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Historic Beer Birthday: John Hauck

August 20, 2025 By Jay Brooks

john-hauck-logo
Today is the birthday of John Hauck (August 20, 1829-June 4, 1896). He was born in Bavaria, but came to the U.S. as a young man. He “worked for his uncle, Cincinnati brewer George M. Herancourt, before starting his own brewery in 1863, the John Hauck Brewery

john-hauck-reds

Here’s a short biography from Find-a-Grave:

Brewer. A native of Germany, he was born in Rhenish, Bavaria and came to America when with his family when he was a child. After leaving school, Hauck found employment in a brewery with his uncle, Mr. Herancourt. Hauck returned to Europe for a few years before returning to the United States and worked for another uncle, Mr. Billiad, in a brewery in Philadelphia, Pennsylvania. He moved to Cincinnati, Ohio and established a brewery of his own, the Dayton Street Brewery, which became known for its “Golden Eagle” brand. Hauck’s brewery was extremely successful and he rose to prominence as one of Cincinnati’s famous brewers. His business was later renamed as the John Hauck Beer Bottling Company in 1863 and produced thousands of barrels by the end of the 19th century. Hauck went into business with Conrad Windisch from 1863 to 1870. He was also president of the Western German National Bank in Cincinnati. John’s son, Louis Hauck, became president of the company in 1893. Hauck died in Newport, Kentucky in 1896 when he was 66 years old. His residence on Dayton Street later became a museum.

Hauck’s uncle, George Herancourt, owned the Cincinnati Red Stockings baseball team in 1884 and 1885, but declared bankruptcy in 1885. Hauck “took over as principal owner of the team. He delegated to his son, Louis, the day-to-day management of the club.”

John-Hauck-poster

Here’s a short history of Hauck’s brewery from the Heritage Village Museum“

Cincinnati has been the home to many breweries throughout its history, one of those being the John Hauck Brewing Company. John Hauck was born in Germany in 1829 and moved to America when he was a child. After completing school and returning to Europe for a few years, Hauck came back to America and worked for his uncle in a Philadelphia brewery. He eventually moved to Cincinnati and began his own brewery with John Windisch in 1863, called the Dayton Street Brewery. The brewery was located on Dayton Street close to the Miami-Erie Canal, which they used to fill the steam boilers, providing power to the machinery. In the first year of business, the Dayton Street Brewery produced 10,000 barrels of beer. By 1881, they were producing 160,000 barrels of beer and had become Cincinnati’s second largest brewery. John Hauck bought out Windisch’s shares of the company and renamed it the John Hauck Brewing Company. By 1884, the brewery was covering the entire city block bounded by Central Avenue, Dayton Street, York Street and Kewitt Alley. Hauck’s brewery was highly successful and he rose to prominence as one of Cincinnati prominent brewers. Hauck was a big supporter of the community and supported Cincinnati institutions, such as the Cincinnati Zoological Society. Hauck was also president of the Western German National Bank in Cincinnati. Louis Hauck, John’s son, took control of the brewing company in 1893. John Hauck died in Newport, Kentucky in 1896. The Hauck residence on Dayton Street remains and is owned by the Cincinnati Preservation Association.

Filed Under: Birthdays, Just For Fun Tagged With: History, Ohio

Historic Beer Birthday: Johann Casper Bruckmann

August 17, 2025 By Jay Brooks

Today is the birthday of Johann (“John”) Casper Bruckmann (August 17, 1829-August 12, 1887). He was born in “Berka von der Hainich, Wartburgkreis, Thuringia, Germany.” the son of Hartmann Bru(e)ckmann and Christina Maria Braun.

In 1856, with his brother, Frederick Bruckmann, he founded the Cumminsville Brewery, of Cincinnati, Ohio, which was also known as the Frederick Bruckmann Brewery, but by 1872 was called the John C. Bruckmann Brewing Co., although still also known as the Cumminsville Brewery.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Ohio

Beer In Ads #5039: Bockbierfest

July 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is not for an actual beer, but instead is something Bock related. As we move increasingly past the typical bock beer season, the number of unique ads are becoming harder to find, and today only this odd little gem stood out. This ad is for films being shown in Cleveland, Ohio, and presumably the various theaters have a single owner since the one ad has listings for eight different theaters in different locations. The ad was published on July 30, 1931 in The Plain Dealer, of Cleveland, Ohio. The one that stood out was the Alhambra Theatre, which was located at 10403 Euclid Ave. This ad ran on a Thursday and was promoting a new film imported from Germany entitled “Bockbierfest,” released the previous year in Europe. Bockbierfest was about to debut in three days, on Saturday. The ad refers to the novie as a “Rollicking, Hilarious Comedy of the annual Bock Beer Festival.”

Here’s a close up of the listing from the Alhambra:

Bockbierfest was not a film I’d ever heard of before, so I did a little googling to see what I could find. Several websites give the following synopsis:

Underwear manufacturer Livius Heintze is a vehement anti-alcoholic and thus is very much against the marriage of his daughter Hedwig to the brewery owner Raumert. Heintze’s second, illegitimate daughter Emmi also wants to give her father a heart attack by marrying the hops merchant Seidl.

