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Historic Beer Birthday: John D. McKechnie

October 21, 2025 By Jay Brooks Leave a Comment

McKechnie
Today is the birthday of John D. McKechnie (October 21, 1849-February 14, 1906). He was the son of Alexander McKechnie, who along with Alexander’s brother James, the Scottish brothers founded the J. & A. McKechnie Brewing Co., d.b.a. the Canandaigua Brewery, in 1843, in Canandaigua, New York. In 1889, after the last brother passed away, John McKechnie became president of the brewery, and it was renamed the simpler McKechnie Brewing Co., but closed for good at the start of Prohibition.

John-D-McKenzie
Here’s the obituary for McKechnie from The Western Brewer:

McKechnie-obit-1
John-D-McKechnie
McKechnie-obit-2
McKechnie-Brewery

And here’s a history of the brewery by Lynn Paulson, the City of Canandaigua Historian, from the Archives of the Ontario County Historical Society:

In 1830, the McKechnie family left Falkirk, Scotland and emigrated to Canada, and from there to Rochester, New York in 1837 where the elder McKechnie with his oldest son set up a brewery business. Two other sons, James and Alexander McKechnie, left Rochester in 1843 and purchased a small brewery in Canandaigua on the site of what is now the Daily Messenger building on Buffalo Street.

The Canandaigua Brewery grew steadily, producing a product that from its earliest days was noted for its excellence. In 1871, the major buildings of the brewery were rebuilt and by 1876, the brewery had become the largest employer in Canandaigua with about 100 workers. The buildings covered over five acres of land and consisted of the brewery and storage block, malt-houses, a cooper shop, woodsheds, a barn for stabling horses, and three ice houses, which had the capacity to store 2000 tons of ice. While the brewery had the capacity of producing 500 barrels of beer each year in its early years, the capacity had grown to 1,000 barrels of beer per week.

The McKechnies became involved in several other enterprises besides their brewery. In 1880 they founded the Canandaigua Lake Steam Navigation Company, which promoted shipping and tourism on Canandaigua Lake. The McKechnie Bank was organized in 1882 and later would become the Ontario Trust Bank. The McKechnies also invested in other businesses including the Canandaigua Gas and Light Company, the local ice houses, and area hops farms. Alexander’s son, John, purchased the Seneca Point Hotel on Canandaigua Lake and managed it until it burned in 1899.

After the death of Alexander McKechnie in 1883, the firm was incorporated as a stock company renamed the McKechnie Brewing Company under the management of James McKechnie. In the production of its ale, the company used only the choicest hops and high-grade malt made from barley grown in Western New York, much of which was grown in Bristol and South Bristol. The hops and barley were brought by steamboat to the Canandaigua City Pier.

With the death of James McKechnie in 1889, the business was managed by John D. McKechnie, the eldest son of Alexander McKechnie. The stock company was renamed the J. & A. McKechnie Brewery Company.

In 1904, the brewery was sold to Schopf Distributors located in Buffalo. The brewery was fully remodeled and concentrated on the production of its celebrated Canandaigua Ale. It had so excellent a reputation that shipments went as far west as Salt Lake City, Utah. The ale is said to have “such an excellent quality that it is widely recommended by physicians as a nourishing and healthful drink for invalids.” The yearly capacity of the brewery had reached 60,000 barrels.

The refurbished brewery had a cooperage where the kegs and barrels necessary for handling the product were manufactured, and a large cold storage warehouse where large quantities of the choice fruit, mostly apples, grown in the vicinity of Canandaigua could be stored. The old-fashioned wooden tanks formerly used to store the ale were discarded and replaced with glass enameled steel tanks that ensured the purity of the ale. Throughout all the processes of manufacture and in all departments of the plant, the strictest cleanliness and attention to sanitary detail were observed.

In 1916, with the advent of Prohibition in New York state, and in 1920, with the implementation of Prohibition nationwide, the J. & A. McKechnie Brewery was forced to close. In addition, the hops farms were hit with several blights in the early 1900s that effectively decimated the industry. For a brief period, the brewery attempted to survive on the production of pickles and vinegar. An attempt was made in 1933 by a Syracuse entrepreneur to reopen the McKechnie Brewery, but it never materialized.

