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Jay R. Brooks on Beer

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Beer In Ads #2142: .. And It’s Double-Flavored, Too!

December 31, 2016 By Jay Brooks


Saturday’s ad, and the last one for 2016, is for Pabst Blue Ribbon, again from 1942. It’s another fairly odd cartoon with our two intrepid window washers, this time in white overalls with red shirts, up a flagpole, bouncing down. Another pun-filled ad again titled “‘DOUBLE-HOPPED’ is why it’s DOUBLE DRY .. and Double-Flavored, too!” The ad copy certainly suggests they were emphasizing the beer’s hop character, and then even mention the brewing process for this beer, or at least part of it, and it’s only slightly altered from the first of these I found three days ago. “Here’s how it’s DOUBLE-HOPPED to double your refreshment. 1. Hops are added in the brew kettles, the usual way. 2. Then, in a unique process, additional hops are suspended in tanks where the ale ages. Slowly, these tender young blossoms add their fragrance and flavor…giving double the tangy dryness, double the delicious aroma and distinctive flavor.” I don’t know how unique that was, it sounds pretty much like dry-hopping, though maybe it was unusual in the U.S. at the time. Or could simply have been adspeak hyperbole. But they’re not done, and end with this pun. “Hop To It and See!”

Pabst-1942-flagpole

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2141: It’s Double-Dry

December 30, 2016 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, again from 1942. It’s another fairly odd cartoon with our two intrepid window washers, all in red, back again. This time they’re again jumping down off a building, but it must have been shorter since they’re not using buckets as parachutes. The pun-filled ad is again titled “‘DOUBLE-HOPPED’ is why it’s DOUBLE DRY .. and Double-Flavored, too!” The ad copy certainly suggests they were emphasizing the beer’s hop character, and then even mention the brewing process for this beer, or at least part of it, and it’s only slightly altered from the first of these I found two days ago. “Here’s how it’s DOUBLE-HOPPED to double your refreshment. 1. Hops are added in the brew kettles, the usual way. 2. Then, in a unique process, additional hops are suspended in tanks where the ale ages. Slowly, these tender young blossoms add their fragrance and flavor…giving double the tangy dryness, double the delicious aroma and distinctive flavor.” I don’t know how unique that was, it sounds pretty much like dry-hopping, though maybe it was unusual in the U.S. at the time. Or could simply have been adspeak hyperbole. But they’re not done, and end with this pun. “Hop To It and See!”

Pabst-1942-double-dry

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cartoons, History, Pabst

Beer In Ads #2140: “Double-Hopped” Is Why

December 29, 2016 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, again from 1942. It’s another fairly odd cartoon with our two intrepid window washers, all in red, trading in their overalls for bathing suits. This time they’re at the circus, and diving off the high diving board, into the tiny bucket of water and bouncing over to the carousel, landing on a pair of camels, having snagged two bottled of ale along the way. A trick dive, indeed.vThe pun-filled ad is titled “‘DOUBLE-HOPPED’ is why it’s DOUBLE DRY .. and Double-Flavored, too!” I don’t think I realized that Pabst had made an ale, and it was called “Pabst Blue Ribbon Double-Dry Ale,” no less. The ad copy certainly suggests they were emphasizing the beer’s hop character, and then even mention the brewing process for this beer, or at least part of it.

Pabst-1942-circus

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2139: Hop … Hop … Hooray

December 28, 2016 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1942. It’s a fairly odd cartoon with two window washers, all in red, jumping off a building and using their buckets as parachutes, just so they get a couple of beer. The pun-filled ad is actually titled “‘DOUBLE-HOPPED’ is why it’s DOUBLE DRY .. and Double-Flavored, too!” I don’t think I realized that Pabst had made an ale, and it was called “Pabst Blue Ribbon Double-Dry Ale,” no less. The ad copy certainly suggests they were emphasizing the beer’s hop character, and then even mention the brewing process for this beer, or at least part of it. “First, you see, hops are added as usual, in the brew kettles. Then, in a unique and costly process, huge sacks of succulent young hop blossoms are suspended in the tanks as the ale ages.” I don’t know how unique that was, it sounds pretty much like dry-hopping, though maybe it was unusual in the U.S. at the time. Or could simply have been adspeak hyperbole.

Pabst-1942-double-hopped

Filed Under: Beers Tagged With: Advertising, Cartoons, History, Pabst

Beer In Ads #2122: Christmas Cheer

December 11, 2016 By Jay Brooks


Sunday’s holiday ad is for Pabst Blue Ribbon, from 1912. Interesting illustration of Santa Claus peering through a beer glass and you can also see his ear through the bottle. And I love their tagline. “Nothing but the best will do at Holiday Season — especially if you expect to entertain.”

Pabst-1912-xmas-cheer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #2120: Blue Ribbon North American Game Birds

December 9, 2016 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from the 1980s. In this ad, a poster by Pabst, entitled “Blue Ribbon North American Game Birds,” it shows illustrations of nine popular game birds. Presumably it was intended to hang in bars frequented by hunters, or perhaps people who love birds. Speaking of which, there are far fewer beer ads using birds that I thought there would be, so this will be the last one for now (not including the many John Gilroy Guinness ads featuring toucans). I must be in the minority, because I love birds.

Pabst-1980s-na-game-birds

Here’s a second view of the poster, though for the life of me I don’t understand why they displayed it on a Coors tablecloth.

Pabst-1980s-game-birds

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1778: Pabst Bock

January 2, 2016 By Jay Brooks


Saturday’s ad is for Pabst Bock, though I’m not sure when the ad is originally from. AT least one source says 1871 (and it certainly looks like it could be that old) but they appear to have used it for many years on signs and posters and some reproductions are as late as the 1950s. At any rate, it’s easy to see why. It’s a pretty awesome illustration of a goat.

pabst-bock

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1752: Pabst, Chicken & Fries

December 7, 2015 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1954. That’s some seriously greasy looking fried chicken, and the fries don’t look much better. Still, it makes me hungry to look at it. And we’ve got another one of those magic bottles, the kind that fills the entire glass to overflowing, but is still only half empty.

Pabst-chicken-and-fries

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1696: You Look Like I Need A Pabst

October 2, 2015 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from, believe it or not 2011. It was an entry to a t-short contest, and was eventually offered as an iron-on. But it certainly looks older, and captures the spirit of Pabst’s earlier advertising nicely.

Untitled

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1694: Pabst Checkers

September 30, 2015 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Part of Pabst’s long-running “What’ll You Have” series with the tagline spelled out on a checkers board. But at the bottom there’s a more interesting tagline. “Satisfy Your Thirst For Better Beer!”

Pabst-1952-checkers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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