NFL Beer Prices Continue To Make Movie Popcorn Look Like A Bargain

football
I took a look at Beer Prices By Football Stadium in 2012, and you’ll probably be as un-shocked as it’s possible to be to learn that they’re even higher today than two years ago. According to a report by Business Insider, the “average cost for a small draft beer at NFL games this season is $7.53,” which last year was only $7.05. Only, ha. That still makes it more ridiculously proceed than the concessions at movie theaters. At least, movie houses have the excuse that they don’t make much on the films themselves, and have to make it up on popcorn and soda pop. NFL tickets, by contrast, are one of the most expensive things a family can buy, and the NFL rakes in billions, despite being classified as a non-profit!

And according to another recent report by Team Marketing Report, the most expensive place to see a game is the 49ers new stadium in Santa Clara. “The estimated price for a family of four to attend a game in the Niners’ new digs … is $641.50, a hefty, expected increase from their last season in San Francisco. That includes an average non-premium ticket price of $117, which is second only to the New England Patriots’ $122.” Hell, the average price for an NFL ticket is $84.43, and the average “Fan Cost Index price is $479.11,” meaning that’s how much it costs for a family of four to go to a stadium and see an NFL football game.

But let’s get back to the beer. The two most expensive stadiums to buy a beer are both in the Bay Area, $10.75 for 20 oz. at a Raiders game and $10.25 for 20 oz. at a Niners game. “The increase comes despite the introduction of a $4.50 beer in St. Louis, where the Rams now have the cheapest beer in the NFL,” but as they point out those lower prices are also for smaller pours, in some cases nearly half. “If we consider the size of the beer, the most expensive beer is in Philadelphia, where the smallest beer costs 71 cents per ounce. The Cincinnati Bengals offer the cheapest beer per ounce, with a 14-ounce beer costing just $5 (36 cents per ounce).”

nfl-beer-prices-2014

Berkeley Bar Proposes Not Serving Alcohol

no-beer
Talk about your non-story. A new Kava bar set to open in Berkeley is planning on not serving alcohol and you’d think they had re-invented the light bulb. Between the bar’s own application claiming it “aims to be Berkeley’s first and only alcohol-alternative bar” and Alcohol Justice tweeting the news with their characteristic glee assuming it must be anti-alcohol, there’s not a lot to the actual story. Not to mention the way in which the Bay Area BizTalk author is spinning it so that she claims it to be “innovative,” saying that “while the common thread is serving booze, one business that plans to open in Berkeley could change that.” Puh-leeze!

Okay, first let’s dispense with the innovation or that it’s Berkeley, or anywhere for that matter’s, “first and only alcohol-alternative bar.” Berkeley and the rest of the world has thousands, maybe millions of them. They’re called cafes, coffeehouse, tea bars, ice cream parlors, and on and on. Starbucks alone operates nearly 24,000 alcohol-alternative bars, not including the few that have been test-marketing alcohol sales in the evenings. As for Alcohol Justice’s churlish remark that “If this takes off, expect Bud Light Kava,” they’re displaying their usual cluelessness. Kava is a plant “used to produce a drink with sedative and anesthetic properties. Kava is consumed throughout the Pacific Ocean cultures of Polynesia, including Hawaii, Vanuatu, Melanesia and some parts of Micronesia. Kava is sedating and is primarily consumed to relax without disrupting mental clarity. Its active ingredients are called kavalactones. A Cochrane Collaboration systematic review of its evidence concluded it was likely to be more effective than placebo at treating short-term social anxiety.”

making-kava

The scientific name for the specific plant used to make the kava drink is known as “Piper methysticum,” which means “intoxicating pepper.” So essentially it’s a different, milder high, but is used in much the same way and for the same purposes as many people use alcohol and mood-altering drugs. You just missed celebrating the Feast of Papa-Lea, the God of Kava Drinking, on September 8. Still, it’s not exactly a health drink. “People taking certain kava-based drugs and dietary products have suffered liver damage or liver failure as a result of hepatotoxicity. Consequently, kava is regulated in a number of countries. In the EU it is strictly prohibited only in Poland.” So the bar may be not serving alcohol, but that’s because they’re focusing on another, somewhat similar product. If it were more popular in the U.S., and regulated like alcohol, you can bet Alcohol Justice would be against it, and singing a different tune.

