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Sierra Nevada to Bottle Fresh Hops

September 10, 2007 By Jay Brooks

Almost a dozen years ago, Sierra Nevada head brewer Steve Dresler was having lunch with renowned hop expert Gerard Lemmens. He had just returned from England, where he’d been helping a brewer there figure out how to use whole, unkilned hops. Gerard asked Dresler if he’d ever considered using fresh hops.

He hadn’t, of course, but the idea marinated and a few days later he mentioned it to Ken Grossman who told him to “go for it.” The first year, Dresler made only one 100-barrel batch. In the intervening years, as demand for the beer has risen quickly, many obstacles have been overcome, such as how to ship that many hops or how to convert a recipe from regular hops (which are 8-10% water) to fresh hops (which can be as much as 80% water). Also that first year, an entire UPS truck was filled with small boxes of fresh hops bundled together with holes poked into them. Today, they’re overnighted in mesh onion sacks laid out flat in a single layer of a 18-wheel refrigerator truck. Each year, both Cascade (@2/3) and Centennial (@1/3) hops are used, but because they’re different from year to year — and because the exact quantities of each differ — the beer has to be reformulated on the fly. When it’s brewed is always a moving target because it’s contingent on when the hops are ready to be picked. Often it’s around Labor Day weekend, but you never know. Over the last eleven years, the most Harvest Ale they’ve made in a single year has been around 800-900 barrels available on draft only.

This year, however, Sierra Nevada is taking a giant leap and is planning to brew 3,000 barrels, using 16,000 pounds of fresh hops in two batches. And more exciting still, two-thirds of it will be available nationwide in 24-oz. bottles. I suspect it will sell out fast, not least of which because even though they’re making triple the usual amount, it will be sent all over the country meaning only small amounts which reach most markets. I’ve learned that the final brew was done last Thursday, September 6, and they hope to have it in the bottles as early as September 24. Keep an eye out for it, and buy it right away. But more importantly, drink it right away, too. This is the very antithesis of a beer meant to be aged. Make up your own special event to drink it. Get some fresh, locally made food and cook up a great meal. Invite your favorite people over to share it with you. This is the best way to celebrate harvest time, with the fruits of the harvest, both food and drink.

Filed Under: Beers Tagged With: California, Hops, Northern California, Packaging, Seasonal Release

In Memory of Steve Harrison

August 26, 2007 By Jay Brooks

A memorial service for Steve Harrison was held at the Sierra Nevada Brewery Friday morning for employees and business associates and a family service took place earlier today at the Lakeside Pavilion at California Park in Chico. I attended the service at the brewery on Friday and it was a very moving tribute to Steve’s life. There was a slide show of photos from throughout Steve’s life, from childhood playing the background during the entire service. Several of Steve’s childhood friends from where he grew up in Woodland Hills, California told stories about him when he was younger. Then family, brewery employees, and friends from the brewing community did likewise. It was really nice to hear about so many different sides of Steve and it was great seeing how many people’s live Steve touched, mine included.

There is also an online guestbook you can sign at the Chico Enterprise-Record and another one at his funeral home website.

The following obituary is posted on the website for Harrison’s funeral home:

Steve was born June 24, 1951 at Travis Air Force Base, California to Haldon and Toni Harrison. After graduating from Taft High School in Woodland Hills, California, he enrolled at California State University, Northridge. He moved to Chico in 1976 to attend Chico State University where he graduated with a degree in anthropology.

While in college, Steve became the first employee of Sierra Nevada Brewing Co. He continued with the company for the next 27 years, most recently serving as Vice President. Steve’s role evolved from sales to a role blending the sales department with operations and production planning. For the past two years, Steve had been transitioning into retirement.

Steve was an avid cyclist, regularly joining friends on weekend rides throughout the North Valley, foothills, and mountains. He was a strong advocate for cycling in our community and a wonderful friend to his many cycling partners. He also enjoyed several foreign cycling trips with friends and family, most recently to Italy. He also loved to hike in Bidwell Park and the Sierra Nevadas.

Steve enjoyed a lifelong sense of curiosity and loved literature, fine films, and spirited conversation. He was devoted to the Chico community and appreciated its beauty, opportunities, and citizenry.

