a cloudy appearance because of the high wheat content and has a little bit of hop bitterness.

Typically served in a traditional Weizen glass, HefeWheaties will be the first beer of this style brewed by Fulton. It’s brewed with water, malted wheat, malted barley, hops from Germany, the U.S. and Australia, and a yeast strain specifically developed for fermenting American-style wheat beers.

“This was a true partnership between Wheaties and Fulton,” says David Oehler, marketing manager, Wheaties. “Both teams were passionate about this project and got to work quickly. We enjoyed the chance to collaborate with Fulton throughout the entire process from idea generation to can design.”

The idea for HefeWheaties came up earlier this summer, thanks to some connections between Fulton’s team and employees at General Mills.

Tony Libera, who manages the social media accounts for Wheaties, chatted about the possibility of a beer partnership for the brand with a friend who was a sales representative for Fulton, and the plans were put in motion from there.

The Fulton team also has other close ties to General Mills. Petz worked for us for a few years after business school, as did Fulton’s director of operations. And the wife of another Fulton founder currently works at General Mills.

So where can you find HefeWheaties?

For a limited time, beginning August 26, it will be available in the Twin Cities market in a 16oz. tallboy can. 4-packs will be sold at limited retailers in the area, while quantities last. HefeWheaties will not be available for shipment or purchase outside of Minnesota.

Also, the Fulton taproom in Minneapolis will host several events featuring HefeWheaties, with the first being held on August 26.

“We’ll see how people react to it,” says Petz. “If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.”

Hmm. Breakfast beer, anybody?

hefewheaties

Filed Under: Beers, Breweries, Food & Beer, Just For Fun, News Tagged With: Announcements, Collaborations, Food, Minnesota, Press Release

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