body_kava

I want to be clear that I’m not against Kava. I’ve never had it but would try it in a heartbeat if offered a chance to sample it. But I do want to point out the incessant hypocrisy of prohibitionist groups like Alcohol Justice who are so against alcohol in our society that they’ll celebrate the fact that a bar is taking a different theme to reach a specialized clientele and choosing against serving alcohol in favor of a different mood-altering drink. One they’re against, and the other … well, they don’t really understand or care about so long as it’s not alcohol.

Personally, I hope the MeloMelo Kava Bar does open. It sounds interesting, and worth trying, but please let’s dispense with the notion that it’s going to start a wave of non-alcoholic places that will squash alcohol’s prominence as the beverage of choice at bars across the nation. And especially that they’ll be characterized as “alcohol-alternative bars.” According to the Bay Area BizTalk article, “Tea, yerba mate and kombucha will also be on the menu at MeloMelo, but the bar will not serve food or ‘coffee bean-related’ products.” And let’s not forget that MeloMelo is saving themselves thousands by not buying an expensive liquor license. So these are marketing decisions to differentiate themselves from coffeehouses, and their not serving alcohol is not exactly something that’s likely to “catch on” given that there are already thousands of places where alcohol is not served already. Hell, every time someone actually tries to sell alcohol in a place where it’s traditionally not sold — like Starbucks or Burger King — the hue and cry from the wingnut prohibitionists is deafening.

kava

But let’s review the real issue here, and the ridiculousness of the concept of being an alcohol-alternative establishment. I think I see a way out. When you’re at a bar, or restaurant or whatever and don’t want to order something alcoholic off of the menu; don’t. Now, was that so hard? There are all sorts of people in the world, and at any given time in any number of moods. Sometimes you want or need a drink, sometimes you don’t. I’m not a big fan of seafood, in fact hate most if it and could most likely live happily my remaining days if I never saw a fish on my plate again. But I’m not boycotting restaurants with seafood choices on the menu. I just don’t order any of them. But the prohibitionists would rather limit everybody’s choice and simply not have alcohol available for legal adults to enjoy because a minority of them might not be able to handle themselves, in effect punishing those of us who can. So how about we have alcohol-alternative people and give the rest of us the ability to choose for ourselves how we we want to live our lives?

Anchor’s BigLeaf Maple Autumn Red Returns For Fall

anchor-new
BigLeaf Maple Autumn Red, Anchor Brewing‘s fall seasonal, is back on store shelves and on draft in bars from now until the end of October. This is just the second year for the 6% a.b.v. red ale, which debuted last fall. The beer uses a “unique blend of hops — Nelson Sauvin, Citra, and Cascade for dry hopping — specialty malts including a combination of two caramel malts and pale malt,” with a hint of maple syrup that makes it “unlike any other red ale today.”

BigLeaf-Maple-Autumn-Red-label-600

First released in August 2013, BigLeaf Maple Autumn Red was inspired by a native California tree, its incredible leaves, its delicious syrup, and the colors of fall. The tree, known as Bigleaf maple, thrives along the banks of California’s mountain streams. Native Californians once made rope and baskets from its bark. Bigleaf maple sugaring in California dates to the 1800s; yet this tree’s unusually flavorful syrup remains the product of a small group of hobbyists. A hint of maple—including bigleaf maple—syrup in every brew perfectly complements the malty complexity, balanced hoppiness, and rich fall hue of BigLeaf Maple Autumn Red.

anchor-bigleaf

Anchor also released a video about their fall seasonal.

Happy Labor Day: Beer Creates Jobs

occupations
Happy Labor Day everybody. I thought this was a good day to highlight a press release from the Beer Institute about “how one job inside a brewery supports another 45 jobs outside. From farmers to factory workers, and truck drivers to tavern owners, beer puts people to work.” It’s not just that breweries employ a lot of people — they do — but many more job are created beyond the brewery that might not exist were it not for the beer. As their research shows, for every job inside a brewery, there are 45 related jobs outside the brewery.