The Canandaigua Cold Storage & Ice Company occupied the buildings of the old brewery until it was sold to the GLF bean processing and dog/pet food manufacturing plant in 1940. On Jan. 1, 1961, the GLF plant burned, leaving a few remaining buildings on the site. Ironically, the McKechnie home on North Main Street where the American Legion had located in 1945 burned in 1960. Any remaining structures of the old McKechnie brewery were removed in 1971 when The Daily Messenger built its new facility on Buffalo Street.

McKechnie-Brewery-building

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York, Scotland

Beer Birthday: Kirby Shyer

October 11, 2025 By Jay Brooks

Today would have been the 68th birthday of Kirby Shyer, who founded the Zip City Brewing Co. in New York City, the only brewpub in Manhattan when it opened in November of 1991, since both New Amsterdam and Manhattan Brewing has closed earlier. Unfortunately, he passed away late last year. He was a pioneer in the industry, especially on the East Coast because his brewpub was in such a visible place in downtown Manhattan. Unfortunately, when the bottom fell out of craft beer in 1997, the brewery closed. I met Kirby a little later when he was working for another brewery and called on me at BevMo and we later attended a Cleveland Indians baseball game, along with Tom Dalldorf, when the Craft Brewers Conference was in Cleveland in 2002.

Kirby worked in the brewery industry for several years after Zip City closed, both for breweries and distributors, but left to work on a project outside beer and beverages. He passed away in early November of 2024.

All About Beer’s archive includes a great 2017 overview of Zip City and Shyer by Tom Acitelli entitled A Brewpub’s Collapse 20 Years Ago Sounds Familiar.

Zip-City-john-bloch-designs
The logo and merchandising materials for Zip City, created by John Bloch Designs.

This is his obituary from the New York Times:

Kirby Shyer passed away after a long illness on Friday, November 1, 2024 at Mt Sinai Hospital. He was born on October 11, 1957 in NYC, raised in Larchmont, NY and was a longtime resident of Ridgefield, CT. Kirby was a technology early-adopter, a talented amateur film-maker, an enthusiastic champion of his favored music, especially Lou Reed, and a lifelong (but disappointed) Mets fan. Kirby loved Boston Terriers, particularly his own: Indie. Kirby will be missed dearly by everyone who knew him. Kirby was good-natured, smart, creative and also the nicest guy you ever met. Throughout his life, Kirby loved every place he lived and retained close friendships from Westminster School in Simsbury, CT, from St. Lawrence University, where he was a pillar of the Phi Kappa Sigma fraternity, and stayed connected to childhood friends from St Regis and Swiss Challenge camps. In 1991, Kirby launched the startup Zip City Brewing Company, popularizing the brewpub craze across the US and leading the neighborhood revivals of Flatiron & Union Square in NYC. Zip City was notable for its brewing equipment — imported from Austria — integrated into the design of the bar. Zip City brewed rich lagers, expanding the NY beer palate, and paved the way for 10 other local brewpubs. His greatest Zip City success, however, was meeting his loving life partner and wife of 30 years, Jennifer. Kirby was responsible for masterminding the introduction of the Belgian beer Stella Artois to the American market, an effort that was so successful, he was knighted by the Belgian Brewers Guild. Being so well-known in the brewing community, he was also a brand ambassador for Manhattan Beer Distributors. Kirby was the devoted father of Griffin and Grace Shyer, dedicated husband to Jennifer Brown Shyer, and doting uncle to his nieces and nephews. He is also survived by mother Marlene Fanta Shyer, sister Alison Shyer, brother, Christopher Shyer and his partner David Ehrich, and father-in-law Robert Brown. 

A couple of years ago, Kirby was kind enough to send me this awesome Zip City T-shirt from 1995.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brewpubs, History, New York

Historic Beer Birthday: Walter Jerome Green

October 10, 2025 By Jay Brooks

hop-leaf

Today is the birthday of Walter Jerome Green (October 10, 1842-January 27, 1885). He was the son of Charles Green, who founded an upstate New York hop merchant around 1840. After his son joined the business, it became known as Charles Green & Son. According to the Brewers’ Journal, he was “one of the earliest and most widely known hop merchants of Central New York.”

