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Archives for December 2012

Beer In Ads #760: James Monroe For Budweiser

December 15, 2012 By Jay Brooks


Saturday’s ad is the last (that I know of) in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on James Monroe, our fifth president and the architect of the Monroe Doctrine. After the requisite historical bit, it launches into this priceless series of claims:

WHEN old Mother Earth grows better malting barley than northern soil produces —

WHEN the fertile valleys and verdant mountain slopes of Old Bohemia grow better hops —

WHEN natures produces better and purer waters —

WHEN brew-science has been developed to a higher art —

THEN, and not till then, will it be possible to produce a better beer than Budweiser.

Good luck with that.

bud-1908-james-monroe

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Codex Fermentarius

December 15, 2012 By Jay Brooks

10-commandments
Here’s another interesting list of the The Brewer’s Ten Commandment, this one more contemporary. It was created by Kelly Ryan, my friend Luke’s assistant brewer at Epic Brewing in New Zealand. He apparently recently left to take a job at a new brewpub in Hamilton, and on his new blog, BeeRevolution, proposed the following as his Codex Fermentarius:

Codex Fermentarius

  1. Thou shalt not covet another brewers’ kegs or casks.
  2. Honour thy other brewer’s recipe choice.
  3. Rejoice to thy daughter yeast and thy mother yeast.
  4. Thy glass shalt always be full. Never half full. Never half empty.
  5. Remember thy first brew day. And keep it holy.
  6. Thou shalt not steal another brewer’s hop combination. This is hopdultery.
  7. Thou shalt not covet another brewery’s name. Or beer name. Especially if it is that of a German cyclist.
  8. Seven days thou shalt labour, and do all thy work. Thou art a brewer. Drinking is work.
  9. Taste thy water, taste thy malted grains, taste thy yeast. Don’t taste thy hop flowers.
  10. Thou shalt not drink false beverages. We know what thee are.

In the body of the text, Ryan also offered to expand the list, and invited people to suggest additional commandments. Here’s a sample of some of the ones he got so far:

  • Release not the fruits of thy labour until thou has rested (at least) upon the seventh day (to banish all traces of the unholy VDK).
  • Thou shall wasteth NO beer. Even if it is 8am.
  • Thou shalt have no other beverage before Beer. A whiskey chaser afterwards, fine, but not before.
  • Ever shalt thou have full tanks and clean lines.
  • Thou shalt not covet thy neighbour’s brewsheet.
  • Thou shall worship local brews, locally – only if your hair doesn’t drop out.
  • Thou shall cry over spilt beer.
  • Thou shall burp as a sign of worship.

There’s some good ones in there. What would you add?

Filed Under: Breweries, Just For Fun Tagged With: Lists, New Zealand

Beer In Ads #759: John Adams For Budweiser

December 14, 2012 By Jay Brooks


Friday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on John Adams, our second president and one of the signers of the Declaration of Independence. The ad makes the curious appeal that any dealer who carries Budweiser will realize less profits than selling other beers. Why? “Because it costs more money at the brewery than any other beer made. A royal brew of malt and hops whose absolute sovereignty has never been challenged.” Interesting strategy. One other anachronistic feature of advertising a century ago. The advert ran in a publication called Pearson’s Advertiser. At the very bottom of the page it includes this gem. “You will confer a favor by mentioning PEARSON’S when you write to advertisers.”

Bud-1908-john-adams

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

The Brewer’s 10 Commandments

December 14, 2012 By Jay Brooks

10-commandments
Here’s an interesting list of the The Brewer’s 10 Commandments, or Die 10 Gebote des Bierbrauers, that I found on the website for the Museum of Beer & Brewing in Milwaukee, Wisconsin. It’s origin is apparently from “the Brewers 1887 Convention.”