BEER 3982 JOBS

From the press release:

“Today we toast to the industry’s 2 million men and women who make it possible for Americans to enjoy their favorite beer,” said Jim McGreevy, Beer Institute President and CEO. “America’s preference for beer is a huge boon to the national economy and the American worker.”

According to an economic study jointly commissioned by the Beer Institute and the National Beer Wholesalers Association in 2012, U.S. brewers and beer importers are the foundation for an industry that employs more than 2 million Americans, directly and indirectly. Beer also contributed $246.6 billion to America’s economy and generated $49 billion in local, state and federal taxes.

A Beer Institute analysis showed that each job in a brewery supports other jobs in the agriculture, business and personal services, construction, finance insurance and real estate, manufacturing, retail, transportation and communication, travel and entertainment and wholesale sectors.

They also broke down the number of jobs flowing from beer for each state. Not surprisingly, California was number one, with 241,640 contributing over $34 billion into the economy. After California, Texas, Florida, New York and Illinois have the most beer-related jobs, but even in the smallest states, thousands of people are gainfully employed thanks to beer. The total number of jobs nationwide is just over 2 million with a total economic impact of almost $247 billion. To see it broken down even farther, including by state and Congressional district, check out Beer Serves America.

Print

Happy Labor Day, the only this missing from this picture? Where are the brewers?

brewer-badge-2

Sonoma State To Offer Beer Course

sonoma-state
So this is great news, and feels even a little bit overdue, though to be fair I may be a little biased, as you’ll soon see. With craft beer persuading people that good beer is every bit as complex and worthy of respect as wine or whiskey, Sonoma State University, in partnership with Lagunitas Brewing, will be offering a certificate course on beer during their spring semester next year. I can say it should be amazing — with my tongue firmly in my cheek — because they’ve hired the best teachers. My little joke there, is the class will be great because Sonoma State has hired me to develop it and be the lead instructor for the course, although I’ll be bringing in a great roster of guest speakers from the beer industry and related fields to teach students everything they want to know about beer, and then some. At least that’s the plan. And right now, we could use your help in figuring out what potential students are most interested in learning about when it comes to beer and brewing.

We’re developing the curriculum now, and the program is being fueled by Lagunitas Brewing, which is where the majority of classes will be held. On Wednesday evenings, beginning next spring, students will spend three hours in the loft at Lagunitas learning about beer and how it’s made, the business of making and selling beer, along with a better appreciation for it.

Officially, the course will be taught through a partnership between the School of Science & Technology and SSU’s continuing education program, the School of Extended & International Education, along with Lagunitas Brewing, and students will receive a transcripted Certificate of Completion in one semester.

SSU-Seawolves
So what do we need your help with? Simple, we’re trying to figure out what potential students are most interested in learning about when it comes to beer. Do you want to know more about how its made, how to taste it analytically and appreciate it better? Or are you interested in possibly joining the beer industry and so are interested in learning more about the business and what opportunities there might be where you could find your dream job? To figure that out, we’ve created a short survey — just rate 22 possible topics, answer two multiple choice questions, then add any other suggestions you might have, that’s all.

So if you’re not in the industry, simply a beer lover, what subjects would most interest you if you took a class about beer? If you are in the industry, what do you think are the most important things to cover?

Please fill out the survey by Sunday, September 7 to help us identify the key topics that you are most interested in. As a token of our gratitude, Lagunitas Brewing Company has graciously offered to give a special deck of playing cards to survey participants that can be picked up at the brewery in Petaluma. You will be notified by email when your cards are ready for pick-up at Lagunitas. Or you could just take the survey for the fun of it and to help out.

CLICK HERE TO TAKE THE SURVEY

Lagunitas-Cards
These are what the cards look like that you can pick up at Lagunitas brewery as a thank you for taking the survey.

