Beer Birthday: Greg Koch

December 12, 2025 By Jay Brooks

Today is around the 60ish or so birthday of Greg Koch, though it’s not actually his birthday today. I mean, it’s possible it is but the odds are against it. I tried to get it out of him, but I still don’t know the actual date, and I’m only guessing at the year. So because I love celebrating everybody’s birthdays, this will be Greg’s until id and when I get a better date. Greg started at Ohio State, but moved westward to pursue a career in music, and ended up starting a business renting rehearsal space for musicians, which is where he met his partner in the beer business, Steve Wagner. Greg, of course, was the co-founder of Stone Brewing Co. of San Diego, though specifically Escondido for the production brewery, at least. I first met Greg when the original brewery was in San Marcos and we’ve always gotten along quite well and become good friends over the years. Join me in wishing Greg a maybe very happy birthday, though the maybe part is simply because this is either his birthday or unbirthday. Either way, cheers!

At the Napa grand opening in May of 2018.

Me, with the Alstroms, Joe Tucker and Greg in San Diego in 2012.

Kite & Key co-owner Jim Kirk and me with Sam Calagione, Bill Covaleski & Greg Koch during Philly Beer Week in 2010.

With Carol and Ed Stoudt at the Wynkoop in 2009.

A favorite. While I was on stage giving a presentation at the California Beer Summit in 2018, flanked by Richard Norgrove Sr. and Jr., all three giving me a finger, but since Greg was in the middle, that’s the finger I got from him.

Beer Birthday: Kushal Hall

October 11, 2025 By Jay Brooks

Today is the 41st birthday of Kushal Hall, former Director of Brewing Operations for Speakeasy Ales & Lagers. Kushal had been brewing at Speakeasy since 2007, but left in May of 2017 to open his own place in Southern California. The new brewery is called Common Space Brewing and is located in Hawthorne. While Kushal studied photography at UC Santa Cruz, I think we can all agree the world is a better place since he became a brewer. A terrific brewer and person, please join me in wishing Kushal a very happy birthday.

Kushal, second from the left, and the gang from Speakeasy at the opening gala for SF Beer Week in 2013.

Kush serving his beer at Speakeasy 13th anniversary bash in 2010.

Kushal as mad scientist (photo by, I believe, Brian Stechschulte).

kushal-betsy-jesse — Kushal with Betsey and Jesse Friedman at the Anchor Christmas Party in 2012.

[Note: last two photos purloined from Facebook.]

Beer Birthday: Tomme Arthur

October 7, 2025 By Jay Brooks

Today is Tomme Arthur’s 52nd birthday. Tomme is Director of Brewery Operations for Port Brewing and the Lost Abbey. One of the established stars of the San Diego brewing scene, Tomme is justly famous for his terrific beers, like his Cuvee de Tomme, the Red Poppy, the Angel’s Share and the Track series. Plus, he introduced washoes to the brewing community. He’s also one of my favorite people to judge at GABF with. Join me in wishing Tomme a very happy birthday.

thurs05-3 — At GABF in 2005. Jeff Bagby, brewer at Pizza Port, Tomme, and Eric Rose, brewer at Hollister Brewing Co..

5guys-din-12 — After the Five Guys and a Barrel Beer Dinner, a toast was offered with *Isabelle Proximus*, the Collaborative Sour Ale made by blending beer and done by the five of them. Top row: Adam Avery, Rob Tod, Bruce Paton and Sam Calagione. Bottom row: Tomme and Vinnie Cilurzo.

lostabb-din-6 — Tomme and me after another beer dinner, relaxing in the Cathedral Hill bar with Blind Pig IPA.

port-brew-5 — Tomme Arthur and his oldest daughter Sydney in front of aging beer barrels, when she was very young.

Beer Birthday: Yuseff Cherney

September 23, 2025 By Jay Brooks

Today is the 56th birthday of Yuseff Cherney, co-founder, former COO and head brewer of Ballast Point Brewing in San Diego. Although not too long after selling Ballast Point in later 2015 to Constellation Brands, Yuseff left the brewery, in July of 2016. For a time, he was focusing his energy on their rebranded spirits division, called Cutwater Spirits, although more recently that was sold, as well. I used to run into Yusseff in the Bay Area or at GABF, but I’m not sure we’ll see him as much in the beer world. He’s a great person and a terrific brewer. Join me in wishing Yusseff a very happy birthday.

Sierra Nevada’s Steve Dressler with Yuseff and his wife at the Chico leg of Beer Camps Across America a few years ago.

Claudia Pamparana, co-founder of Faction Brewing, Yuseff, Jeff Bagby, and his then-assistant brewer, Noah Regney, now with Hollister Brewing at the Boonville Beer Festival in 2007.

Yussef with Fal Allen (from Anderson Valley) at Prost Brewing during CBC a few years ago in Denver.

Yusseff-01 — Matt Matthew Brynildson, Earl Kight, and Yuseff at the European Beer Star Awards in Germany a few years ago.

Yusseff-03 — Yuseff with 2013’s Hop Queen. (Note: last two photos purloined from Facebook.)

