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Jay R. Brooks on Beer

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Beer In Ads #5174: Bock Is Back … And Sunny’s Got It!

January 17, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Sunshine Premium Bock Beer, which was published on January 17, 1955. This ad was for the Sunshine Brewing Co. of Reading, Pennsylvania, which was originally founded in 1859 by Peter Barbey and Abraham Peltzer. This ad ran in The Standard Speaker, of Hazelton, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5173: Tasty JAX Bock Is Back

January 16, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for JAX Bock Beer, which was published on January 16, 1960. This ad was for the Jackson Brewing Co. of New Orleans, Louisiana, which was originally founded in 180 by Lawrence Fabacher. This ad ran in The Times Picayune, of New Orleans, Louisiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana, New Orleans

Beer In Ads #5172: Join The Bock Beer Festival!

January 15, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Valley Forge Bock Beer, which was published on January 15, 1953. This ad was for the Valley Forge Brewing Co., which also the name of a brand sold by the C. Schmidt & Sons Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Robert Courtenay. This ad ran in The Newsday Nassau Edition, of Long Island, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Pennsylvania

Historic Beer Birthday: Joseph Junk

January 15, 2026 By Jay Brooks 1 Comment

chicago-1
Today is the birthday of German-born Joseph P. Junk (January 15, 1841-February 17, 1887) who emigrated to the U.S. in 1868, and in 1883 opened the eponymous Joseph Junk Brewery in Chicago, Illinois. Unfortunately, he died just a few years later, in 1887, and his widow, Magdalena Junk, took over management of the brewery, renaming it Junk’s Brewery and then the Jos. Junk Brewery, which it remained until 1909. She increased production from around 4,000 barrels to 45,000 barrels of lager beer.

It then became the South Side Brewing Co. until prohibition, and afterwards reopened under that same name. But in 1937 in became the more fancifully named Ambrosia Brewing Co., then changed again one final time, to the Atlantic Brewing Co., before closing for good in 1965. It was located at 3700/3710 South Halstead and 37th Streets. According to Tavern Trove, “the brewery has been torn down. What was the Ambrosia Brewery is now the parking lot for Schaller’s Pump, a tavern located at 3714 S. Halsted, Chicago.”

Here’s a short article from the Western Brewer (Brewer’s Journal) from August 1909 reporting on the transition from Jos. Junk to South Side Brewing.

south-side-chicago

I was unable to find any photos of any of the Junk family, and in fact very little of anything, which I guess makes sense since they were the Junk Brewery, or some variation, for a relatively short time a very long time ago. Here’s what I did find.

junk-bottle
A rare Junk bottle.

Delivery-from-South-Side-Brewing-aka-Ambrosia-Brewing-circa-1936
This is a South Side delivery truck taken around 1936.

postcard-chicago-ambrosia-brewing-company-3700-s-halsted-aerial-c1930
The website where I found this claims it was from 1930, but American Breweries II states that it wasn’t called Ambrosia Brewing until 1937, so it’s probably from the late 1930s at the earliest. But another source says it’s from the 1950s, and indeed it as known as Ambrosia through 1959, so that’s perhaps more likely given the look of the postcard.

ambrosia-brewing
This is in the collection of the Chicago History Museum, but they appear to have no idea when it was taken.

AmbrosiaChicago1952This is the brewery around 1952, taken by Ernie Oest and featured at beer can history.

But by far, this is the most interesting bit of history on Joseph Junk I turned up. This is a newspaper article from the Chicago Tribune for March 29, 1902. It concerns what I can only assume is Joe and Magdalena’s son, since they refer to him as a “young man” and “member of the Chicago Brewery” rather then saying “owner.” Seems the young man went on a bender in San Francisco and ended up marrying some floozy he’d just met. But here’s the best bit. “The trouble began when the young man’s family learned that Lottie (is that not a floozy’s name?) had done a song-and-dance turn in abbreviated skirts.” Oh, the horror. It sounds like they could live with or tolerate the “song-and dance turn,” but not, I repeat not, if there were “abbreviated skirts” involved. That was the deal breaker, so they sent him off on “a Southern tour” and her packing back to Frisco, eventually settling on a payoff on $10,000, which in today’s money is over a quarter-million dollars, or roughly $276,150. It must have been the talk of polite society for months afterwards, bringing shame down on the Junk family.

Junk-chi-tribune-1902

Filed Under: Beers, Birthdays, Breweries, Just For Fun, Related Pleasures Tagged With: Chicago, History, Illinois

Beer In Ads #5171: By Far Philadelphia’s Largest-Selling Bock Beer

January 14, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Valley Forge Bock Beer, which was published on January 14, 1954. This ad was for the Valley Forge Brewing Co., which also the name of a brand sold by the C. Schmidt & Sons Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Robert Courtenay. This ad ran in The Courier Post, of Cherry Hill, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey, Pennsylvania

Beer In Ads #5170: Metz Bock Has That “Old-Time” Flavor!

January 13, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Metz Bock Beer, which was published on January 13, 1949. This ad was for the Metz Brewing Co. of Omaha, Nebraska, which was originally founded in 1856. This ad ran in The Albion News, of Albion, Nebraska.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Nebraska

Beer In Ads #5169: Genuine Bock Beer By Iroquois

January 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Iroquois Bock Beer, which was published on January 12, 1950. This ad was for the Iroquois Beverage Corp. of Buffalo, New York, which was originally founded in 1830 by Jacob Roos. This ad ran in The Buffalo News, also of Buffalo, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5168: Only F&S Has Sealed-Ageing*

January 11, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for F&S Bock Beer, which was published on January 11, 1957. This ad was for the Fuhrmann & Schmidt Brewing Co. of Shamokin, Pennsylvania, which was originally founded in 1906. This ad ran in The Shamokin News-Dispatch, also of Shamokin, Pennsylvania. I do love the “Sealed-Ageing*” copy: “Only F&S ‘Sealed-Ageing” can accurately control the quality and purity of the beer every step of the way to you. No light, no dust, no impurities can possibly endanger its uniform goodness.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5167: It’s Here Now! … Metz Bock Beer

January 10, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Metz Bock Beer, which was published on January 10, 1949. This ad was for the Metz Brewing Co. of Omaha, Nebraska, which was originally founded in 1856. This ad ran in The Omaha World Herald, also of Omaha, Nebraska.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer In Ads #5166: Gunther’s Great New Winter-BOCK Arrives In Town Today!

January 9, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Gunther’s Bock Beer, which was published on January 9, 1942. This ad was for the Gunther Brewing Co. of Baltimore, Maryland, which was originally founded in 1900. This ad ran in The Daily Mail, of Hagerstown, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Baltimore, Bock, History, Maryland

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