The ALS Ice Bucket Challenge: Brookston & Porter

ice-bucket
So you’ve probably noticed that one of the latest internet memes is the ALS Ice Bucket Challenge to raise awareness and money for Amyotrophic lateral sclerosis, better known as Lou Gehrig’s Disease. The idea involves “dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.” Also, the “challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same.” I was challenged by my friend and colleague, Tom Dalldorf, publisher of the Celebrator Beer News, who also tapped Stephen Beaumont and Tom McCormick, executive director of the California Craft Brewers Association. So here’s my video, with my son Porter, who decided he wanted to join me.

You can find out more about how to donate at the ALS Association or the MDA.

THE ALS ASSOCIATION

I also challenged three friends:

  1. Fal Allen, brewmaster, Anderson Valley Brewing
  2. Justin Crossley, founder, The Brewing Network
  3. John Holl, Editor, All About Beer magazine

Now it’s their turn. No thanks necessary.

Ballantine IPA To Return

ballantine-ipa
This is exciting news. Pabst is bringing back the iconic Ballantine IPA, one of the few ales made by a bigger brewery, and one of the only examples of an India Pale Ale before the 1980s. There were, I believe, maybe a dozen or so American IPAs after prohibition, though by the 1960s Ballantine was the last man standing. I’m not sure when they stopped making it initially, sometime during the 1970s I believe, although they did bring it back briefly in 1995, only to discontinue it again. But beginning next month, it will be back again, brewed at Cold Springs Brewing in Minnesota. That’s actually good news, I think, because they’ve been brewing the canned 21st Amendment beers, so they’re already familiar with making hoppy beers. Also, the Pabst brewmaster, Gregory Deuhs, used to brew for Redhook at their Woodinville, Washington brewery.

ballantine-ipa

When I first started drinking beer, Ballantine Ale was around, but I never had the IPA, sad to say. I remember talking to Michael Jackson about his memory of how the beer tasted while sharing a cab from an event back to our hotel at GABF one year in the 1990s. He recalled it fondly, though it was probably closer to what today we’d consider an English-style IPA, in his recollection of it, though I believe he thought it was around 45 IBUs. It appears that the new version will be 7.2% a.b.v. and 70 IBUs, which is at the upper end of the BJCP guidelines, making it more like a modern American-style IPA. I may be wrong about this, but I’d be surprised if it was like that in the 1970s, not even Liberty Ale, which was (pun-intended) revolutionary in 1975 when it was released, was that high. Liberty Ale is 5.9% a.b.v. and around 47 IBUs.

Apparently, the new Ballantine version “uses four different malts and eight different hops, as well as hop oil to finish it off. American oak chips are used in the process, harking back to the oak and cypress barrels used for the original beer.” I’m certainly very interested to try it. It seems like a great move, given that IPAs are such a growing category, for Pabst to revive it now when interest in them is at an all-time high.

From the press release:

First brewed in 1878 by P. Ballantine & Sons Brewing Company in Newark, NJ, Ballantine India Pale Ale was the only American-made beer that successfully continued the tradition of the 19th century IPAs once Prohibition ended. This was due in large part to the brewery’s steadfast commitment to ‘Purity, Body, and Flavor” — as exemplified by the three interlocking Borromean rings found on every bottle.

Ballantine’s brewers were meticulous about ensuring that the beer’s gravity, alcohol content, IBUs, and hopping rates remained consistent well into the mid-20th century. Another unique method that characterized Ballantine India Pale Ale was a hopping process in which the distilled oils from a hop-and-water mixture were added to the brew, giving the beer an intense hoppy flavor that was quite distinct from its competition. P. Ballantine & Sons was also rumored to have matured the India Pale Ale in huge wooden vats for up to a year in order to help develop the ale’s original flavor.

In order to replicate the original recipe as closely as possible, Pabst Master Brewer Gregory Deuhs reverse-engineered the beer, ensuring the robust heritage and quality of the 136-year-old brew was properly reflected in the 21st century version.

“I began this project with a simple question: How would Peter Ballantine make his beer today?” said Master Brewer Deuhs, adding, “There wasn’t a ‘secret formula’ in anyone’s basement we could copy, so I conducted extensive research looking for any and all mentions of Ballantine India Pale Ale, from the ale’s processing parameters, aroma and color, alcohol and bitterness specifications. Many brewers and craft beer drinkers would be impressed that the Ballantine India Pale Ale of the 1950s and ‘60s would rival any craft IPA brewed today.”

