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Historic Beer Birthday: John Moffat

May 11, 2026 By Jay Brooks

Today is the birthday of John Moffat (May 11, 1766-July 13, 1845). Moffat was born near the town of Moffat, Scotland, in 1766, coming to America in his late twenties, in 1793. He founded one of the earliest breweries in Buffalo, New York, along with his son James, in 1833. I was unable to find a portrait of John Moffat, or much about him personally.

moffats-drawing

According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

And here’s an account from “Buffalo Beer: The History of Brewing in the Nickel City,” by Michael F. Rizzo and Ethan Cox.

moffats-brewery

And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

buffalo-brewers

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Bernard “Toots” Shor

May 6, 2026 By Jay Brooks

Today is the birthday of Bernard “Toots” Shor (May 6, 1903–January 23, 1977). He “was best known as the proprietor of a legendary saloon and restaurant, Toots Shor’s Restaurant, in Manhattan. He ran three different establishments under that name, but his first – and most renowned – was located at 51 West 51st Street. He was known as a saloonkeeper, friend, and confidant to some of New York’s biggest celebrities during that era.”

This is his biography from his Wikipedia page:

Shor was born in Philadelphia to Orthodox Jewish parents – his father of Austrian descent from Germany and his mother from Russia. He and his two older sisters were raised in a home above the family candy store in South Philadelphia. When Shor was 15 years old, his mother was killed by an automobile while she sat on the stoop outside their home. His father committed suicide five years later. Shor attended the Drexel Institute of Technology and the Wharton School of the University of Pennsylvania before working as a traveling shirt-and-underwear salesman.

Here’s a short biography from Find–Grave:

Restaurateur. He was the owner and colorful host of Toots Shor’s Restaurant, a New York City landmark for over 30 years. Born in Philadelphia, he moved to New York as a teenager during the Prohibition era and gained a reputation as a speakeasy bouncer, guardian, and manager. In 1940 he opened his own restaurant and lounge at 51 West 51st Street in Manhattan; although the food was mediocre, its strong drinks and oversized circular bar quickly drew the crowds. The greats of the sports world, stage, screen and politics all hung out here. In one famous anecdote, mob boss Frank Costello and Supreme Court Chief Justice Earl Warren politely raised glasses to each other across the dining room. Shor was gruffly friendly to everybody from shoeshine boy to newsstand guy, to Joe DiMaggio, Frank Sinatra, and Jackie Gleason (who always ate there for free). Being called a “crumb-bum” by Toots meant you’d earned his praise; in contrast, his most bitter insult was to call someone “just a piece of raisin cake”. His personal motto was “I don’t care if I’m a millionaire, as long as I can live like one”, and his spendthrift ways and generosity to his regulars often left him in debt. The original Toots Shor’s closed in 1959 and reopened two years later at 33 West 52nd Street; this location was abruptly shut down in 1971 for income tax evasion. Toots’ last business ventures were failures and he died broke, but not before leaving a legendary mark on New York nightlife.

Wikipedia continues with the story of Shor’s restaurants:

Shor went to New York City in 1930 and found employment as a bouncer at the Five O’Clock Club, which served as his introduction to celebrities. He later worked at several other nightspots: The Napoleon Club, Lahiff’s Tavern, the Ball & Chain, the Madison Royale, and Leon & Eddie’s. He became a man about town in Manhattan after opening his own restaurant, Toots Shor’s, at 51 West 51st Street. While the food there was known to be “nuttin’ fancy” – standard American, sports-bar fare such as shrimp cocktail, steak, baked potato – the establishment became well known for who frequented there and the manner in which Shor interacted with them.

Shor was a raconteur and a master of the “needle,” jibes or quips directed at the famous. Celebrity alone was not enough to receive first-class service in Shor’s restaurant. According to David Halberstam in his book The Summer of ’49, guests had to observe the unwritten “code” which prevailed in Shor’s establishment. Charlie Chaplin, who was not privy to that code, was made to wait in line. When Chaplin complained, Shor told him to entertain the others who were waiting in line. One day, Hollywood boss Louis B. Mayer complained about waiting twenty minutes for a table and said, “I trust the food will be worth all that waiting.” Shor replied: “It’ll be better’n some of your crummy pictures I stood in line for.” Once while standing outside his restaurant with Frank Sinatra and a crowd of screaming fans being held back by police, Toots pulled out a dollar bill out of his pocket and said to Frank, “Here, kid, go across the street and buy me a paper.” At the Opera with friends during the intermission Toots declared, “I bet I’m the only bum in this joint that doesn’t know how this thing ends.”