Beer Birthday: Steve Gonzalez

September 12, 2025 By Jay Brooks

Today is the 55th birthday of Steve Gonzalez, who is the Senior Manager of Brewing and Innovation for Stone Brewing. Gonzalez started in the beer world with Miller, and was briefly with Gallo Winery before joining Stone a little over eight years ago. I not sure when I first met him, but it feels like it’s been a while now. Most recently, I saw him at the grand opening to Stone’s new Napa location a few years back. Join me in wishing Steve a very happy birthday.

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Steve with Mitch Steele, Matt Brynildsohn and Shaun O’Sullivan.

Steve-gonzalez-guitar — I love Steve’s expression as plays his new mandolin.

[Note: Last two purloined from Facebook.]

Beer In Ads #5013: T. & A. Goux Bock

July 1, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bock Beer, though who’s bock is unclear, at least I can’t make it out. The ad was published on July 1, 1899 and was for T. & A. Goux Resale and Wholesale Liquor Dealers of Santa Barbara, California. They were a liquor dealer founded by Thomas and Augustin Goux, whose father had emigrated to the U.S. to work at the French Consulate in Los Angeles. They appear to have been in business from 1890 to 1905. This ad ran in The Independent, also of Santa Barbara, California.

Beer Birthday: Anat Baron

March 25, 2020 By Jay Brooks

Today is the birthday of filmmaker Anat Baron, whose Beer Wars movie started people writing and talking about the beer business, from all sorts of angles, over ten years ago, and while it’s slowed down, the discussion has yet to have completely gone away. Or as Alan from A Good Beer Blog puts it, “joined to the long-standing discussion about the beer business and added an interesting interpretation.” Love it or loathe it, it has certainly managed to capture people’s attention, and if that’s all it’s done, that’s still a huge positive to my way of thinking. But it’s also opened quite a few minds to what those of us who’ve been embedded in the beer business have known forever, which is how the business operates, where it’s fair and unfair, and what you can do as a consumer to support the beers and breweries you love. Join me in wishing Anat a very happy birthday.

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Anat behind the bar.

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Publicity photo for Beer Wars.

Beer Birthday: Meg Gill

February 21, 2018 By Jay Brooks

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Today is the birthday of Meg Gill, founder and owner, along with Tony Yanow, of Golden Road Brewing in Los Angeles. Meg is also the former national sales manager for Speakeasy Ales & Lagers in San Francisco. When I first met Meg she was working for Oskar Blues, and later she organized the Opening Gala for SF Beer Week in years two and three, a Herculean undertaking. Golden Road made some waves a few years ago when they were acquired by Anheuser-Busch InBev, and I haven’t seen her since she went over to the “winning team,” and alienated us losers. Although she did try to pretend it didn’t happen when Golden Road announced they were building a taproom in the Temescal area of Oakland and were met with some opposition. Ultimately, it was approved and they should be building a brewpub in the near future. Still, join me in wishing Meg a very happy birthday.

The Brewing Network's Justin Crossley interviewing Meg Gill from Speakeasy
Justin Crossley, from the Brewing Network, with Meg at the 22nd Celebrator Anniversary Party in 2010.

Forest Gray, Brian Lenzo and Meg Gill
Speakeasy owner Forest Gray, Brian Lenzo, from Blue Palms in L.A., and Meg at a Speakeasy Anniversary event several years ago.

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Faction’s (then Triple Rock’s) Rodger Davis, struggling to keep the sun out of his eyes, with Meg at the Sour Fest.

Meg and me at SF Beer Week’s Opening Gala a few years ago. (Photo by Mike Condie.)

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An older photo of Meg and Dave Hopwood, from Stone Brewing. (Photo purloined from Facebook.)

Beer Birthday: Erika Bolden

January 2, 2017 By Jay Brooks

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Today is the 31st birthday of Erika Bolden, who among much other beer writing in the Los Angeles area, is the Executive Director of the North American Guild of Beer Writers. She has the Herculean task of keeping the rest of us miscreants in line and on task, and she does it with such grace and style that we hardly notice. She’s also run the awards for the last few years, and has grown the event severalfold. Plus she’s an awesome tent neighbor, as we camped next to Sarah and me at last year’s Firestone Walker Invitational Beer Festival. Join me in wishing Erika a very happy birthday.

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Erika on the streets of London.

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Stan Hieronymus and Erika.

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Channeling Dana Scully with fiancé Brandon Buck as Fox Mulder.

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Erika, front and center (in the white blouse and black jacket) at our NAGBW awards ceremony in Denver last year.

Beer Birthday: Jay Sheveck

February 6, 2016 By Jay Brooks

Today is also the 46th birthday of Jay Sheveck, a beer writer and filmmaker in Los Angeles. In addition to writing for the Celebrator, Jay wrote the Beer Guppy’s Guide to Southern California . He’s also been working for many, many years on a documentary film about the early days of craft beer, Beer Pioneers. There’s a teaser trailer of it at the bottom of this page. Personally, I’m excited about his film (and not just because I may be in it, unless I end up on the cutting room floor, that is). Join me in wishing Jay a very happy birthday.