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Jay R. Brooks on Beer

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Beer In Ads #5139: Two Famous Figures Join To Bring You Genuine Braumeister Bock Beer

March 2, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Braumeister Bock Beer, which was published on March 2, 1950. This ad was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. This ad ran in The Reedsburg Times Press, of Reesburg, Wisconsin. Those two famous figure? It’s “The Jolly Braumeister (Brew Master)” “Billy Bock (Himself).”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Beer In Ads #5138: The Event Of The Year: Jax Bock Beer

March 2, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Jax Bock Beer, which was published on March 1, 1935. This ad was for the Jackson Brewing Co. of New Orleans, Louisiana, which was originally founded in 1890 by Lawrence Fabacher. This ad ran in The Shreveport Journal, also of Shreveport, Louisiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana

Beer In Ads #5138: Flower City Bock Beer

March 1, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Flower City Bock Beer, which was published on March 1, 1913. This one was for the Flower City Brewing Co., of Rochester, New York, which was founded in 1902, I think. In a somewhat confusing twist, there was also a Flower City Brewing Co. located in nearby Orlean, New York that was only in business from 1907-1920 as the Orlean Brewing Co., but was called Flower City for just two years, from 1933-34. This ad ran in The Democrat and Chronicle, also of Rochester, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5137: Bock Is Back… Look For It March 1st

February 28, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for not for a specific Bock Beer, but for every Bock made by the member breweries of the Western Pennsylvania Brewers’ Association. The ad was published on February 28, 1951. This one was for the Western Pennsylvania Brewers’ Association which was founded in 1902 by at least a dozen different breweries. This ad ran in The Pittsburgh Press, of Pittsburgh, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

American Craft Beer Hall of Fame: 2nd Year Inductees

February 28, 2026 By Jay Brooks Leave a Comment

Earlier today, the American Craft Beer Hall of Fame, announced the 2026 inductees, the second class of inductees, in a coordinated livestream from multiple locations. You can watch the ceremony on YouTube. The brainchild of Marty Nachel, the Hall of Fame welcomed eight new members.

American Craft Beer Hall of Fame:

The 2026 Class

Charles Bamforth

A British scientist specializing in malting and brewing, Bamforth is a former president of the Institute of Brewing and Distilling and served as the endowed professor of malting and brewing sciences at the University of California, Davis Brewing School. He later worked as senior quality adviser to Sierra Nevada Brewing Company and has received numerous industry honors, including the Brewers Association Recognition Award, the Master Brewers Association of the Americas Award of Honor, and honorary life membership in the MBAA.

Larry Bell

Bell founded Kalamazoo Brewing Company (later renamed Bell’s Brewery) in 1985 and became a frequent speaker and presenter throughout the industry. He received the Brewers Association Recognition Award for innovative brewing and dedication to craft beer, while Bell’s Two Hearted Ale earned recognition from the American Homebrewers Association as one of the best beers in the United States.

Sam Calagione

Alongside his wife Mariah, Calagione co-founded Dogfish Head Brewing Company in 1995 and became widely known for championing experimentation and nonconformity in brewing. He invented Randall the Enamel Animal draught flavoring device and later starred in the Discovery Channel series “Brew Masters” in 2010, helping bring craft beer culture to a broader audience.

Teri Fahrendorf

One of the first women brewmasters in the United States, Fahrendorf led brewing operations at Golden Gate, Triple Rock and Steelhead brewing companies and earned eight Great American Beer Festival medals. A 2014 Brewers Association Recognition Award recipient for lifetime achievement, she is also a respected consultant, technical writer and international speaker, and founded the Pink Boots Society to support women in the beer industry.

Kim Jordan

Jordan co-founded New Belgium Brewing Company in 1991 and guided the brewery’s growth from a small startup into one of the nation’s most prominent craft producers. Under her leadership, New Belgium became known for its sustainability initiatives and culture of social and environmental responsibility. She has also been named a 2025 inductee to the Colorado Business Hall of Fame.

Garrett Oliver

Oliver has served as brewmaster at both Manhattan Brewing Company and Brooklyn Brewery and is widely respected as an author and educator. His works include “The Brewmaster’s Table” and “The Oxford Companion to Beer.” Named an honorary Beer Academy Sommelier by the Institute of Brewing and Distilling, he remains a sought-after speaker and international beer judge.

Pete Slosberg

Slosberg co-founded Pete’s Brewing Company in 1986, and its flagship Pete’s Wicked Ale helped define the American brown ale style while becoming the No. 2 selling craft brand at its peak in the mid-1990s. He later authored “Beer for Pete’s Sake” and continues to contribute to the industry as an international beer judge and co-founder of the South Beer Cup competition.

Carol Stoudt

Stoudt and her husband opened Stoudt’s Brewing Company in 1987, where she became one of the first female brewmasters in the United States and the nation’s first female sole proprietor of a brewery. A recipient of the Presidential Award from Breweries in Pennsylvania, she is widely recognized as a trailblazer who helped expand opportunities for women in the craft beer business.

Filed Under: Beers, Events, Just For Fun, News Tagged With: ACBHOF, Awards, Hall of Fame

Beer In Ads #5136: American Bock Beer Is Being Served Today!

February 28, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for American Bock Beer, which was published on February 28, 1951. This one was for the American Brewery Inc. of Baltimore, Maryland and was founded in 1863 by Joseph F. Wiessner. This ad ran in The Evening Sun, of Baltimore, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

Beer In Ads #5135: What Record’s Bock Beer Is

February 27, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Bushkill Bock Beer, which was published on February 27, 1912. This one was for Record Brewing Co. of Elmira, New York and was founded in 1902. This ad ran in The Elmira Star Gazette, of Elmira, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5134: Lord Bushkill On Bushkill Bock

February 27, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Bushkill Bock Beer, which was published on February 27, 1936. This one was for Bushkill Products Co. of Easton, Pennsylvania and was founded in 1848 or 1849 by Xavier Veile. They’re advertising in Florida as “Bushkill Beer and Ale: Fine Old Pennsylvania Brew.” This ad ran in The Miami Herald, of Miami, Florida. It’s essentially a cartoon for their Bock beer, signed by “Tyler.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Cartoons, Comics, Florida, History, Pennsylvania

Beer In Ads #5133: Going… Going… SB Bock

February 26, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for SB Bock Beer, which was published on February 26, 1952. This one was for Southern Brewing Co., of Tampa, Florida and was founded in 1934 by August Schell. This ad ran in The Tampa Times, also of Tampa, Florida.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Florida, History

Beer In Ads #5132: Grain Belt Bock Beer

February 26, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Grain Belt Bock Beer, which was published on February 26, 1914. This one was for August Schell Brewing Co., of New Ulm, Minnesota and was founded in 1860 by August Schell. This ad ran in The Sauk Centre Herald, of Sauk Centre, Minnesota.

Filed Under: Art & Beer, Beers, Birthdays, Just For Fun Tagged With: Advertising, Bock, History, Minnesota

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