In one incident, Shor outdrank comedian Jackie Gleason, famously leaving Gleason on the floor to prove the point. (At Toots’ funeral, the coffin had a spray of red roses with a card which read, “Save a Table for 2,” signed: Jackie Gleason.)

Shor cultivated his celebrity following by giving them unqualified admiration, loyal friendship, and a kind of happy, boozy, old-fashioned male privacy. Those whom Shor really liked were called “crum-bums”. Shor reputedly said that he didn’t care if he was a millionaire – so long as he could live like one.

In 1959, Shor sold the lease for his 51st Street restaurant for $1.5 million to William Zeckendorf.[2] The following year, he opened at a new location at 33 West 52nd Street and tried to emulate the decor and atmosphere of the original. The then–Chief Justice, Earl Warren, considered Toots one of his closest friends. “The Chief” showed up to be photographed with a shovel full of dirt when Toots broke ground on Toots’ 52nd street “joint”.

In 1971, authorities padlocked the doors of the 52nd Street restaurant for nonpayment of federal, state, and local taxes totaling $269,516. He vowed to open again in three weeks, but 18 months passed before his restaurant at 5 East 54th Street opened. For a variety of reasons, however, his famous clientele never returned with their former regularity.

Hank Sanicola, Toots Shor and Frank Sinatra 1947
Music manager Hank Sanicola, Toots Shor, and Frank Sinatra in 1947.

And this is from the Wikipedia page for Toots Shor’s Restaurant:

Toots Shor’s Restaurant was a restaurant and lounge owned and operated by Bernard “Toots” Shor at 51 West 51st Street in Manhattan during the 1940s and 1950s. Its oversized circular bar was a New York landmark. It was frequented by celebrities, and together with the 21 Club, the Stork Club, and El Morocco was one of the places to see and be seen. Joe DiMaggio often went there to eat, and that helped make it famous. Toots was said to do personal favors for Joe as well, at no cost.

Jackie Gleason always ate there for free. Other notable guests included Frank Sinatra, Judy Garland, Marilyn Monroe, Orson Welles, Yogi Berra, and Ernest Hemingway (Berra and Hemingway allegedly met there).

toots

While the food at Toots Shor’s Restaurant was known to be “nuttin’ fancy” — standard American, sports-bar fare such as shrimp cocktail, steak, baked potato — the establishment became well known for who frequented there and how Shor interacted with them. Shor was a raconteur and a master of the “needle,” jibes or quips directed at the famous. Celebrity alone was not enough to receive first-class service in Shor’s restaurant. According to David Halberstam in his book The Summer of ’49, guests had to observe the unwritten “code” which prevailed in Shor’s establishment. Charlie Chaplin, who was not privy to that code, was made to wait in line. When Chaplin complained, Shor told him to entertain the others who were waiting in line. One day, MGM head Louis B. Mayer complained about waiting twenty minutes for a table and said, “I trust the food will be worth all that waiting.” Shor replied: “It’ll be better’n some of your crummy pictures I stood in line for.”

In a famous incident, Shor outdrank Jackie Gleason and left him on the floor to prove the point. Somewhat notoriously, wives were not welcome in Toots’s saloon; it was known, in the argot of the day, as a place of “booze and broads,” where ballplayers, actors and politicians mixed. Baseball players were especially welcomed; in particular, Shor admired Mickey Mantle; he also adored Joe DiMaggio. Shor always ensured that DiMaggio got first-rate service without being hassled or asked for autographs by restaurant staff, other patrons, or fans. Another prominent figure who frequented Shor’s restaurant was famed trial attorney Edward Bennett Williams.