He was intensely interested in politics and was committed to progressive causes related to social justice, environmental sustainability, smart growth, economic opportunity, and universal health care.

Steve is survived by his loving wife, best friend, and cycling partner, Linda Zorn; his father, Haldon Harrison, of Culver City, California; his mother and step-father, Toni and Jack Gardner of Pittsburgh, PA; his brother, Hugh, sister-in-law, Annie, and niece, Nicole Haskins, of Venice, California; his sister, Kate Harrison and her partner, Jim Hendry, of Berkeley, California; and several step-siblings.

Steve enriched the lives of all those with whom he shared himself, worked, and biked. His good humor, companionship, helpfulness to others, and social commitment will be greatly missed.

Donations in his honor may be made to the Steve Harrison Fund, which will be used to promote environmental sustainability and alternative energy projects. Donations may be sent to Newton-Bracewell Chico Funeral Home of Chico, which is handling arrangements.

It’s hard to put into words the importance Steve had to the success of Sierra Nevada Brewing and the craft beer industry as a whole. He was among the early pioneers of our fledgling segment of the beer industry. He was a tireless champion of small breweries both out in front and behind the scenes, such as in his role as President of the California Small Brewers Association. He will be greatly missed. Please join me in drinking a toast to Steve’s memory this evening. Any craft beer will do, but if you can manage a Sierra Nevada Pale Ale, so much the better.

Filed Under: News Tagged With: California, Northern California

A Mammoth Time In Mammoth Lakes

August 23, 2007 By Jay Brooks

Earlier this month, the family and I drove the five plus hours to Mammoth Lakes, California, which is on the other side of the Sierras, near Mono Lake. It’s a bit of a trek to get there, especially with unruly toddlers in the back seat, but, in the end, well worth the trouble. If you’re a rock freak like I am, the place is just beautiful with all sort of alien landscapes with gorgeous views and places to explore. But the real reason we were in town was for the 12th annual Mammoth Festival of Beers & Bluesapalooza. This was my first time to this festival, but it’s won’t be my last. If you can manage to get yourself to this remote location in the seductive resort town of Mammoth Lakes, by all means go. This year there were over fifty craft brewers in attendance. But as great as the music is and as great as the beer festival is, be sure to save yourself some time to see the natural wonders that surround this wilderness area. There are parks galore with countless hiking trails, natural hot springs, volcanic remnants and, of course, Mono Lake. Beer, blues and Mother Nature. What more could you ask for of a weekend?

Arne Johnson and Shane Aldrich, both from Marin Brewing.

Brewer Chuck Silva from Green Flash Brewing.

“Crazy Dave” Heist from Hoptown Brewing.

For more photos from this year’s Mammoth Lakes Festival of Beers & Bluesapalooza, visit the photo gallery.
 

Filed Under: Events Tagged With: California, Festivals, Northern California, Photo Gallery

Steve Harrison’s Body Found

August 16, 2007 By Jay Brooks

The body of Sierra Nevada Brewing Vice-President Steve Harrison was found earlier today, around 4:15 p.m., in the Sacramento River, by a local resident who has helping been with the search on his Wave Runner since last week. Roughly two hours later, the local sheriff’s deputies recovered Harrison’s body, which had been caught on a snag in spot in the river known as the washout near Scotty’s Boat Landing, about half a mile from where his blue Toyota Prius had been discovered next to the river. Harrison had been missing since last Tuesday, August 7. The body has been turned over to the Butte County Coroner’s Office for an autopsy.

My heart goes out to his wife, Linda, and the rest of Steve’s family, not to mention all the close friends and colleagues at the brewery that he’d been working with since it began in 1979. The brewing community has lost one of its most influential and important members. This is very sad day for all of us.
 

Filed Under: News Tagged With: California, Northern California

Update on Search for Steve Harrison

August 12, 2007 By Jay Brooks

The search continues for Steve Harrison, Vice President of Sierra Nevada Brewing and one of the original employees of the northern California brewery, who was discovered missing Tuesday morning. There have been several news updates by the local Chico paper, but precious little new information. Saturday morning, the Chico Enterprise Record reported that a new team of tracking dogs was being brought in to confirm a previous group’s findings that Harrison most likely went into the river near where his car was found along the bank of the Sacramento River.

