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Archives for June 10, 2013

Beer In Ads #906: Barbecue-In

June 10, 2013 By Jay Brooks


Monday’s ad is for Falstaff, from 1960. With the curious tagline “Barbecue-In,” I guess the idea is that they’re grilling the meat inside, rather than having a backyard barbecue. I can’t tell of the snowy background is the actual outdoors behind them or if that’s a faux wallpaper meant to look like it.

1960_falstaff_beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Anchor Brewing Announces Zymaster #4: Fort Ross Farmhouse Ale

June 10, 2013 By Jay Brooks

anchor-new
Anchor Brewing announced today the 4th beer in heir Zymaster series. This latest offering — Fort Ross Farmhouse Ale — is a beer made with local herbs from nearby Fort Ross, which is located along the coast in Sonoma County. This sounds like an interesting beer. I can’t wait to try it.
AB-Zymaster4-22oz
Here’s the full story, from the press release:

Over 200 years ago, ninety miles up the coast from San Francisco, the Russian American Company built a stockade that became known as Fort Ross. It was home base for Russia’s fur trade and, in the 1820s and ’30s, supplied the Russian colony of New Archangel (now Sitka) with grain from “bread plants” like wheat and barley. The farms were small and the harvesting primitive. Reaping was done with sickles and threshing by driving horses over the sheaves.

Among the native plants at Fort Ross is a perennial evergreen shrub, prized by the local Indians for its healing powers, whose purple flowers bloom from May to early July. The Spanish missionaries called it Yerba Santa or Holy Herb. Our Zymaster® Series No. 4: Fort Ross Farmhouse Ale is inspired by the wheat, barley, and Yerba Santa at Fort Ross and the hardy souls who harvested them. Fermented with a local saison-style yeast, this unique brew celebrates the history and flora of Northern California like no other.

Our Fort Ross Farmhouse Ale (7.2% ABV) is a Belgian-style farmhouse ale with a California twist. The unique bitterness and earthy spiciness of Yerba Santa, a native California herb, perfectly complement the fruitiness and clove-like flavors created by a local saison-style yeast. And in addition to hops, barley malt, and wheat malt, we used toasted Belgian wheat malt, which gives our Fort Ross Farmhouse Ale its distinctive maltiness and burnished bronze color.

Zymaster Series No. 4: Fort Ross Farmhouse Ale will be available in draught and 22-ounce bottles and will be poured in select bars and restaurants throughout the United States, as well as the Anchor Taproom, starting June 2013.

Zymaster-4-Fort-Ross-Farmhouse-Ale

Filed Under: Beers, News Tagged With: Anchor Brewery, Announcements, California, new release, San Francisco

Mateveza/Samuel Adams Collaboration Beer Being Released Tonight

June 10, 2013 By Jay Brooks

mateveza sam-adams-text
Tonight from 6-9:00 p.m. at Cervecería de MateVeza, located at 3801 18th Street in San Francisco, there will be a beer-tasting of a new collaboration beer. Here’s the story:

Samuel Adams and MateVeza will come together to celebrate and introduce their limited-release collaboration beer, Boston Tea Party Saison. The unique brew combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF).

After completing a Brewing and Business Experienceship, an extended craft brewing mentoring program offered by Samuel Adams, MateVeza founder Jim Woods teamed up with his mentor to create a unique collaboration beer. The Experienceship is offered to craft brewers as part of Samuel Adams Brewing the American Dream, a micro lending and coaching program available to food, beverage and hospitality small business owners as well as craft brewers.

tea-party-2
Jim Woods and Samuel Adams brewer Dean Gianocostas in Boston on the day they brewed the collaboration beer, Boston Tea Party Saison.

Here’s their description of the beer itself:

Samuel Adams and MateVeza came together to brew a Saison, which is a farmhouse beer traditionally brewed in the autumn or winter for consumption during the summer for the farm workers. The final recipe combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF), a blend of wild yeasts and bacteria designed to give beers unique flavors. The bright and satisfying brew has a slightly earthy and deliciously fruity character with a hint of spice and a long dry finish.

If you’re in the city tonight, stop by and give the beer a try. See you there.

tea-party-1
Chris Spinelli and Jon Mervine from Roc Brewing (who also did a similar collaboration beer, though their beer is ThreeNinety Bock), and in the middle Jim Woods, MateVeza, and Jim Koch, from Boston Beer.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Announcements, Bay Area, California, Collaborations, Samuel Adams, San Francisco

Ten Beer-Based Recipes

June 10, 2013 By Jay Brooks

chef
Today’s infographic is Cooking with Beer, 10 Beer-Based Recipes, courtesy of Beer of the Month Club.

cooking-with-beer
Click here to see the recipes full size.

Filed Under: Beers, Food & Beer, Just For Fun Tagged With: Food, Infographics

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