Toots Shor cultivated his celebrity following by giving them unqualified admiration, loyal friendship, and a kind of happy, boozy, old-fashioned male privacy. Those whom Shor really liked were called “crum-bums”. Shor reputedly said that he didn’t care if he was a millionaire—so long as he could live like one. Shor was rewarded after a fashion with a mention in the 1954 Bing Crosby film, “White Christmas.” Bing comments to Rosemary Clooney, while both are raiding the restaurant refrigerator of the Vermont inn where they are staying, that the food is not as fancy as Toots Shor’s.

In 1959, Shor sold the lease for his 51st Street restaurant for $1.5 million. The following year he opened at a new location at 33 West 52nd Street and tried to emulate the decor and atmosphere of the original. The then-Chief Justice, Earl Warren, considered Toots one of his closest friends, and “The Chief” showed up to be photographed with a shovel full of dirt when Toots broke ground on his 52nd street “joint.”

MCDTOOT EC004
The round bar at Toot’s Shor’s place.

Filed Under: Birthdays, Just For Fun Tagged With: Bars, Celebrities, History, New York

Historic Beer Birthday: Jacob F. Kuhn

May 6, 2026 By Jay Brooks

Today is the birthday of Jacob Friedrich Kuhn (May 6, 1830-April 15, 1915). He was born in Eschelbach, Germany, but when he was fourteen, in 1845, he emigrated with his family to the U.S., settling in Buffalo, New York. Most of his life, at least until age 40, he worked as a tax assessor. But one of the businesses he was assigned to assess was a brewery, the Messner & Shamel Brewery owned by Anthony Messner and Michael Schamel. But Messner was leaving the brewery and so they were in need of a new partner, so at the age of 40, in 1870, Kuhn bought into what they now called the Shamel & Kuhn Brewery, at least until 1874, when Schamel departed and now it was called simply the Jacob F. Kuhn Brewery.

But Kuhn had also been. very busy person when it came to his family. When he was 21, he married Elizabeth Rudolf and they reportedly had a staggering twenty-five children, some of whom came to work at his brewery and so by 1884 they name of the brewery changed again, this time to Jacob F. Kuhn & Sons, though how many sons is unknown. In 1891, the name was changed one last time, to the Gambrinus Brewing Co., which it remained until it closed for good in 1904. Eleven years later, Jacob Kohn passed at age 84.

The brewery in 1875.

And here’s his obituary from the Buffalo Time on April 16, 1915:

Brewery employees around 1890.

And here’s one more obituary, though it’s a little harder to read:

The brewery around 1900, after they’d changed its name to Gambrinus Brewing.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: Louis von Schwanenfluegel

May 5, 2026 By Jay Brooks

Today is the birthday of Louis von Schwanenfluegel (May 6, 1848-?). He was trained as a brewer at his father’s brewery, worked at a malt house, and became the manager of Schmitt & Schwanenfluegel Brewery, which was in New York City, near Central Park at 1065 Avenue A, between 56th & 57th.

This account is from “100 Years of Brewing:”

Schmitt-and-Schwanenfluegel-brewery

The brewery was originally known as the Henry Elias Brewery, who founded it near 15th Street & Broadway in 1855. Elias, in 1865, partnered with George Schmitt, this George’s father, and became known as Henry Elias & George Schmitt Brewery, a.k.a. the Central Park Brewery (and was readdressed to 1065 Avenue A, between 56th & 57th). In 1868, Schmitt partnered with Christian Koehne to keep it going and it became the Schmitt & Christian Koehne Brewery. Then in 1885, Koehne left and Louis Von Schwanenfluegel came to the business and it became known as Schmitt & Schwanenfluegel Brewery, which it remained until it closed in 1906. During that time it was also known as Consumers Park Brewing Co. and also Central Park Brewery.

Schmitt-and-Schwanenfluegel

According to 100 Years of Brewing, the chronology is slightly different:

schmitt-schwan

Extra-Bohemian-Beer-Foam-Scrapers-Schmitt-and-Schwanenfluegel

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Philip Jacob Ebling Jr.

April 29, 2026 By Jay Brooks

Today is the birthday of Philip Jacob Ebling Jr. (April 29, 1861-September 26, 1896). He was the son of Philip Ebling, who along with his brother William Ebling founded the Ebling Brewing Co., which was known by several different names during its life from 1868 to 1950, including the Philip Ebling & Bro. Wm., Aurora Park Brewery, Ph. & Wm. Ebling Brewing Co. and Ebling Brewing Co., which was its name almost the entirety of the 20th century, both before and after prohibition.