Walter-Jerome-Green-portrait

Here’s a portion of his obituary that mentions the hop business from Oneida County, NY Biographies:

Walter Jerome Green, who passed away in Utica on the 27th of January, 1885, was one of the city’s most prominent business men and respected residents. He was a leading factor in financial circles as a member of the banking house of Charles Green & Son, of Utica, and was also the president and owner of the Jacksonville, St. Augustine and Halifax River Railroad of Florida. He is survived by his widow and one son. His birth occurred in Hubbardsville, Madison county, New York, on the 10th of October, 1842, his father being Charles Green, who was born at Sangerfield, Oneida county, on the 28th of May, 1811. The latter was prominently identified with financial interests in Utica for a number of years, being one of the oldest and best known bankers and business men of this part of the state. David Green, the paternal grandfather of our subject, was born at South East, Putnam county, New York, his ancestors, John Alden and Priscilla Nolines, coming to America in the Mayflower. He was related to General Nathaniel Green of Revolutionary fame. His mother, who in her maidenhood bore the name of Deliverance Hatch, was a native of Cape Cod, Massachusetts. Her mother was a Sears, to which family David Green was likewise related.

The mother of Walter Jerome Green bore the maiden name of Mary Jane Hubbard and was a resident of Hubbardsville. Madison county, New York. She was a descendant of Lieutenant Joseph Kellogg, of Hadley, Massachusetts. Her parents, Oliver Kellogg and Mary (Meachem) Hubbard, were both natives of Connecticut, the former of Windsor and the latter of Simsbury, that state.

Walter Jerome Green received a liberal education in his youth, attending Cazenovia Seminary and Madison University. Desiring to become a member of the legal fraternity, he qualified for practice by an extensive course of study and was graduated from Albany University in 1864. At the end of two years, however, he abandoned a promising career as an attorney because the increasing importance of his father’s business made it desirable for him to come to his assistance. Soon afterward he was admitted to a partnership in the bank and the name of the firm became Charles Green & Son. Young though he was, his enterprising spirit soon made itself felt in the affairs of his father’s business, which gradually broadened its field, of operations and took a leading place among similar enterprises in the central part of the state. An important department in the business of the house was the trade in hops, which became so extensive as to place the firm among the largest dealers in this country. To meet the demand for reliable intelligence bearing on the hop trade, the firm published a journal known as Charles Green & Son’s Hop Paper, a large, handsomely printed, four page folio of twenty eight columns, of which an edition of about five thousand was issued, gratuitously, each quarter.

Charles-Green-Son-Dealers-In-Hops-Extra

And here’s another account from Michael Brown Rare Books:

Charles Green’s son, Walter Jerome Green became one of Utica, New York
‘s most prominent business men and respected residents. He was a leading factor in financial circles as a member of his family’s banking house of Charles Green & Son, of Utica, and was also the president and owner of the Jacksonville, St. Augustine and Halifax River Railroad of Florida. Walter’s birth occurred in Hubbardsville, Madison County, New York, on the 10th of October, 1842. He received a liberal education in his youth, attending Cazenovia Seminary and Madison University. Desiring to become a lawyer, he qualified for practice by an extensive course of study and was graduated from Albany University in 1864. At the end of two years, however, he abandoned a promising career as an attorney because the increasing importance of his father’s business made it desirable for him to come to his assistance. Soon afterward he was admitted to a partnership in the bank and the name of the firm became Charles Green & Son.

Young though he was, his enterprising spirit soon made itself felt in the affairs of his father’s business, which gradually broadened its field, of operations and took a leading place among similar enterprises in the central part of the state. An important department in the business of the house was the trade in hops, which became so extensive as to place the firm among the largest dealers in this country. To meet the demand for reliable intelligence bearing on the hop trade, the firm published a journal known as Charles Green & Son’s Hop Paper, a large, handsomely printed, four page folio of twenty eight columns, of which an edition of about five thousand was issued, gratuitously, each quarter.