Another Chico story on Sunday reported that Saturday’s search to find Harrison was again unsuccessful and that the new team of dogs did confirm their earlier conclusions. Butte County Search and Rescue indicated that after four days of searching it is likely efforts will be scaled back somewhat in the coming days, although helicopters will continue to fly over the area and the underwater camera may also keep searching the river.

The San Francisco Chronicle has also now picked up the story, running on the SF Gate Saturday and in Sunday’s print edition.

Filed Under: News Tagged With: California, Northern California

Sierra Nevada VP Missing

August 9, 2007 By Jay Brooks

The Chico Enterprise Record is reporting today that Sierra Nevada Brewing Co. Vice-President Steve Harrison has been missing since Monday afternoon. He was last seen leaving work at the end of the day. His car was found the following morning near the bank of the Sacramento River on River Road in Chico, California. The keys to his car were apparently found several feet from the car in the dirt. There doesn’t appear to be any evidence of foul play, though police have indicated they can’t rule it out, either. Brewery workers have been helping in the search all week and understandably have canceled the 3rd annual Hops Festival which had been scheduled to take place this Sunday.

I’ve known Steve for over a decade and he’s one of the finest people in the industry. I just saw him in San Diego in June during a CSBA meeting at Stone Brewery we were both attending. I wish there was something we could do to help, as this news has really taken me aback. If you’re in the Chico area or are nearby, perhaps you could volunteer to help with the search. If you have any information, please be sure to contact the Butte County Sheriff’s Office at 530.538.7321. If nothing else, join me in sending positive thoughts his way that he’s found safe and sound as soon as possible.
 

UPDATE: Butte County Search and Rescue is now concluding, based upon tracking dogs brought up from Napa County, that Harrison entered the river near the spot where his car was found Tuesday. County officials have begun using an underwater camera to search the river, which in places can be as deep as twenty feet. The Oroville Mercury Register also has a follow up story.

 

Filed Under: News Tagged With: California, Northern California

Sierra Nevada Bottles Anniversary Ale

July 24, 2007 By Jay Brooks

For a long time now, if you wanted to try Sierra Nevada Brewing Co.‘s anniversary ale, you had to drive to Chico and visit the brewery pub, because that was the only place it was available … until now. This year, Sierra Nevada will be offering the 27th Anniversary Ale in bottles. I’ve only been fortunate enough to be in Chico at the right time to try the beer one time, many years ago. It’s great that it will now be much more widely available.

From the press release:

For the first time in its 27-year history, Sierra Nevada Brewing Co. will release its Anniversary Ale in bottles. For years, this coveted beer has only been available in the brewery pub in Chico, California during the fall season when the company celebrates the anniversary of its founding in 1980.

“When we heard people had driven all the way from San Francisco last year to try some of this beer, and how disappointed they were when they couldn’t take some home, we figured it was time to make our Anniversary Ale available to everyone on a consistent basis,” said brewery founder and CEO Ken Grossman.

Despite the pent-up demand, the company has historically only been able to produce its Anniversary Ale intermittently. Yet that hasn’t stemmed interest from devout followers who eagerly anticipate anything new from Sierra Nevada, which has been one of the innovators of the craft brewing renaissance since its founding in 1980.

“Ever since we put out our 25th Anniversary Ale in 2005, the demand to make this an annual beer has increased,” said Sierra Grossman, the company’s brand manager and daughter of the founder. “Since we don’t offer growlers to-go at the brewery, people have been pretty frustrated over the years that they haven’t been able to take any Anniversary Ale home.”

The 2007 Anniversary Ale features prominent usage of Cascade hops– the signature hop used in Sierra Nevada’s most popular product, Pale Ale. It is an American Style IPA with a big, fragrant pine and citrus hop aroma balanced by the sweetness of two-row pale and caramel malt. It finishes with an additional Cascade dry-hopping creating a big hop aroma Sierra Nevada fans will look forward to.

Filed Under: Beers, News Tagged With: California, Northern California, Press Release

Toronado 20th Anniversary Events

July 17, 2007 By Jay Brooks

Mark your calendars, and start training your livers for a marathon, because next month, beginning August 9, a three-day celebration for the Toronado‘s 20th anniversary will take place.

