Tuesday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, French actor, cabaret singer and entertainer Maurice Chevalier, who presumably doesn’t come to New York too often (he did live in France after all), compares drinking Rheingold Extra Dry when he is in New York is like “greeting an old friend.”
Monday’s ad is for Rheingold, from 1948. In 1949, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film, stage, and television actress Veronica Lake, syas that when she has a popular movie, that lots of invitations come pouring in, and so does the Rheingold Extra Dry.
Sunday’s ad is for Rheingold, from 1948. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Douglas Fairbanks Jr., declares that to relax he drinks a lot of Rheingold Extra Dry.
Saturday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American television personality, sports and entertainment reporter, and syndicated columnist Ed Sullivan, is portrayed as a busy newspaper columnist, but at least he has Rheingold Extra Dry to drink after work.
Friday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comedian, vaudevillian, actor, singer, dancer, athlete and author Bob Hope, is getting a pour of Rheingold Extra Dry from another Bob Hope who’s inside the television, and threatening to “ad lib all night about it.”
Thursday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Shelley Winters, compares recording her voice and hearing the authentic playback, to Rheingold Extra Dry. Yeah, it didn’t make much sense to me either.
Wednesday’s ad is for Rheingold, from 1952. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor and filmmaker John Wayne, discusses his love of Autumn and Winter, and how his favorite beer for those seasons is Rheingold Extra Dry.
Tuesday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor David Niven, discusses his love for Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, German actress and singer Marlene Dietrich, supposedly lover to drink Rheingold Extra Dry whenever she’s in New York.
Thursday’s New Year’s Eve ad is for Schaefer, from 1962. The ad features bandleader Guy Lombardo, who for years played live on television New Year’s Eve, so much so that he was nicknamed “Mr. New Year’s Eve.” What I didn’t know, which it says is the ad, is that he was also a “speedboat champion.” Who knew? A tuba player I played with in the 26th Army Band played with his band, The Royal Canadiens, after his discharge. Happy New Year.