Over the course of two years and over two dozen iterations of five-gallon batches handmade at his home near Milwaukee, WI, Deuhs finally struck gold.

“Unlike recreating a lost brew from long ago, I had the advantage of actually being able to speak with people who drank Ballantine back in the day,” continued Deuhs. “Their feedback was crucial to ensuring that the hoppy, complex flavor that was revered for over a hundred years was front and center in my recipe.”

It will be sold in six-pack bottles and limited-edition 750 ml bottles beginning in northeast market, and hopefully released in wider distribution after that.

ballantine-ipa-back

Here’s some more info about the new Ballantine IPA:

  • Dry hopping and the addition of hop oil has long been credited as the key to the beer’s unique profile. In addition, a proprietary brewing method ensures that every drop of Ballantine India Pale Ale comes in contact with American Oak, effectively capturing the robust flavor and heritage of the brand. With the reintroduction, an entirely new generation of craft beer enthusiasts will experience what made America’s Original IPA so exceptional.
  • In the 1950s, Ballantine was the third largest brewery in the country, going on to become the primary broadcast sponsor for the New York Yankees. Despite stiff competition, the IPA continued to flourish as its dry hopping process gave the beer an intense, distinct hop presence, unlike anything else available in the United States at that time.
  • In the 1970s, taste preferences changed and American lagers edged out the IPA, a trend that was abruptly reversed with the craft beer movement of the past few years. This increased interest in craft beer gave Pabst the perfect opportunity to bring back America’s Original IPA.

Anchor Releases Zymaster #6: Saaremaa Island Ale

anchor-new
Anchor Brewing has released the sixth beer in their Zymaster® series, Saaremaa Island Ale.

Zymaster-6-label-600px

Anchor’s newest beer was apparently inspired by a trip taken recently by their longtime brewmaster, Mark Carpenter. He and his family vacationed on Saaremaa Island, a part of Estonia, and located in the Baltic Sea. According to Anchor’s press release, this “ancient island has been inhabited more than 8,000 years, and has been occupied by Germany, Denmark, Sweden, czarist Russia, and the Soviet Union. Its culture is a rich and fascinating melting pot. Yet few outside of Estonia have ever experienced its uniquely native beers. Mark enjoyed them so much that he not only brought back his memories of Saaremaa but some brewer’s yeast, as well. Inspired by Mark’s Estonian beer journey, Anchor’s Zymaster No. 6 takes you on a journey to Saaremaa by way of San Francisco.”

Beer is a journey. Wine is defined by time – on the vine and in the bottle – and place, known as terroir. But beer, thanks to the miracles of modern science, can now be made virtually anywhere in any style, transporting the beer-lover to whatever time, place, and flavors he or she desires.

“My wife and I were traveling through the Saaremaa Island countryside and we stopped at a bar,” said the Anchor Brewmaster. “I asked for a local draught beer and the unfiltered brew I was served was completely unique. It was the native yeast that intrigued me and ultimately become the inspiration for Zymaster No. 6. After returning to San Francisco, the Estonian yeast was isolated and cultured becoming the cornerstone of our pale ale which is complimented by the medium bitterness from Northern Brewer, a favorite hop here at Anchor. The result is a one-of-a-kind brew that transports me back to that countryside bar. We hope you’ll enjoy this beer journey, as well.”

Zymaster No. 6 (6% ABV) is a medium-bitter pale ale with Old World hop flavor and aroma. Made with pale barley malt, it has a light body and clean finish. But what makes Saaremaa Island Ale exceptional is the native yeast that Brewmaster Mark Carpenter clandestinely brought back from his Estonian beer journey. It took months for Anchor to isolate and culture this special strain, so essential to the unique character of Saaremaa Island’s indigenous beers. Anchor’s trial brews confirmed that this yeast, reminiscent of some Belgian varieties, contributes a richly complex piquancy to this deliciously distinctive ale with overtones of freshly ground clove and allspice.

anchor-zymaster-6

Anchor Zymaster No. 6: Saaremaa Island Ale will be available in limited release in 22 oz. bottles and on draught in select restaurants, bars, and at the Anchor Brewing Taproom in San Francisco.