On the 26th of June, 1867, Mr. Green was united in marriage to Miss Sarah L. Swartwout, a daughter of Henry Swartwout, of Troy, New York. They had one son Walter Jerome Green, Jr.

Seeking a new field for investment of his capital Green became interested in a railroad project in Florida. His attention was drawn to the lack of modern transportation facilities in the fruit growing section of that state. He put both energy and money into the scheme. The outcome of his effort was the Jacksonville, St. Augustine and Halifax River Railroad, of which he was president and the entire owner. This road began at Jacksonville on the St. John’s River, in the northeastern corner of the state, extended southwardly and eastwardly to St. Augustine on the Atlantic coast and was thirty seven miles in length. The road connected with the Atlantic Coast Steamship Company, running outside to New Smyrna on the Halifax coast. Mr. Green’s intentions were to extend the road a distance of one hundred and six miles to New Smyrna. This would have afforded quick and cheap transportation between Jacksonville and the Halifax and Indian River country. The rail through a fertile and rapidly developing region had shortened the time of transport between the orange country of the east coast of Florida and New York by some eight days, a most important consideration under any circumstances, but more especially so in view of the perishable nature of the delicate fruit transported. While the possibilities of this section of Florida as a fruit growing country and health resort had long been known and to some extent developed, progress had been slow and uncertain owing to the lack of railroad facilities. Among the most notable results was the laying out of new towns between St. Augustine and Jacksonville.

Returning from active labors in Florida in the winter of 1884-5, he was passing some time at his home in Utica, when he was stricken with apoplexy and died on the 27th of January, 1885. He was survived by his widow and one son. On the death of Green the property was left to trustees for his son. In 1886 it was sold to H. M. Flagler of New York, who has carried out the plans and ideas of its previous owner.

1870-Charles-Green-Son-Hops-New

The Michael Brown Rare Books site also had for sale a letter to and from Walter Jerome’s father, Charles Green, and his company which details some of the history of the company.

In 1838 Charles Green entered the store of Gideon Manchester, assignee of Hart & Hunt, Hubbardsville. He bought the stock and continued the business three years. Afterwards he got into the hop business eventually bringing into business his sons, Walter J. and Charles Germaine Green. Green first started in the hop business in 1850. In 1865 a partnership was formed with his son Walter Jerome Green, under the firm name of Charles Green & Son, with headquarters at Hubbardsville. The company later appears as Charles Green & Sons when Charles Germaine Green joined the firm.

NY-New-York-HUBBARDSVILLE-1940s
This postcard of Hubbardsville is from the 1940s.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Business, Hops, New York

Historic Beer Birthday: Joseph Fallert Jr.

October 1, 2025 By Jay Brooks

joseph-fallert
Today is the birthday of Joseph Fallert Jr. (October 1, 1867-March 23, 1919). He was the son of Joseph Fallert, who founded the Joseph Fallert Brewery in 1878. Incorporating in 1884, he renamed it the Joseph Fallert Brewing Co. Ltd. in Brooklyn, New York. Junior over the brewery in 1893, when his father died, but it closed in 1920 for good when prohibition began, the year after he passed away.

Joseph-Fallert-Brewery-1888

Like his father, there’s very little biographical information I could find, not even a photograph.

Take a look at this amazing newspaper ad from 1897, extolling the virtues of Fallert’s Alt-Bayerisch and especially its “family use.” “It’s a food.”

Joseph-Fallerts-4
The Joseph Fallert Brewery at 52-66 Meserole Street in Brooklyn.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer Birthday: Jonathan Goldsmith

September 26, 2025 By Jay Brooks

dos-equis
Today is the birthday of Jonathan Goldsmith (September 26, 1938- ), who “is an American actor. He began his career on the New York stage, then started a career in film and television. He appeared in several TV shows from the 1960s to the 1990s.” And if that were all, he wouldn’t be here, but he’s probably best known now “for appearing in television commercials for Dos Equis beer, from 2006 to 2016, as the character ‘The Most Interesting Man in the World.'” I confess that I’ve never been a fan of the Dos Equis ad campaign and wrote a post against it back when it began because I hated the “stay thirsty, my friends” tagline. I probably got more angry comments over the years about my negative reaction than any other post I wrote. And while I’ve never come around on that aspect of the campaign, I do have to admit it’s been very successful. It’s certainly not the first time I’ve been in the minority opinion on something. I briefly met Goldsmith at a comedy event in Napa a few years ago, and he was certainly an interesting person. Despite my protestations, his character has certainly become iconic in the decade Dos Equis ran with it.

