Megan Fox For Brahma Beer

Today I saw in the UK Sun that American actor Megan Fox is doing ads for Brahma, the Brazilian Budweiser, an especially accurate association since Brahma is part of Anheuser-Busch InBev. Why do we care? We don’t, but I’m game to look at a couple of ads with Megan Fox in them. Isn’t that why advertisers chose her? Of course, it’s still a tasteless, flavorless beer.

As Mais Gostosas do Carnival (The Hottest Carnival)


Is it just me, or does that beer have his arm around Fox? Is the beer wearing sunglasses because he doesn’t want to be seen with Megan Fox?

Convidando Megan Fox Pra Uma Brahma (Inviting Megan Fox for a Brahma)


And here she is going off to have a picnic. According to the Sun, she’s flying down to Rio to do a commercial and pose for some more ads.


Although humorously enough, a few years ago the hipster appeared more partial to Pabst Blue Ribbon. This was taken by paparazzi in 2009. Ah, sex and beer. What’s not to love. It seems to me, the big brewers follow a variation of the old lawyer’s adage. “When the law is on your side, argue the law. When the facts are on your side, argue the facts. When neither the facts nor the law are on your side, make an ad hominem attack.” In the brewer’s world it’s more along these lines. “When the beer tastes good, promote the beer. When the brewery has personality, promote the brewer. When the beer has neither, promote a celebrity, a cartoon, or both.”


Brazil Beer

Today in 1822, Brazil gained their Independence from Portugal.


Brazil Breweries

Brazil Brewery Guides

Other Guides

Guild: Cobracem (Brazilian Brewer Association); Sindicato Nacional Da Cerveja

National Regulatory Agency: Ministry of Agriculture, Livestock, and Food Supply (MAPA); National Advertising Regulatory Council (Conselho Nacional de Auto-Regulamentação Publicitária, CONAR)

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of product; Beverage type (e.g., wine or beer); Importer name and contact information, if applicable; Company identification number; Country of origin; Alcohol content; Net volume (in metric units); Date of production; List food additives; Statement of ingredients.

Drunk Driving Laws: BAC is Zero in theory. De facto persons above 0.02% receive a fine and have their license suspended for 12 months. Above 0.06% is deemed a crime.


  • Full Name: Federative Republic of Brazil
  • Location: Eastern South America, bordering the Atlantic Ocean
  • Government Type: Federal Republic
  • Language: Portuguese (official and most widely spoken language); less common languages include Spanish (border areas and schools), German, Italian, Japanese, English, and a large number of minor Amerindian languages
  • Religion(s): Roman Catholic (nominal) 73.6%, Protestant 15.4%, Spiritualist 1.3%, Bantu/voodoo 0.3%, other 1.8%, unspecified 0.2%, none 7.4%
  • Capital: Brasília
  • Population: 199,321,413; 5th
  • Area: 8,514,877 sq km, 5th
  • Comparative Area: Slightly smaller than the US
  • National Food: Feijoada
  • National Symbols: Jaguar, Macaw; Ipê-amarelo-da-serra; Tabebuia alba; Southern Cross, Christ the Redeemer; Amazon river
  • Affiliations: UN, OAS
  • Independence: From Portugal, September 7, 1822


  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 [Note: Laws regarding possession or consumption of alcohol by minors are hardly enforced, especially if in the company of a parent or guardian, but those regarding selling minors alcohol are harshly imposed by law keepers, and it is law to remember the legal purchase age while advertising alcoholic beverages. ID Card is required for purchase.]
  • BAC: 0.08%
  • Number of Breweries: 218


  • How to Say “Beer”: cerveja
  • How to Order a Beer: Uma cerveja, por favor
  • How to Say “Cheers”: A sua saúde / Saúde (“to your health”) / tim tim
  • Toasting Etiquette: N/A


Alcohol Consumption By Type:

  • Beer: 44%
  • Wine: 1%
  • Spirits: <1%
  • Other: 55%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 6.16
  • Unrecorded: 3.00
  • Total: 9.16
  • Beer: 3.36

WHO Alcohol Data:

  • Per Capita Consumption: 5 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 21
  • Sales Restrictions: Time, location
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None.


Brazilian Brewer Nominated For “Man Of The Year”

One of the brewers I met during my trip to South America earlier this year for the South Beer Cup was Alexandre Bazzo, owner and brewmaster of Micro Cervejaria Bamberg in Votorantim, Brazil. Bazzo studied brewing in Germany and his brewery consistently makes some of the finest German-style beers I’ve had outside of Bavaria, which is all the more impressive given the scarcity of ingredients in South America. In fact, every Bamberg Bier I’ve tried has been top notch. Plus, he’s a terrific person who is very passionate about his beer.

Alex, with Stephen Beaumont, speaking at a beer dinner Melograno in Sao Paulo this May.

A prominent magazine in Brazil, Alfa, has a contest online, asking people to vote for Brazil’s Man of the Year 2011. There are about 50 people nominated, and the list includes a number of famous people (in Brazil), including formers presidents, artists, and athletes, but only one brewer. Bazzo’s currently in second place, so he could actually win this thing. I think it would send a fun message that a brewer could be declared “Man of the Year.”

It appears that anyone can vote — I did — and you don’t have to register or anything. Just go to the contest page at Alfa Magazine. There you’ll see a roster of small icons for each of the nominees. Alex is on the top row, second from the right. Just click on the “Alexandre Bazzo” square and a pop-up window will appear, it looks just like below. Just click on “ENVIAR SEU VOTO” to vote for Alex.