Craft Beer Continues To Grow

ba
Craft brewers enjoyed continued growth through the first half of 2014, according to new mid-year data recently released by the Brewers Association, the trade group representing smaller brewers. Craft beer production increased 18 percent by volume during the first half of the year (though the new numbers are based on the revised definition of who is a craft brewer as per the BA, while last year’s numbers were compiled under the old definition). From the press release:

From January through the end of June, around 10.6 million barrels of beer were sold, up from 9.0 million barrels over the first half of 2013. “The sustained double-digit growth of the craft category shows the solidity of demand for fuller flavored beer in a variety of styles from small and independent American producers,” said Bart Watson, chief economist for the BA. “Craft brewers are providing world-class, innovative products that continue to excite beer lovers and energize the industry.”

Print

As of June 30, 2014, 3,040 breweries were operating in the U.S., 99 percent of which were small and independent craft breweries. Additionally, there were 1,929 breweries in planning. Craft brewers currently employ an estimated 110,273 full-time and part-time workers, many of which are manufacturing jobs, contributing significantly to the U.S. economy.

Print

Hops & History 2

sf-mint
Last year, the San Francisco Brewers Guild put together a fun event at the Old Mint with Flipside and the San Francisco Museum and Historical Society called Hops & History, in which I was the moderator of a panel discussion about opening and running a brewery in the city of San Francisco, and also helped with a breweriana display of brewery artifacts from San Francisco and California. I thought it was a great event, and it looks like I wasn’t the only one. Apparently, it was “one of the most popular events hosted by FlipSide for the San Francisco Museum and Historical Society last year.” That’s according to an Op-Ed on the Digital Journal, Hops History event displays that San Francisco is a beer town.

As a result of last year’s success, they’ve decided to another beer event at the Mint this year. The Hops & History 2 event takes place next Thursday, July 24, from 6:30 to 9:30 p.m. at The Old Mint, located at 88 Fifth Street at Mission in San Francisco. Tickets to the event are $30.

Here’s more information about the event, from the San Francisco Brewers Guild website:

Its time to order another round. This 2nd annual event will feature Bay Area craft beer tasting, historical talks, a panel discussion, home brewing demos, local food vendors, and an expanded exhibit of rarely seen historical West Coast brewing memorabilia. Held in the historic 1874 San Francisco Mint, Hops and History Round 2 continues last year’s sold-out celebration of the unique history of brewing in the Bay Area while looking forward to the future of craft brewing in the City by the Bay and beyond.

Don’t get left out in the cold! Get your tickets early to join us to taste the past and enjoy the present of Bay Area craft brewing.

Event Info

Tastings from all breweries included

  • Presentations on brewing history
  • Home brewing demos by San Francisco Brewcraft
  • Exhibit of historic “breweriana” from the private Collection of Ken Harootunian
  • Bavarian pretzels from Bavarian Brez’n, and other local food for purchase
  • Docent led tours of the historic 1874 Old Mint
  • Souvenir sampling mug included
  • Music by DJ Timestretch

Program Info

  • Dave Burkhart and Jim Stitt: Handmade Labels for Handmade Beers
  • John Freeman: Shock Waves of the San Francisco Beer-Quake
  • Taryn Edwards: Lager, Ale, Porter, and Steam: “Healthful fermented liquors” at the Mechanics’ Institute’s Industrial Expostions 1857–1899
  • Panel discussion with SF Brewers Guild brewers from Magnolia Gastropub and Brewery, Triple Voodoo Brewery and Tap Room, and Cellarmaker Brewing Co.: moderated by Jay Brooks of the Brookston Beer Bulletin

Apparently tickets are selling briskly, so order your tickets quickly if you’re hoping to join us for another great evening of brewing history. There’s also more info at Flipside’s Facebook page. See you there.

hopshistory2