Here’s a short biography from Find a Grave:

Philip Jacob Ebling, son of Philip and Catherine (Baum)Ebling, was president of the Ebling Brewery when his father Philip Ebling died in 1895. He Then directed all of its affairs until death called him in 1896. Philip Jr. was a member of Wieland Lodge No. 714, Free and Accepted Masons; he was also a member of the Schnorer Club and the K.O.S. Bowling Club. Philip Jacob Ebling married at Union Hill, New Jersey, April 12, 1894, Amanda Anna Peter, born March 01, 1872, daughter of William and Caroline (Aeppli) (Ohlenschlager) Peter. He had one child her name was Priscilla Katherine Philipine Ebling.

ebling-brewery-postcard

The brewery apparently aged some of their beer in Bronx caves, and for some of their beers, like Special Brew, whose label boasts that the beer was “aged in natural rock caves.” Which sounds crazy, but in 2009, road construction crews in the Melrose section of the Bronx found the old caves, which was detailed by Edible Geography in Bronx Beer Caves.

An Ebling beer truck on 61st Street in New York in 1938.
Ebling-Brewing-Co-1908-Calendar-Signs-Pre-Pro-Ebling-Brewing-Co--Pre-Prohibition-_83627-1
A 1908 calendar from the brewery.

Filed Under: Birthdays, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Henry Hoerl

April 26, 2026 By Jay Brooks

Today is the birthday of Henry Hoerl (April 26, 1854-November 14, 1917). He was born in Altdorf, in Bavaria, Germany, the son of a German brewery owner, where he learned the trade. When he was 24, he came to the U.S. and found employment with a number of breweries throughout New York. In 1892, he moved to Milwaukee, Wisconsin to become the Superintendent of the Val. Blatz Brewing Co. a position he held for the rest of his life.

Here is his obituary from the American Brewers’ Review:

BlatzBrewery1886

This biography of Henry Hoerl is his entry from “Freemasonry in Wisconsin: Biographical Sketches of Men who Have Been Prominent in the Various Masonic Bodies in the State,” published in 1900.

Henry-Hoerl-oval

And this biography is from “Memoirs of Milwaukee County: from the earliest historical times down to the present, including a genealogical and biographical record of representative families in Milwaukee County,” published by the Madison, Wisconsin Western Historical Society in 1909.

Henry Hoerl, for many years a prominent figure in the brewing circles of Milwaukee, has achieved his prominence through untiring energetic effort. He is of German descent and was born at Altdorf, Bavaria, Germany, April 26, 1854, the son of George and Anna (Funck) Hoerl, natives of the famous old city of Nuremberg. Henry, the subject of this review, received his education in the elementary schools of his native city and then took a course in the high school. After finishing his studies he was employed in breweries in Germany for several years. He served with distinction in the German army as sergeant of artillery of a Munich regiment. Ambitious to rise in the world and recognizing the greater possibilities and advantages offered in this country to young men of energy and determination, he left his home in 1878, when twenty-four years of age, and set out for the new world, entering upon a career in the course of which he encountered many disappointments, to ultimately reap the reward of honest efforts in abundant prosperity. Soon after landing in New York he found employment in the breweries there and took the brewmaster’s course in the New York Brewing Academy, winning the first prize in 1886. This brought him into prominence among the brewing men of the city and he secured an excellent position. In 1892 he moved to Milwaukee to become superintendent of the Valentine Blatz Brewing Company and has made their beer famous. On June 4, 1878, Mr. Hoerl married Katherine, the daughter of Michael and Katherine (Neuner) Strobel, of Albany, N. Y. Four children have come to bless this union: Emil, who is the proprietor of the Germania brewery of Altoona, Pa. ; Jenny, John M., who resides in Milwaukee, and Annie, the wife of George Schott, who runs a cooperage works in Cincinnati, Ohio. Mr. and Mrs. Hoerl are communicants of the Lutheran church, to which their ancestors have belonged for many generations. Mr. Hoerl is affiliated with the Masonic Order, having taken the Bine Lodge, the Chapter, Knights Templar and Consistory degrees, and he is also a member of the Mystic Shrine. Hoerl is a popular member of the Deutscher Club, the Millioki Club, the Milwaukee Music Vercin and the “West Side Turn Verein.”