Here’s his biography, from his Wikipedia page:

Goldsmith was born on September 26, 1938, in New York. His mother was a model and his father was a gym teacher. His parents were Jewish. Goldsmith graduated from Boston University in 1958, after which he pursued an acting career.

Jonathan has made over 350 television appearances in his career. Among them was the role of Marvin Palmer in the 1964 Perry Mason episode, “The Case of the Blonde Bonanza.” To advance his acting career, Goldsmith moved to California from New York in 1966.[6] Like many aspiring actors, he found it difficult to gain enough acting work to survive and wound up working various jobs, including driving a garbage truck and working in construction, to help make ends meet.

During his early years in film, Goldsmith performed as “Jonathan Lippe”, having taken the name of his stepfather at the age of six. He subsequently changed his professional name back to his birth name, later recalling, “It always made me feel bad for my father, who never caused me any grief about it…. As my career grew and my son was born, I changed my name back to my real name, Goldsmith, so my father could enjoy his son’s success and have a grandson to carry his name as well.”

Goldsmith first established himself as an actor in Western films, with 25 such appearances. In the 1976 film The Shootist, Goldsmith played a villain who was shot between the eyes by hero John Wayne, who fired blood capsules from a special pellet gun at point blank range into Goldsmith’s face for seven painful takes.

Goldsmith also made guest appearances on 45 television series, including Gunsmoke; Adam-12; Knight Rider; CHiPs; Eight Is Enough; The Rockford Files; Hawaii Five-O; Barnaby Jones; MacGyver; Murder, She Wrote; Charlie’s Angels; Petrocelli; Manimal; The Fall Guy; Dynasty; T.J. Hooker; Hardcastle and McCormick; Magnum, P.I.; Knots Landing; and The A-Team, as well as a few made-for-TV movies. His longest run in a television series was on Dallas, in which he appeared 17 times.

In the 1980s Goldsmith started network marketing businesses (waterless car wash products) Dri Wash & Guard, and also SPRINT which was successful enough to allow him to “retire” from the Hollywood scene; he purchased an estate in the Sierra. He taught theater at Adelphi University in Garden City, New York from 1999-2004. He moved onto a large sailboat moored in Marina del Rey. As of 2011 he and his wife Barbara (who was his agent when he obtained the Dos Equis role) are moving to a house in the area of Manchester, Vermont.

Starting in 2016 Goldsmith writes for True.Ink, a web site that “celebrates The Noble Pursuit, a mix of adventure, expertise, and kindness.”

Beginning in April 2007 and continuing through 2015, Goldsmith had been featured in a high-profile television ad campaign, promoting Dos Equis beer. The campaign, which transformed Goldsmith into “the most interesting man in the world”, has been credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular meme.

Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line “…and that’s how I arm wrestled Fidel Castro” and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend Fernando Lamas.

On March 9, 2016, Dos Equis announced that it would replace Goldsmith in the role as the “Most Interesting Man in the World”, saying that the brand hoped to “reboot (the character) in a way that’s relevant for today’s drinker so the brand doesn’t get stale.” In September 2016, French actor Augustin Legrand (who also speaks English and Spanish) became the new “Most Interesting Man in the World”.

In June, 2017, he returned to television advertising; he switched to tequila, and does ads for Astral Tequila.

interesting-man

And this is the Wikipedia entry for The Most Interesting Man in the World:

The Most Interesting Man in the World is an advertising campaign for the Dos Equis brand of beer. The ads feature “the world’s most interesting man,” a bearded, debonair gentleman, with voiceovers that are intended to be both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and have since then become a popular Internet meme.

The advertisements first began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith, and Frontline narrator Will Lyman providing voiceovers. They were produced by the marketing firm Euro RSCG (now Havas Worldwide) for Cuauhtémoc Moctezuma Brewery.

Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line “…and that’s how I arm wrestled Fidel Castro” and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend Fernando Lamas.

In March 2016, Dos Equis announced Goldsmith’s retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: “His only regret is not knowing what regret feels like”. In September, they introduced French actor Augustin Legrand as Goldsmith’s replacement

The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving “the most interesting man” when he was younger, in which the character is played by actor Claudio Marangone.

The precise settings are never revealed, but he performs feats such as freeing an angry bear from a painful-looking bear trap, shooting a pool trick shot before an audience (by shooting the cue ball out of the mouth of a man lying on the pool table), catching a marlin while cavorting in a Hemingway-esque scene with a beautiful young woman, winning an arm-wrestling match in a South American setting, surfing a killer wave, and bench pressing two young women, each seated in a chair, in a casino setting. The voiceovers themselves are intended to be both humorous and outrageous, and include humorous undertones such as his giving his own father “the talk”, experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it, “because he wasn’t thirsty”. Other feats are more centered on his physical abilities and personality. These include his small talk changing foreign policies, parallel-parking a train, and slamming a revolving door.

At the end of the advertisement, the most interesting man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, “I don’t always drink beer. But when I do, I prefer Dos Equis.” Each commercial ends with him stating the signature sign-off: “Stay thirsty, my friends.”

There are secondary advertisements that are similar to the final part of the original advertisements. They feature the man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the two-party system, self-defense, trophy wives, and “bromance”. He then finishes the advertisement by holding a Dos Equis beer and saying, “Stay thirsty, my friends.”

The agency’s rationale for the brand strategy was defined as: “He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.” According to the company, U.S. sales increased each year between 2006–2010 and tripled in Canada in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.

Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: “I want to be The Most Interesting Man In The World.”

dos_equis_most_interesting_man

Here’s a fun video from Business Insider about “How Jonathan Goldsmith Became ‘The Most Interesting Man In The World:'”

The ad campaign was successful enough that it also created a popular meme generator to make your own:

Filed Under: Beers, Birthdays, Just For Fun Tagged With: Advertising, New York, United States

Historic Beer Birthday: John Bechtel

September 26, 2025 By Jay Brooks

bechtel
Today is the birthday of John Bechtel (September 26, 1815-May 26, 1881). He was born in Weissenheim, Germany, in Bavaria, and came to the U.S. in 1840. In 1853, he founded a brewery on Staten Island, New York, which initially was known as the John Bechtel Brewery. In 1863, John Bechtel was elected as the second president of the Brewers Association, which he had helped to found. But in 1865, he sold the brewery to his son, George Bechtel, who renamed it the George Bechtel Brewery. His son continued to operate it until it closed for good in 1907.

This account is from “100 Years of Brewing,” published in 1903. The second part of the article is about John Moffat:

george-bechtel-brewery

This early history of the brewery is from “History of Richmond County, from its discovery to the present time,” by Richard Mather Bayles, published in 1887:

Bechtel’s Brewery, perhaps the largest of these, was located at Stapleton, where it was founded by John Bechtel, in 1853. In 1865 he sold the concern to his son, George Bechtel, the present proprietor. The capital invested here amounts to well nigh half a million dollars. In 1865 the revenue tax of this brewery was $10,000, and ten years later it had increased to $60,000. It employs about fifty hands.

George Bechtel, was born in Germany in 1840. He came with his parents to America at the age of six months, and in 1851 entered the grammar school of ColumbiaCollege. After finishing his course at that institution he began an apprenticeship in the brewery which his father had established at Stapleton in 1853. From 1860 to 1865 he occupied the position of superintendent of the establishment, and while engaged in that capacity he established the first ice-house in the East. In 1865 he rented the property from his father, and in 1870 purchased his entire interest, becoming the sole proprietor.

The original building proving too small for his rapidly increasing business, Mr. Bechtel concluded to tear it down and in its place he built the present elegant structure, special attention being given to its equipment. So energetically was the work of erection pushed that in ten weeks after the first stone was laid brewing had recommenced. The continued increase of his business is due to the high quality of excellence which he maintains in all his productions. Mr. Bechtel has been foremost in all public and benevolent matters. During the riots in 1861 he sheltered large numbers of these homeless people in the woods and sent them nourishment daily till the trouble had subsided, a circumstance which the colored people on Staten Island have never forgotten and for which they have been ever grateful.