From what I can gather it was only shown in German and the only copy I could find for sale online had no subtitles or dubbing available. It starred Carl Boese, Ludwig Stössel, Margarete Kupfer and Margot Landa, none of whom I was familar with.

The website SIMKL also gives some information about the film:

Bock Beer Fest (1930) – A German Comedy Classic

Released in 1930, Bock Beer Fest is a German comedy film directed by Carl Boese. This early talkie is a light-hearted, entertaining movie that showcases the director’s skill in blending humor and wit.

The film follows the story of a group of friends who try to outdo each other in a series of comedic misadventures. With its witty dialogue and physical comedy, Bock Beer Fest is a hilarious portrayal of friendships and the chaos that ensues when they get together.

What makes this film stand out is its historical significance. As one of the earliest German talkies, Bock Beer Fest showcases the early days of sound in cinema. The film’s direction and cinematography are noteworthy, highlighting Boese’s expertise in capturing the essence of the era.

Interesting Facts:

  • Bock Beer Fest was one of the first German films to use synchronized sound, making it a milestone in the country’s cinematic history.
  • The film’s title, “Bockbierfest,” refers to a traditional German beer festival, which is a central theme throughout the movie.

Trude Brionne played “Emmi – ihre Tochter”
And Margot Landa starred as “Hedwig – beider Tochter”

You can also watch it in German, in two parts, on YouTube. Here are links for Part 1 and Part 2.

Filed Under: Art & Beer, Beers, Just For Fun, Related Pleasures Tagged With: Advertising, Bock, Film, Germany, History, Movies, Ohio

Beer In Ads #5012: It’s A Sign Of Spring

June 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Lisner Bock Beer, which was published on June 30, 1915. This one was for the Simon Linser Brewing Co. of Zanesville, Ohio, which was originally founded in 1846. This ad ran in the Times Recorder, also of Zanesville, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #4999: Moerlein Bock Beer

June 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Christian Moerlein’s Bock Beer. The ad was published on June 15, 1907. This one was for the Christian Moerlein Brewing Co., which was located in Cincinnati, Ohio and was originally founded in 1853. This ad ran in The Chattanooga Star, also of Chattanooga, Tennessee.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio, Tennessee

Beer In Ads #4983: Refresh Yourself With Delicious Bock Beer

May 28, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Wooden Shoe Beer. The ad was published on May 28, 1953. This one was for the Wooden Shoe Brewing Co. of Minster, Ohio, which was originally founded in 1869 by Franz Lange, though it became known by the Wood Shoe name after 1939 until it closed in 1954. This ad ran in the Chillicothe Gazette, of Chillocothe, Ohio. I don’t think of bock as beer that goes well with athletics, so the text for this ad is a little odd: “Refresh Yourself After a Hot Day In The Sun With Delicious Bock Beer.” Um, no thanks. I also love how he brought his family along while he plays golf. The son, presumably, is carrying his clubs, but the wife? Is she just watching him play? Oh, 1950s, you were a weird time.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #4981: Christian Moerlein’s Bock Beer

May 26, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Christian Moerlein’s Bock Beer. The ad was published on May 26, 1903. This one was for Christian Moerlein Brewing Co. of Cincinnati, Ohio, which was originally founded in 1853. This ad ran in the Omaha World Herald, of Omaha, Nebraska. The ad is promoting all of their beers, and it’s hard to see, but on the seven wooden barrels along the bottom there’s a different style on each one, with the second from the right listing their “Bock.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Nebraska, Ohio

Beer In Ads #4976: Brucks Bock Beer

May 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Brucks Bock Beer. The ad was published on May 21, 1937. This one was for the Bruckmann Brewing Co. of Cincinnati, Ohio, which was originally founded in 1856 by brothers Johann and Frederick Bruckmann as the Cumminsville Brewery. After Prohibition they bought out the Ohio Union Brewing Co.and operated it as a second brewing facility until 1949, and both were renamed the Bruckmann Co. after 1919. This ad ran in the Advocate Messenger of Danville, Kentucky.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Kentucky, Ohio

Beer In Ads #4975: Sold Out … So What Am I Going To Do Now?

May 20, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Gold Bond Bock Beer. The ad was published on May 20, 1954. This one was for the Cleveland-Sandusky Brewing Corp. of Cleveland, Ohio, which was originally founded in 1904 as the Fishel Brewing Co. This ad ran in the Cleveland Press, also of Cleveland, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #4957: I Boom Mansfield Bock Beer

May 2, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Renner & Weber Bock Beer and was published May 2, 1912. The brewery was the Renner & Weber Brewing Co. of Mansfield, Ohio, which was originally founded in 1855. This ad ran in The News Journal, also of Mansfield, Ohio. I’m still not entirely sure about what the text means above the photo of the brewery, which reads: “I Am Glad to See This Building in Mansfield. I Boom Mansfield by Drinking Mansfield Beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

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