First up, on Thursday August 9,a special night of music and beer will be held at Russian River Brewing in Santa Rosa, California. Two bands, American Dog (from Dave Keene’s home state of Ohio) and Broken Teeth (out of Austin, Texas) will perform. On tap, in addition to the usual beers, will be a special anniversary ale created by Vinnie Cilurzo for the Toronado milestone. No word yet on what time the festivities will begin, but I’ll update that information as soon as I get it.

The following night, Friday, August 10, this time at Annie’s Social Club in San Francisco another special night of music is planned. Beginning at 9:00 p.m., Alcoholcaust and The Toronado will present the Toronado’s 20th Anniversary Party and Big Daddy Dave’s Birthday featuring Broken Teeth, American Dog and Infested. Annie’s Social Club is located at 917 Folsom Street at 5th in San Francisco. It’s a free show with no cover.

The big finale will take place Saturday night, August 11, starting at 5:00 p.m., at the Toronado. In addition to the Russian River Anniversary Ale, Tomme Arthur from the Lost Abbey as created a special blended beer for the Toronado anniversary called “Cable Car.” Only six kegs of this beer were made, one of which will be at the Toronado Saturday evening. The remaining five will be bottled as a special release. Also on tap that night will be a special cask version of Anchor’s Porter. It should be an amazing night of beer.

 

Filed Under: News Tagged With: Announcements, California, Northern California, Other Event, San Francisco

The Homebrew Chef’s Latest Creation

July 16, 2007 By Jay Brooks

I got the good news over the weekend, the Homebrew Chef, Sean Paxton, has a new apprentice. On Thursday, July 12, at 6:28 a.m., his wife gave birth to a baby girl, their first. She was 8 lbs., 1 oz., and 22 in. Her name is Olivia Rose Paxton. Join me in wishing her and her parents all the best.

Olivia Rose. She already has good taste in beer.
 

Filed Under: Just For Fun, News Tagged With: Announcements, California, Northern California, Other Event

The Official Beer of Planet Earth

July 10, 2007 By Jay Brooks

Now that’s a slogan: “The Official Beer of Planet Earth.” Butte Creek Brewing Co., the other little brewery in Chico, California, announced today that they will be revamping their entire packaging and introducing two new slogans, “Organic Pioneers” and “The Official Beer of Planet Earth.”

From the press release:

Golden West Brewing Announces Redesign of Butte Creek Organic Ales and Lagers

CHICO, Calif. — Golden West Brewing Company, Inc. announced today that it has completed the redesign of its core product line of Butte Creek Organic Ales and Lagers. The new labels, six-pack carriers, and case boxes released today in select markets eventually will be in all 25 states where Butte Creek is sold.

As part of the redesign of the brand, Butte Creek is using two new marks – “Organic Pioneers” and “The Official Beer of Planet Earth” – as cornerstones of its marketing campaign for the organic ales and lagers.

“We are very excited about the re-branding of Butte Creek Organic Ales and Lagers and believe our updated design is necessary to compete with recent entrants, such as Anheuser-Busch, into the organic beer category,” said John Power, President of Golden West Brewing.

Golden West Brewing has filed applications with the United States Trademark and Patent Office (“USPTO”) for both marks and hope the marks will be successfully registered with the USPTO. However, there is no guarantee the USPTO will publish the marks for opposition.

As part of the redesigning and marketing campaign, Golden West has secured new vendors for the glass and six-pack carriers that should reduce overall cost of these key raw materials.

“A limited price increase that went into effect July 1, combined with more effective purchasing of glass and cardboard, should improve our gross margins in the current third quarter of 2007,” Power said.

Golden West also announced the completion of a private placement of 282,000 shares at $0.33 per share to provide additional working capital. Details of the placement are contained in the Company’s Current Report on Form 8-K covering the financing.

About Golden West Brewing Company, Inc.

Golden West Brewing Company, Inc. was formed in 2003 and completed a small self-underwritten public offering in 2006. Golden West through its wholly owned subsidiary, Golden West Brewing Company, acquired the assets and certain liabilities of Butte Creek Brewing Company of Chico, California in August 2005. Founded in 1996, Butte Creek Brewing Company is one of the pioneer certified organic microbreweries in the United States

 

Filed Under: Uncategorized Tagged With: Business, California, Northern California, Packaging, Press Release

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