Mr. Bechtel’s benevolent qualities show themselves on all occasions, and many poor families on Staten Island have been the recipients of his charity. It is said of him that he is ever ready to help where it is needed. In 1879 the Japanese embassy, together with the secretary of state and several other gentlemen, paid a visit to Mr. Bechtel’ s brewery. As a result they ordered one hundred thousand bottles of beer to be sent to Japan. On their return they sent him several very flattering letters and a pair of costly vases as a token of their esteem.

Bechtel-brewery-1897

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: James Moffat

September 25, 2025 By Jay Brooks

moffats
Today is the birthday of James Moffat (September 25, 1808-April 4, 1863). He was the son of John Moffat, and helped his father in founding one of the earliest breweries in Buffalo, New York in 1833. It was later called the James Moffat Brewery, and after that the Moffat & Service Brewery. His son, who took over after James died, renamed it the Henry C. Moffat Brewery in 1890, which was closed by Prohibition in 1920. It briefly reopened after repeal, in 1934, as Moffat’s Ale Brewery, but closed for good the same year.

This account of his brewery is from “100 Years of Brewing,” published over 40 years after he died:

moffats-drawing

According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

buffalo-brewers

moffats-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Clarence C. Geminn

September 22, 2025 By Jay Brooks

Today is the birthday of Clarence C. Geminn (September 22, 1915-April 21, 2006). He was born in Belleville, Illinois, and his German immigrant grandfather worked in a brewery and his father became a brewer at the Star-Peerless Brewing Co. in St. Louis, and Clarence apprenticed there, too, before getting his beer education at the Siebel Institute. After his graduation in 1951, he was hired by Genesee Brewing in Rochester, New York, and in 1959 became their Brewmaster. The following year at Genesee he developed the recipe for Genesee Cream Ale, which not only became their best-selling beer, it was also for a time the best-selling beer in America, all the more amazing because it was distributed primarily in the Northeast. Tom Acitelli has a nice history of the beer he wrote for All About Beer entitled “How Cream Ale Rose: The Birth of Genesee’s Signature.” In 1995, he retired after 36 years as brewmaster.

This is his obituary that’s been posted at his Find-a-Grave page:

It’s a trade that is often passed through the family, and it’s not unusual to hear that the son of a brewmaster has married the daughter of a brewmaster of another brewery. Keeps it in the family. Clarence Geminn, who’s of German descent, was brewmaster of Genesee Brewery from 1959 to 1978, one of only four brewmasters at Genesee since it started brewing in 1933. Born in Belleville, Ill., near St. Louis, his father was a brewmaster and his grandfather a brewery worker. In 1934, Geminn started work as an apprentice brewer at the same brewery where his father worked, the Star-Peerless Brewing Co. in St. Louis. Later, he went to the Siebel Institute, now in Chicago, and took a nine-month course to obtain a brewmaster’s diploma.

“It’s sort of a finishing school after you’ve had the practical training,” Geminn said. In 1951 he left Star-Peerless for Genesee. “You could see the handwriting on the wall. That little brewery wasn’t going to make it.” Geminn knew about Genesee because he met William Hoot at Siebel. Hoot is now president of Genesee and Wehle’s cousin. THE ROLE of the brewmaster has changed, Geminn said. Operations such as bottling are outside the realm of the brewmaster, and there are positions above the brewmaster, such as vice president of production, the position Geminn now holds. When Geminn worked in St. Louis, all the trappings of a brewmaster’s power were evident. “In the old days, the brewmaster had a residence on the property. He had free rent and free light. The brewmasters had their own formulas and they were very secretive. That’s where they got their power. “The owner must have known what was going on, but sometimes he didn’t. There were some tricks of the trade, like how you add the yeast and how to blend to achieve a uniform product that was the brewmaster’s secret.” – But even when Geminn came to Genesee in 1951, not all the traditions were gone. Asked if the brewery workers tipped their hats to him, Giminn smiled and said: “Yes, I had that happen to me. Nobody would come into my office until they took their hat off, and the foremen would practically click their heels.”