And finally, I came upon this little oddity via eBay. It’s an invitation sent to Hoerl at the Val. Blatz Brewing Co. in Milwaukee, Wisconsin.

Henry-Hoerl-invitation

The invitation was to attend a brewmaster’s convention of the United Brewer’s Association of the City of New York and the Surrounding Area, September 26-28, 1897. It doesn’t look like he mailed it back, but he may have been thinking about it, as he marked it for 2 train tickets to be reserved to get there.

Henry-Hoerl-invitation-bk

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, New York, Wisconsin

Beer Birthday: Jeremy Cowan

April 24, 2026 By Jay Brooks

Today is Jeremy Cowan’s 57th birthday. Jeremy founded and owned Shmaltz Brewing, makers of He’Brew. Jeremy is a good friend and we’ve known one another since he first pitched He’Brew to me at BevMo many years ago (which is detailed in Jeremy’s memoir Craft Beer Bar Mitzvah). Jeremy used to split his time between San Francisco and New York, and so I would often see him at beer events somewhat frequently, but less so after he built a brick and mortar brewery in upstate New York. Although that’s now been sold, he’s also a co-owner of Alphabet City Brewing in New York, which keeps him busy, and I haven’t seen him in a while. More recently, he’s moved back to San Francisco, and I just saw him in Philadelphia a few days ago for CBC. Join me in wishing Jeremy a very happy birthday.

Jeremy at CBC in Philly this year at a “Class of ’96” event (breweries founded in 1996) at Barcade.
Jeremy and me at the Craft Brewers Conference in Minneapolis in 2022.
citybeer-xmas07-1
Jeremy, with City Beer Store owner Craig Wathen at their original location.
he-tor-1
A few years ago at the Toronado for a He’Brew release party. From left: Alec Moss, recently retired from Half Moon Bay Brewing, Pete Slosberg, Jeremy, and Rodger Davis, when he was still with Drake’s Brewing.
gabf06-wed-08
Jeremy with Rich Norgrove, with Bear Republic, at GABF in 2006.
bistro-dipa09-08
Me and Jeremy at the Bistro Double IPA Fest in 2009.
Old-Skool-Jeremy
Jeremy shortly after he launched the Shmaltz beers, before all the grey hairs set in. (Thanks to the anonymous source that sent me this photo.)
Ron Silberstein, Rich Norgrove and Jeremy at the Toronado.
Jesse Cutler, Jeremy and two original He’Brew employees along with Zak at Admiral Malting (photo courtesy of Jeremy).

Filed Under: Birthdays, Just For Fun Tagged With: California, New York, San Francisco

Historic Beer Birthday: Anton Schwartz

April 23, 2026 By Jay Brooks

bernheimer-schwartz-color
Today is the birthday of Anton Schwartz (April 23, 1853-November 6, 1910). He was a German-American brewer who after college began working for breweries when he was only 17 and built a reputation as a great brewmaster. In 1903, he bought a brewery with two partners, brothers Simon E. and Max E. Bernheimer, and they opened the Bernheimer & Schwartz Pilsener Brewing Company.

anton-schwartz
Here’s his obituary from Find a Grave:

German brewer, president of Bernheimer & Schwartz Pilsener Brewing Company located at Amsterdam Avenue and West 128th Street in Manhattan, New York County, New York during the late 19th and early 20th Centuries, the heyday of German-American breweries in New York City.

Schwartz graduated from New York City College and soon therafter, in 1870, he was engaged by August Schmid and his Lion Brewery in Manhattan and by 1975 became its Superintendent. By 1903, after gaining a national reputation as a brewmaster, he purchased the John F. Betz Manhattan Brewery with brothers, Simon E. and Max E. Bernheimer. After their deaths, he became sole owner of the brewery.