Below is the translation for the voting pop-up page:

Bazzo Alexander, 35, is the founder and brewer of Bamberg, one of Brazil’s most award-winning microbrews. In 2011, Bamberg took the award for best brewer in South America, at the South Beer Cup, held in Argentina, and four of their labels won silver medals. In the Australian International Beer Awards, five of them won bronze medals. This year, sales of Bamberg increased more than 35%. Twitter: @BambergBier.


Beer In Ads #372: Nova Schin Sao Paulo Fashion

Wednesday’s ad is another recent one for the Brazilian beer, Nova Schin, and it’s a very odd one. It’s apparently for Fashion Week in Sao Paulo, but to me it just comes off as a little creepy. Of course, I have no sense of fashion, so it’s probably me.


There’s at least two more ads in the Fashion Week series, but they don’t help make it any less odd of an ad campaign.



South Beer Cup Winners Announced

Regular readers have probably noticed that my usual output has been diminished here of late, that’s because I’ve been in Buenos Aires, Argentina since Monday. I was fortunate enough to be invited to judge at the very first South Beer Cup, South America’s version of the Great American Beer Festival and the Craft Brewers Conference combined. It was put on by the Centro de Cata de Cerveza with support from the very active local homebrew club, Somos Cerveceros.

They had 280 beers from 72 breweries entered in 20 categories from four countries: Argentina, Brazil, Chile and Uruguay. Along with the local judges, made up of brewers and BJCP certified judges, four experienced judges from North America were on hand to help out. In addition to myself, there was Stephen Beaumont, Doug Odell and Pete Slosberg. The four of us also each gave a short talk during the conference portion of the event.

But more about that later, last evening at a gala awards ceremony held at the rooftop of the American Club. It was a great event, and perhaps the best part was seeing the enthusiasm and passion on display as the excited winners went up to accept their awards, all to some very dramatic music. So without further ado, here s the list of the winners for the first South Beer Cup:


  1. Pilsner
    • Bronze: Colorado (Brazil)
  2. Oktoberfest
    • Bronze: Buller (Argentina)
  3. Pale Ale
    • Bronze: Davok (Uruguay)
  4. Golden/Blonde Ale
    • Silver: TIE: Duff (Argentina) / Eisenbahn (Brazil)
    • Bronze: Carmela (Argentina)
  5. India Pale Ale
    • Gold: Davok (Uruguay)
    • Silver: Fenicia (Argentina)
    • Bronze: Backer (Brazil)
  6. Amber/Red Ale
    • Gold: Yeska (Argentina)
    • Silver: Antares (Argentina)
    • Bronze: El Viejo Hobbit (Argentina)
    • Honorable Mention: Piltri (Argentina)
  7. Wheat Beer
    • Silver: Baden Baden (Brazil)
    • Bronze: Bier Hoff (Brazil)
    • Honorable Mention: Cabezas Bier (Uruguay)
  8. Dry Stout
    • Silver: Bodebrown (Brazil)
    • Bronze: TIE: Carmela (Argentina) / Kross (Chile)
  9. Imperial Stout
    • Silver: Montecristo (Argentina)
    • Bronze: Antares (Argentina)
  10. Porter
    • Bronze: TIE: Antares (Argentina) / Alumine (Argentina) / La Cruz (Argentina)
  11. Brown Ale
    • Bronze: Fenicia (Argentina)
  12. Barley Wine
    • Bronze: Davok (Uruguay)
    • Honorable Mention: TIE: La Cruz (Argentina) / Una Mas (Argentina)
  13. Smoked Beer
    • Gold: Gulmen (Argentina)
    • Silver: Bamberg (Brazil)
    • Bronze: Berlina (Argentina)
  14. Specialty Beer
    • Gold: Baden Baden (Brazil)
    • Additional Honorable Mentions [w/style]: Baden Baden [Golden] (Brazil) / Dowel [Grape] / Silberweizen [Weizen Bock] / Sixtofer [Scarlet] (Argentina) / Szot [Strong Ale] / Von de Brauer [Red Ale] / Jerome [Diablo] (Argentina)
  15. Honey Beer
    • Silver: TIE: Antares (Argentina) / Fenicia (Argentina)
  16. Kolsch
    • Bronze: Antares (Argentina)
  17. Dunkel
    • Silver: TIE: Bamberg (Brazil) / Eisenbahn (Brazil)
  18. Belgian Dark Ale
    • Bronze: Eisenbahn (Brazil)
  19. Munich
    • Silver: Bamberg (Brazil)
  20. Schwarzbier
    • Silver: Bamberg (Brazil)
  21. Bock
    • Bronze: Blest (Brazil)
  22. Old Ale
    • Silver: Bodebrown (Brazil)

Congratulations to all the winners.

And here’s all the participating breweries:

Beer In Ads #364: Nobel’s Appetizers Are Just An Excuse

Friday’s ads are for a Brazilian beer (where I’m heading next week) from Primo Schincariol. The brand of beer is Nobel and this series of ads is from 2008 and uses the slogan “Appetizers Are Just An Excuse.” Each ad shows a beer glass filled not with beer, but two appetizers that, from a distance, make it look like the glass is full of beer. The first, given that today is the beer and cheese Session, is filled with cheese and eggs.


A second shows French Fries — my favorite — in the bottom with white onions on top.


And a third uses popcorn, both popped and unpopped.


There were at least two more of these ads, peanuts and cashews, which you can see at Coloribus.