And here’s his obituary from the Democrat and Chronicle of Rochester, New York on April 24, 2006.

And this article about Geminn is from the Belleville News Democrat of Illinois from March 10, 1964.

Filed Under: Beers, Birthdays, Breweries, Just For Fun Tagged With: Genesee, History, New York

Beer In Ads #5081: Manru Year-Round Bock

September 17, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Schreiber’s Manru Kloster, their year-round Bock Beer, which was published on September 17, 1936. This was for the Schreiber Brewing Co. of Buffalo, New York, which was founded in 1899. This ad ran in The Catholic Union and Times, of Buffalo, New York. The ad was part of a larger series of ads from the same year under the banner “all over town” showing different presumably well-known spots in Buffalo. For example, this one is set at the Touraine, which was a famous luxury hotel was located at

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: John Fitzgerald

September 17, 2025 By Jay Brooks

fitzgerald-brothers
Today is the birthday of John Fitzgerald (1838-September 17, 1885). No one is sure of his actual birthdate. Not even his tombstone gives it, listing only the date he died and saying he was age 47 in 1885. So today will have to do. There isn’t much biographical information about John Fitzgerald. His brother Edmund acquired in 1866 the Troy, New York brewery that was founded in 1852 which was first known as Lundy & Ingram Brewery, but went through several name changes before it was changed to the Fitzgerald Bros. Brewery when John and their other brother Michael joined the business. Michael left the business in 1870, but Edmund and John soldiered on and the family business, although they stopped brewing in 1963. The brewery survived prohibition and continued brewing afterwards until 1963, when the family shut down the brewery and became a Pepsi bottler and distributor, among other products, and for 25 years was a Coors distributor. Today the company is known as Fitzgerald Brothers Beverages, Inc. – Glens Falls Bottler and Beverage Distributor.

This account of the brewery is from “The City of Troy and Its Vicinity,” by Arthur James Weise, published in 1886:

This is the history presented on the current company’s website:

Fitzgerald Brothers Beverages, Inc. was founded in 1857 in Troy, New York. It is currently in its 6th generation of ownership.

The Company started out distributing various liqueurs, gins, whiskeys and brandies. A decade later, it began brewing it’s own brand of beer, Fitzgerald Beer and Ale. During the next 150+ years, the Company continued to adapt and change based upon the needs of it’s customers.

In 1961, Fitzgerald Brothers Beverages, Inc. purchased the Pepsi Bottler located on Dix Avenue in Glens Falls and continues to operate out of this location.

In 1986, as Coors Brewing Company expanded east of the Mississippi River for the first time, Fitzgerald Brothers Beverages, Inc. was awarded the distribution rights in the Albany Capital District for all Coors brands, which it serviced for 25 years until 2011.

In 1996 Fitzgerald Brothers Beverages, Inc. acquired two Full-Line Vending businesses to expand its services into Full-Line Vending. After 18 years, in April 2014 Fitzgerald Brothers Beverages, Inc. divested its Full-Line Vending business.

Today, Fitzgerald Brothers Beverages, Inc. continues to provide a full portfolio of beverages to nearly 1,750 customers in Warren, Washington and northern Saratoga counties.

Fitzgeralds-Burgomaster-Beer-Labels-Fitzgerald-Bros-Brewing-Company

And this is the history of the brewery ownership, since it’s a bit complicated:

James Lundy, North River Brewery 1852-1853
Lundy & Ingram Brewery 1853-1855
Lundy & Kennedy Brewery 1855-1857
Lundy, Dunn & Co. Brewery 1857-1859
Dunn & Kennedy Brewery 1859-1866
Fitzgerald Bros. Brewery 1866-1899
Fitzgerald Bros. Brewing Co. 1899-1920
Brewery operations shut down by National Prohibition in 1920
Issued U-Permit No. NY-U-221 allowing the operation of a brewery 1933
Fitzgerald Bros. Brewing Co. 1933-1963

And this is John’s obituary:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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