The Brewer’s 10 Commandments

  1. Thou shalt love the god Gambrinus above all and not cloud his honor with bad beer.
  2. Thou shalt not honor any other beer gods and not stretch your beers with chemical additions.
  3. Thou shalt brew good beer during the week so the people can become healthy again on Sundays.
  4. Thou shalt obey mother Hops and father Barley, honor them as providers of your wealth.
  5. Thou shalt not kill, with beers of poor quality.
  6. Thou shalt watch your taverner more, than the pretty waitresses and women.
  7. Thou shalt not steal money from the people’s pockets, nor fill kegs and bottles with water.
  8. Thou shalt not mix unlawful materials into the beer, nor sell bad beer as good.
  9. Thou shalt not expect more from the people than thy beer hath worth because there is already enough poor quality on the market.
  10. Thou shalt not demand that your wife, children and workers drink your beer if it is spoiled, watered down or of poor taste.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Germany, History, Lists

Beer In Ads #758: William Penn For Budweiser

December 13, 2012 By Jay Brooks


Thursday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on William Penn, who founded the Commonwealth of Pennsylvania. After discussing Penn, the ad copy switches to hops. “Lupulin has created a stir in the medical world because of its great Tonic properties for stomach disorders. It is found in the highest and most effective form in Saazer Hops, grown in the province of Saaz, Bohemia. The Anheuser Busch Brewing Ass’n, St. Louis, U.S.A. import more of these hops than all other breweries in the United States, and use them exclusively in their famous Budweiser.” Anybody know if ABI still uses an Saaz — er, Saazer — hops? I know they own hopfields in the Hallertau (I’ve been to those) and also in Idaho (ditto), but in the Czech Republic?

bud-1908-william-penn

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Sierra Nevada: Our Story

December 13, 2012 By Jay Brooks

sierra-nevada
Sierra Nevada Brewing recently released a really cool video to tell their 30+ year story, with some great photography by Seattle-based agency Digital Kitchen. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: California, Northern California, Sierra Nevada, Video

Zumologists In The Zythepsary

December 13, 2012 By Jay Brooks

history
Here are some obsolete words that need to be brought back. We all know zymurgy is “the branch of applied chemistry dealing with fermentation, as in winemaking, brewing, the preparation of yeast, etc.” not to mention a magazine, and zymology “is the study of zymurgy, the area of applied science related to fermentation. It deals with the biochemical processes involved in fermentation, with yeast selection and physiology, and with the practical issues of brewing.” So far so good, but have you ever heard of these?

Zumologist
A brewer. Webster’s 1828 has this definition. “n. One who is skilled in the fermentation of liquors.” It’s also an alternate form of “zymologist.” And one dictionary claims this as its origins. “fr. Gk zume, to ferment + -ologist“
Zumology
Webster’s 1828 has this definition. “n. [Gr., ferment; to ferment; discourse.] A treatise on the fermentation of liquors, or the doctrine of fermentation.“
Zythepsary
A brewery, according to “Webster’s Revised Unabridged Dictionary, published 1913 by C. & G. Merriam Co.” Apparently it’s from “Ancient Greek ζῦθος (zuthos, ‘barley beer’) + ἕψω (hepsō, ‘boil’)”
One 1835 dictionary lists the word thusly:
ZYTHEPSARY, zidi-iVser-4, n. A place for brewing ; a brewery ; a brewhouse. A pronouncing and explanatory dictionary of the English language: Page 740 James Knowles — 1835.”
And case you’re curious here’s how to pronounce zythepsary.
Zythum
The same 1835 dictionary defines zythum as “n. A beverage ; a liquor composed of malt and corn. A pronouncing and explanatory dictionary of the English language: Page 740 James Knowles — 1835.”

Those are some pretty cool words. Come on people, let’s starting using those again. Who doesn’t want to go for a Zythum, made by a Zumologist at your local Zythepsary?

Here’s a passage by Charles Dickens in the weekly Journal “All the Year Round” using the word zythepsary. It’s from 1861, when the word was already uncommon, apparently.