Anton married Emma Kleiner, daughter of a Cincinnati brewer and sister of Princess Josephine del Drago (formerly Josephine Kleiner Schmid, widow of August Schmid), owner of the Lion Brewery of Manhattan.

Anton Schwartz died of a self-inflicted gunshot wound at 7 a.m. that morning in the family’s third floor apartment located No. 2 West 86th Street in Manhattan (the Central Park View Apartments) over the death of his only son, Adolf, aged 24, who died of spinal meningitis six weeks earlier while he and his wife and daughter were on holiday in Germany. All three learned of his sudden illness and immediately set sail back to New York City, only to arrive less than 24 hours after his death. Adolph was the only son and was being groomed to take over the family brewing business. The death of Adolph threw Schwartz into a melancholia that manifested in his failure to attend to the brewery’s business and, near the end, reclusiveness.

The family is not without similar tragedy as ten years earlier, in 1900, Anton’s mother-in-law, Mary (Mrs. Meinrad) Kleiner, committed suicide by inhaling gas from her bedroom heater by removing the tubing and placing it in her mouth.

Schwartz’s paternal grandfather was Gen. Anton Carl Schwartz, lieutenant in the German Army, who was born in Carlsruhe, Baden. He came to America in 1848 and lived in Springfield, Illinois and was a close friend of Abraham Lincoln. He traveled with Fremont on his expeditions through California, Nicaragua and Central America, suveying the first Nicaraguan Canal. He served as colonel in the Civil War, organizaing Gumbart’s Battery, Second Illinois Light Artillery. Hw was wounded in Shiloh and died a few years later of complications therefrom.

Surviving Anton Schwartz was his wife, Emma Kleiner Schwartz, and his daughter, Emma Josephine Schwartz Ruppert (Mrs. George Ehret Ruppert).

bernheimer-schwartz-framed

Curiously, the building where they built their brewery had originally been built by Yuengling Brewery in 1876. According to Wikipedia, “The Yuengling Brewery opened in this New York City location in 1876, when there was plenty of land to use in this part of Manhattan. The brewery included a stable with room for one hundred horses, a swimming pool, and large lofts for entertaining. David Yuengling’s Brewery enjoyed initial success, and an 1885 article in the New York Times gave the plant a rave review. It was not long, however, before Yuengling’s management decided to consolidate the company in Pennsylvania and sold the Manhattanville site to the Bernheimer & Schwartz Pilsener Brewing Company in 1903.” It fell into disuse during Prohibition, and by the 1940s the buildings used to store furs, and it became known as the Mink Building, the name it still goes by today.

Yuengling-Brewing-Complex

Here’s his obituary from the New York Times:

NYT-schwartz-shoots-himself
bernheimer-schwartz-logo

Filed Under: Birthdays, Just For Fun Tagged With: New York

Beer In Ads #5226: Broadway Brewing Bock Beer

April 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad is for Broadway Brewing Bock Beer, which was published on April 18, 1905. This ad was for the Broadway Brewing & Malting Co., of Buffalo, New York and was founded by Albert Albrecht in 1852. This ad ran in The Buffalo Evening News, also of Buffalo, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: Richard Katzenmayer

April 15, 2026 By Jay Brooks

usba
Today is the birthday of Richard Katzenmayer (April 15, 1839-October 3, 1893). He came with his family to America from the Bodensee, the European lake that borders Germany, Austria and Switzerland. They settled in New York City, and his father, John Katzenmayer, was a bookkeeper for a brewery there, A. Schmid & Co. John Katzenmayer was a founding member of the United States Brewers Association in 1862, and was its first secretary, a position he held until his death in 1866. When Richard’s father passed away, he became the secretary of the USBA and continued in that role for over thirty years until his own death. Although not a brewer by trade, he was a fixture of the association in its early days and helped shape the future of the brewing industry in the late 19th century.

Richard-Katzenmayer

Considering his prominent role in the USBA, surprisingly there isn’t much information I could find about him, apart from this obituary from 100 Years of Brewing:

usba-1874
The USBA Convention, held in Boston, in 1874. Katzenmayer is listed as being in the photo, but if you can find him you’ve got better eyes that I do.

Filed Under: Birthdays, Just For Fun Tagged With: Brewers Association, History, New York

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