“But the oddest things of all are to be found in the dictionaries. Why they are all kept there no one knows; but what man in his senses would use such words as zythepsary for a brewhouse, and zumologist for a brewer; would talk of a stormy day as procellous and himself as madefied; of his long-legged son as increasing in procerity but sadly inarcid, of having met wilh much procacity from such a one; of a bore as a macrologist; of an aged horse as macrobiolic; of important business as moliminous,and his daughter’s necklace as moniliform; of some one’s talk as meracious, and lament, his last night’s nimiety of wine at that dapatical feast, whence he was taken by ereption?”

And this Pabst ad from 1897 refers to the Pabst Zythepsary.

Pabst-bock-1897

And here’s science fiction writer Isaac Asimov using zymologist in 1962’s “The Caves of Steel.”

“‘I’m a zymologist, if you don’t mind.’

‘What’s the difference?’

Clousarr looked lofty. ‘A chemist is a soup-pusher, a stink-operator. A zymologist is a man who helps keep a few billion people alive. I’m a yeast-culture specialist.'”

I’ve heard Yeast-wrangler before, but not that one. That’s also pretty awesome. I’d love to start seeing that on brewers’ business cards: “Yeast-Culture Specialist.”

asimov-caves-of-steel

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: History, Words

Beer In Ads #757: James Madison For Budweiser

December 12, 2012 By Jay Brooks


Wednesday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on James Madison, our fourth president and one of the architects of the Constitution, often referred to as the “father of the Constitution.” It ends with some terrifically jingoistic ad copy. “The drink that delights your palate and aids the digestion of your food. Drink the drink of your forefathers; the drink of the nobelst men that ever lived; the drink of the great triumphant nations; the pure, nourishing and refreshing juices of American barley fields; the home drink of all civilized nations.” Are you feeling thirty and patriotic yet?

bud-1908-james-monroe-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

Kenya Beer

December 12, 2012 By Jay Brooks

kenya
Today in 1963, Kenya gained their Independence from the United Kingdom.

Kenya
kenya-color

Kenya Breweries

  • The Big Five Breweries
  • East African Breweries
  • Guinness East Africa Ltd.
  • Keroche Breweries
  • Sierra Brasserie

Kenya Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

kenya

  • Full Name: Republic of Kenya
  • Location: Eastern Africa, bordering the Indian Ocean, between Somalia and Tanzania
  • Government Type: Republic
  • Language: English (official), Kiswahili (official), numerous indigenous languages
  • Religion(s): Protestant 45%, Roman Catholic 33%, Muslim 10%, indigenous beliefs 10%, other 2%
  • Capital: Nairobi
  • Population: 43,013,341; 31st
  • Area: 580,367 sq km, 49th
  • Comparative Area: Slightly more than twice the size of Nevada
  • National Food: Nyama choma
  • National Symbol: Masai shield and spears
  • Affiliations: UN, African Union, Commonwealth
  • Independence: From the UK, December 12, 1963

kenya-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.08%
  • Number of Breweries: 6

kenya-money

  • How to Say “Beer”: beer
  • How to Order a Beer: one beer, please
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A

kenya-map

Alcohol Consumption By Type:

  • Beer: 44%
  • Wine: 1%
  • Spirits: 27%
  • Other: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.64
  • Unrecorded: 2.50
  • Total: 4.14
  • Beer: 0.84

WHO Alcohol Data:

  • Per Capita Consumption: 1.6 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

kenya-africa

Filed Under: Beers, Breweries Tagged With: Africa, Kenya

Beer In Ads #756: Otto Von Bismarck For Budweiser

December 11, 2012 By Jay Brooks


Tuesday’s ad is another old one for Budweiser, also from 1908. The black and white ad is text-heavy and includes a history lesson on Otto von Bismarck, though I doubt the ad would have run after World War I. This was just a few years before anti-German sentiment peaked because of the war, and so many of the successful breweries in America were started by German immigrants, and Anheuser-Busch was no exception. But they loved him. “Like all Germans he believed in good eating and drinking, hence the juices of malt and hops were never absent from his table.”

Bud-1908-Bismarck

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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